Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

stoltnielsen.com

stoltnielsen.com

Page Load Speed

2.6 sec in total

First Response

316 ms

Resources Loaded

2.1 sec

Page Rendered

141 ms

About Website

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Key Findings

We analyzed Stoltnielsen.com page load time and found that the first response time was 316 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

stoltnielsen.com performance score

0

Network Requests Diagram

stoltnielsen.com

316 ms

www.stolt-nielsen.com

634 ms

style.css

410 ms

footer.css

173 ms

image_rotator.js

255 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Stoltnielsen.com, 91% (31 requests) were made to Stolt-nielsen.com and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (634 ms) relates to the external source Stolt-nielsen.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 110.9 kB (21%)

Content Size

519.1 kB

After Optimization

408.2 kB

In fact, the total size of Stoltnielsen.com main page is 519.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 391.3 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 13.8 kB

  • Original 19.6 kB
  • After minification 17.1 kB
  • After compression 5.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.5 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.8 kB or 70% of the original size.

Image Optimization

-6%

Potential reduce by 25.3 kB

  • Original 391.3 kB
  • After minification 365.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Stoltnielsen images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 54.1 kB

  • Original 85.5 kB
  • After minification 80.4 kB
  • After compression 31.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 54.1 kB or 63% of the original size.

CSS Optimization

-78%

Potential reduce by 17.7 kB

  • Original 22.7 kB
  • After minification 22.4 kB
  • After compression 5.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Stoltnielsen.com needs all CSS files to be minified and compressed as it can save up to 17.7 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (22%)

Requests Now

32

After Optimization

25

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Stoltnielsen. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

SEO Factors

stoltnielsen.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Stoltnielsen.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Stoltnielsen.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Stoltnielsen. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: