Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

thenorthface.com.au

The North Face Australia | Outdoor Clothing, Equipment and Footwear

Page Load Speed

4.2 sec in total

First Response

341 ms

Resources Loaded

3.8 sec

Page Rendered

51 ms

About Website

Visit thenorthface.com.au now to see the best up-to-date The North Face content for Australia and also check out these interesting facts you probably never knew about thenorthface.com.au

Technical mountain wear, expedition standard equipment & premium outdoor clothing from The North Face. Developing the pinnacle of innovative outerwear for 50 years.

Visit thenorthface.com.au

Key Findings

We analyzed Thenorthface.com.au page load time and found that the first response time was 341 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

thenorthface.com.au performance score

0

Network Requests Diagram

thenorthface.com.au

341 ms

thenorthface.com.au

1325 ms

ips.js

2045 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that all of those requests were addressed to Thenorthface.com.au and no external sources were called. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Thenorthface.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 41.4 kB (4%)

Content Size

1.0 MB

After Optimization

1.0 MB

In fact, the total size of Thenorthface.com.au main page is 1.0 MB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-32%

Potential reduce by 218 B

  • Original 690 B
  • After minification 690 B
  • After compression 472 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 218 B or 32% of the original size.

Image Optimization

-4%

Potential reduce by 41.1 kB

  • Original 1.0 MB
  • After minification 979.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. The North Face images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of The North Face. According to our analytics all requests are already optimized.

SEO Factors

thenorthface.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Thenorthface.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Thenorthface.com.au main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of The North Face. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: