Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

b2bmarketing.de

B2B Marketing | Die Marketing Unternehmensberatung für B2B Vertrieb

Page Load Speed

7.4 sec in total

First Response

2.2 sec

Resources Loaded

5 sec

Page Rendered

266 ms

b2bmarketing.de screenshot

About Website

Visit b2bmarketing.de now to see the best up-to-date B2B Marketing content for Germany and also check out these interesting facts you probably never knew about b2bmarketing.de

B2B Marketing - Als Marketing Unternehmensberatung verbessern wir Vertriebsergebnisse und sichern nachhaltig das weitere Wachstum Ihres Unternehmens.

Visit b2bmarketing.de

Key Findings

We analyzed B2bmarketing.de page load time and found that the first response time was 2.2 sec and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

b2bmarketing.de performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

32/100

10%

LCP (Largest Contentful Paint)

Value11.9 s

0/100

25%

SI (Speed Index)

Value11.5 s

5/100

10%

TBT (Total Blocking Time)

Value710 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.0 s

21/100

10%

Network Requests Diagram

www.b2bmarketing.de

2164 ms

style.css

295 ms

styles.css

209 ms

front.css

227 ms

bwg_frontend.css

219 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 60% of them (39 requests) were addressed to the original B2bmarketing.de, 12% (8 requests) were made to Apis.google.com and 5% (3 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain B2bmarketing.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 446.1 kB (59%)

Content Size

752.1 kB

After Optimization

306.1 kB

In fact, the total size of B2bmarketing.de main page is 752.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 414.2 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 34.0 kB

  • Original 46.8 kB
  • After minification 45.5 kB
  • After compression 12.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.0 kB or 73% of the original size.

Image Optimization

-8%

Potential reduce by 11.9 kB

  • Original 141.5 kB
  • After minification 129.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. B2B Marketing images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 274.4 kB

  • Original 414.2 kB
  • After minification 365.6 kB
  • After compression 139.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 274.4 kB or 66% of the original size.

CSS Optimization

-84%

Potential reduce by 125.8 kB

  • Original 149.7 kB
  • After minification 115.6 kB
  • After compression 23.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. B2bmarketing.de needs all CSS files to be minified and compressed as it can save up to 125.8 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (69%)

Requests Now

62

After Optimization

19

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of B2B Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

b2bmarketing.de accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

b2bmarketing.de best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

b2bmarketing.de SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise B2bmarketing.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that B2bmarketing.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of B2B Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: