Tools & Wizards About Us

Report Summary

  • 61

    Performance

    Renders faster than
    76% of other websites

  • 60

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

world.tmall.com

taobao | 淘寶

Page Load Speed

54.5 sec in total

First Response

1.7 sec

Resources Loaded

51.2 sec

Page Rendered

1.7 sec

About Website

Welcome to world.tmall.com homepage info - get ready to check World Tmall best content for China right away, or after learning these important things about world.tmall.com

淘寶（Taobao）讓您隨心淘超值商品，爲您提供流行服飾、美妝洗護、3C數碼、大小家電、家俬家居、箱包皮具、運動戶外、五金工具、玩具等千萬件熱銷好貨，淘寶支持文字或圖片搜索商品。天貓淘寶海外作爲Taobao面向華人的跨境電商平台，覆蓋200多個國家和地區的消費者，其中核心站點包括：淘寶香港（taobao hk）、淘寶台灣（taobao tw）、淘寶澳門、淘宝新加坡、淘宝马来西亚、淘宝韩国（타오바오...

Visit world.tmall.com

Key Findings

We analyzed World.tmall.com page load time and found that the first response time was 1.7 sec and then it took 52.8 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

world.tmall.com performance score

61

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

24/100

25%

SI (Speed Index)

Value5.8 s

49/100

10%

TBT (Total Blocking Time)

Value100 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value8.9 s

34/100

10%

Network Requests Diagram

world.tmall.com

1699 ms

world.taobao.com

2632 ms

g.alicdn.com

417 ms

407 ms

layout-pc.css

405 ms

Our browser made a total of 133 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original World.tmall.com, 35% (46 requests) were made to Img.alicdn.com and 30% (40 requests) were made to G.alicdn.com. The less responsive or slowest element that took the longest time to load (20.3 sec) relates to the external source Tmall.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 386.7 kB (29%)

Content Size

1.3 MB

After Optimization

933.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of World.tmall.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 720.1 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 261.4 kB

  • Original 305.9 kB
  • After minification 272.6 kB
  • After compression 44.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.3 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 261.4 kB or 85% of the original size.

Image Optimization

-1%

Potential reduce by 4.2 kB

  • Original 720.1 kB
  • After minification 715.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. World Tmall images are well optimized though.

JavaScript Optimization

-42%

Potential reduce by 120.6 kB

  • Original 290.2 kB
  • After minification 290.2 kB
  • After compression 169.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 120.6 kB or 42% of the original size.

CSS Optimization

-11%

Potential reduce by 420 B

  • Original 3.9 kB
  • After minification 3.9 kB
  • After compression 3.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. World.tmall.com needs all CSS files to be minified and compressed as it can save up to 420 B or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 60 (50%)

Requests Now

121

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of World Tmall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

world.tmall.com accessibility score

60

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

world.tmall.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

world.tmall.com SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    GBK

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise World.tmall.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that World.tmall.com main page’s claimed encoding is gbk. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of World Tmall. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: