Tools & Wizards About Us

Report Summary

  • 97

    Performance

    Renders faster than
    94% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

swanshadow.com

SwanShadow Communications: Word Wizardry for Business.

Page Load Speed

925 ms in total

First Response

330 ms

Resources Loaded

521 ms

Page Rendered

74 ms

About Website

Welcome to swanshadow.com homepage info - get ready to check Swan Shadow best content right away, or after learning these important things about swanshadow.com

Professional copywriter, editor, presentation coach, and freelance business communications specialist. SwanShadow principal Michael Rankins crafts word wizardry that sells.

Visit swanshadow.com

Key Findings

We analyzed Swanshadow.com page load time and found that the first response time was 330 ms and then it took 595 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

swanshadow.com performance score

97

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.6 s

100/100

10%

LCP (Largest Contentful Paint)

Value0.6 s

100/100

25%

SI (Speed Index)

Value0.6 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.138

79/100

15%

TTI (Time to Interactive)

Value0.6 s

100/100

10%

Network Requests Diagram

swanshadow.com

330 ms

fountainpen.gif

152 ms

SwnShdw_hrz.jpg

165 ms

spacer.gif

166 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that all of those requests were addressed to Swanshadow.com and no external sources were called. The less responsive or slowest element that took the longest time to load (330 ms) belongs to the original domain Swanshadow.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.2 kB (35%)

Content Size

14.8 kB

After Optimization

9.5 kB

  • HTML
  • Images

In fact, the total size of Swanshadow.com main page is 14.8 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. HTML takes 7.4 kB which makes up the majority of the site volume.

HTML Optimization

-64%

Potential reduce by 4.8 kB

  • Original 7.4 kB
  • After minification 7.2 kB
  • After compression 2.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.8 kB or 64% of the original size.

Image Optimization

-6%

Potential reduce by 464 B

  • Original 7.3 kB
  • After minification 6.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Swan Shadow images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

2

After Optimization

2

  • Images

The browser has sent 2 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Swan Shadow. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

swanshadow.com accessibility score

72

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

swanshadow.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

swanshadow.com SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Swanshadow.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Swanshadow.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Swan Shadow. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: