Tools & Wizards About Us

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

sofy.tmall.com

Page Load Speed

50.4 sec in total

First Response

1.2 sec

Resources Loaded

45.7 sec

Page Rendered

3.5 sec

About Website

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Key Findings

We analyzed Sofy.tmall.com page load time and found that the first response time was 1.2 sec and then it took 49.2 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

sofy.tmall.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value10.9 s

0/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value310 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value11.2 s

20/100

10%

Network Requests Diagram

sofy.tmall.com

1197 ms

sofy.tmall.com

1732 ms

sofy.world.tmall.com

1033 ms

sofy.world.tmall.com

1960 ms

jump

5587 ms

Our browser made a total of 129 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Sofy.tmall.com, 30% (39 requests) were made to Gdp.alicdn.com and 29% (37 requests) were made to G.alicdn.com. The less responsive or slowest element that took the longest time to load (18.6 sec) relates to the external source Tmall.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 423.8 kB (9%)

Content Size

4.6 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Sofy.tmall.com main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.9 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 179.5 kB

  • Original 222.7 kB
  • After minification 166.6 kB
  • After compression 43.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 56.1 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 179.5 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 36.4 kB

  • Original 3.9 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Sofy Tmall images are well optimized though.

JavaScript Optimization

-36%

Potential reduce by 155.5 kB

  • Original 437.1 kB
  • After minification 437.1 kB
  • After compression 281.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 155.5 kB or 36% of the original size.

CSS Optimization

-69%

Potential reduce by 52.4 kB

  • Original 76.4 kB
  • After minification 76.3 kB
  • After compression 24.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Sofy.tmall.com needs all CSS files to be minified and compressed as it can save up to 52.4 kB or 69% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (50%)

Requests Now

112

After Optimization

56

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 112 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Sofy Tmall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

sofy.tmall.com accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

sofy.tmall.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

sofy.tmall.com SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    GBK

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Sofy.tmall.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Sofy.tmall.com main page’s claimed encoding is gbk. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Sofy Tmall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: