Tools & Wizards About Us
babycity.co.uk screenshot

Report Summary

  • 89

    Performance

    Renders faster than
    90% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

babycity.co.uk

Baby City Online Retailer of Leading Baby, Nursery & Toy Brands

Page Load Speed

33.3 sec in total

First Response

404 ms

Resources Loaded

19.9 sec

Page Rendered

13 sec

babycity.co.uk screenshot

About Website

Welcome to babycity.co.uk homepage info - get ready to check Baby City best content for United Kingdom right away, or after learning these important things about babycity.co.uk

Baby City retails a wide range of high-quality, innovative baby, nursery and toy products that support parenthood and babyhood. We hold all products shown in our own 20,000sq ft building, to provide a...

Visit babycity.co.uk

Key Findings

We analyzed Babycity.co.uk page load time and found that the first response time was 404 ms and then it took 32.9 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

babycity.co.uk performance score

89

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

71/100

10%

LCP (Largest Contentful Paint)

Value2.9 s

80/100

25%

SI (Speed Index)

Value3.4 s

89/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.11

87/100

15%

TTI (Time to Interactive)

Value3.0 s

96/100

10%

Network Requests Diagram

babycity.co.uk

404 ms

www.babycity.co.uk

2277 ms

tabcontent-contentslider-scroll-flashobj.js

365 ms

common.css.php

585 ms

livesearchajax.js

364 ms

Our browser made a total of 179 requests to load all elements on the main page. We found that 97% of them (173 requests) were addressed to the original Babycity.co.uk, 1% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Babycity.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 472.6 kB (26%)

Content Size

1.8 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Babycity.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 179.1 kB

  • Original 208.3 kB
  • After minification 205.8 kB
  • After compression 29.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 179.1 kB or 86% of the original size.

Image Optimization

-6%

Potential reduce by 74.2 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Baby City images are well optimized though.

JavaScript Optimization

-58%

Potential reduce by 130.5 kB

  • Original 224.0 kB
  • After minification 206.1 kB
  • After compression 93.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 130.5 kB or 58% of the original size.

CSS Optimization

-82%

Potential reduce by 88.8 kB

  • Original 108.1 kB
  • After minification 101.7 kB
  • After compression 19.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Babycity.co.uk needs all CSS files to be minified and compressed as it can save up to 88.8 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (29%)

Requests Now

175

After Optimization

125

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 175 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baby City. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

babycity.co.uk

babycity.co.uk

404 ms

www.babycity.co.uk

www.babycity.co.uk

2277 ms

tabcontent-contentslider-scroll-flashobj.js

tabcontent-contentslider-scroll-flashobj.js

365 ms

common.css.php

common.css.php

585 ms

livesearchajax.js

livesearchajax.js

364 ms

flashobject.js

flashobject.js

536 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

534 ms

design-global.js

design-global.js

475 ms

fieldvalidation.js

fieldvalidation.js

475 ms

colorbox.js

colorbox.js

475 ms

conversion.js

conversion.js

473 ms

ga.js

ga.js

432 ms

__utm.gif

__utm.gif

265 ms

bg-body.gif

bg-body.gif

677 ms

collect

collect

1292 ms

logo.gif

logo.gif

1325 ms

bg-btntyp1.gif

bg-btntyp1.gif

1010 ms

ico-cart.png

ico-cart.png

658 ms

spacer.gif

spacer.gif

619 ms

3_ct702_1.png

3_ct702_1.png

774 ms

new-baby-gifts-02_ct141_1.png

new-baby-gifts-02_ct141_1.png

890 ms

birthday-presents-01_ct341_1.png

birthday-presents-01_ct341_1.png

891 ms

journals-record-02_ct622_1.png

journals-record-02_ct622_1.png

933 ms

bottle-warmers-02_ct480_1.png

bottle-warmers-02_ct480_1.png

908 ms

bottles-teats-cup-01_ct87_1.png

bottles-teats-cup-01_ct87_1.png

1125 ms

breast-pumps-care-01_ct291_1.png

breast-pumps-care-01_ct291_1.png

1253 ms

weaning-booster-seats-02_ct374_1.png

weaning-booster-seats-02_ct374_1.png

1165 ms

soothers-teethers-01_ct419_1.png

soothers-teethers-01_ct419_1.png

1278 ms

activity-gyms-01_ct282_1.png

activity-gyms-01_ct282_1.png

1263 ms

mobiles-cotsoothers-01_ct412_1.png

mobiles-cotsoothers-01_ct412_1.png

1264 ms

bouncers-rockers-02_ct224_1.png

bouncers-rockers-02_ct224_1.png

1267 ms

nurseryfurnishings-01_ct503_1.png

nurseryfurnishings-01_ct503_1.png

1331 ms

moses-baskets-01_ct323_1.png

moses-baskets-01_ct323_1.png

1332 ms

furniture-mattresses-01_ct210_1.png

furniture-mattresses-01_ct210_1.png

1463 ms

Humidifiers_ct686_1.png

Humidifiers_ct686_1.png

1492 ms

gates-02_ct654_1.png

gates-02_ct654_1.png

1365 ms

Thermometer_ct684_1.png

Thermometer_ct684_1.png

1463 ms

baby-monitors-02_ct281_1.png

baby-monitors-02_ct281_1.png

1492 ms

baby-bathtime-01_ct93_1.png

baby-bathtime-01_ct93_1.png

1723 ms

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changing-potties-01_ct90_1.png

1734 ms

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changing-bags-02_ct650_1.png

1724 ms

activity-toys-02_ct459_1.png

activity-toys-02_ct459_1.png

1813 ms

entertainers-02_ct351_1.png

entertainers-02_ct351_1.png

1872 ms

attachable-toys-02_ct449_1.png

attachable-toys-02_ct449_1.png

1873 ms

bathtime-toys-02_ct428_1.png

bathtime-toys-02_ct428_1.png

1893 ms

noimg30x30.gif

noimg30x30.gif

1870 ms

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baby-learning-01_ct623_1.png

1903 ms

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baby-teddies-01_ct606_1.png

1904 ms

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baby-comforters-02_ct610_1.png

2001 ms

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premature-baby-01_ct1_1.png

2001 ms

newborn-02_ct26_1.png

newborn-02_ct26_1.png

1795 ms

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baby-shoes-02_ct617_1.png

1778 ms

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car-seats-01_ct470_1.png

1739 ms

prams-01_ct353_1.png

prams-01_ct353_1.png

1661 ms

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baby-carriers-01_ct276_1.png

1724 ms

icon-2_ct708_1.png

icon-2_ct708_1.png

1734 ms

spacer.gif

spacer.gif

1916 ms

babycity%20homepage_md59.jpg

babycity%20homepage_md59.jpg

2168 ms

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1891 ms

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1744 ms

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1617 ms

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1615 ms

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1641 ms

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1683 ms

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1680 ms

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1671 ms

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1620 ms

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1718 ms

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1684 ms

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1621 ms

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1617 ms

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1632 ms

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1630 ms

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1635 ms

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1430 ms

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1712 ms

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1633 ms

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1621 ms

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1697 ms

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1513 ms

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Rainforest-Friends-Comfort-Curve-Bouncer_sp13829_1.jpg

1676 ms

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1659 ms

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1658 ms

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1567 ms

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lollipop-lane-pumpkin-popsicle-Playmat_sp8606.jpg

1560 ms

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ben-gym02_sp12503_1.jpg

1608 ms

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1529 ms

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1565 ms

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1380 ms

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1378 ms

LB3049-Percy-Pup-Multi-Activity-Playgym-Main_sp12712_1.jpg

LB3049-Percy-Pup-Multi-Activity-Playgym-Main_sp12712_1.jpg

1369 ms

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1258 ms

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1258 ms

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1438 ms

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1437 ms

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1546 ms

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1815 ms

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1588 ms

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1782 ms

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1718 ms

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1751 ms

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1777 ms

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1739 ms

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1748 ms

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1716 ms

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1520 ms

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1645 ms

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1643 ms

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1609 ms

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1523 ms

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1459 ms

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1640 ms

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1674 ms

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1626 ms

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1674 ms

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1684 ms

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1709 ms

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1709 ms

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1724 ms

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1693 ms

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1696 ms

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1883 ms

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2075 ms

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2088 ms

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1895 ms

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2070 ms

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1905 ms

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1751 ms

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1750 ms

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1481 ms

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1480 ms

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Accessibility Review

babycity.co.uk accessibility score

61

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

babycity.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

babycity.co.uk SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Babycity.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Babycity.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

babycity.co.uk

Open Graph description is not detected on the main page of Baby City. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: