Tools & Wizards About Us

Report Summary

  • 77

    Performance

    Renders faster than
    85% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

thenativesco.com

Natural Beauty Products | Organic Beauty | The NATIVES Co.

Page Load Speed

5.2 sec in total

First Response

536 ms

Resources Loaded

3.2 sec

Page Rendered

1.5 sec

About Website

Welcome to thenativesco.com homepage info - get ready to check The NATIVES Co best content right away, or after learning these important things about thenativesco.com

The NATIVES Co. are Australia's finest collection of natural beauty products - organic, vegan and cruelty free skincare, beauty and wellness.

Visit thenativesco.com

Key Findings

We analyzed Thenativesco.com page load time and found that the first response time was 536 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

thenativesco.com performance score

77

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

45/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value3.2 s

94/100

10%

Network Requests Diagram

thenativesco.com

536 ms

thenativesco.com.au

1223 ms

shop_new.jpg

936 ms

WP_skincare_category.jpg

943 ms

natural_makeup_category.jpg

692 ms

Our browser made a total of 14 requests to load all elements on the main page. We found that 7% of them (1 request) were addressed to the original Thenativesco.com, 93% (13 requests) were made to Thenativesco.com.au. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Thenativesco.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 709.1 kB (61%)

Content Size

1.2 MB

After Optimization

449.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Thenativesco.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. HTML takes 820.2 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 707.6 kB

  • Original 820.2 kB
  • After minification 820.1 kB
  • After compression 112.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 707.6 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 1.5 kB

  • Original 338.1 kB
  • After minification 336.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The NATIVES Co images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 17 B

  • Original 655 B
  • After minification 655 B
  • After compression 638 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

12

After Optimization

12

  • Images
  • JavaScript

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The NATIVES Co. According to our analytics all requests are already optimized.

Network Requests Diagram

Accessibility Review

thenativesco.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

thenativesco.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

thenativesco.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thenativesco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Thenativesco.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of The NATIVES Co. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: