Tools & Wizards About Us
bailliegifford.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

bailliegifford.com

Investment managers | Baillie Gifford

Page Load Speed

3.1 sec in total

First Response

332 ms

Resources Loaded

1.1 sec

Page Rendered

1.6 sec

bailliegifford.com screenshot

About Website

Click here to check amazing Baillie Gifford content for United Kingdom. Otherwise, check out these important facts you probably never knew about bailliegifford.com

We have been investing in the world’s great growth opportunities since 1908. Learn more about Baillie Gifford, explore our investment strategies and funds.

Visit bailliegifford.com

Key Findings

We analyzed Bailliegifford.com page load time and found that the first response time was 332 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

bailliegifford.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value2,090 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.098

90/100

15%

TTI (Time to Interactive)

Value21.7 s

1/100

10%

Network Requests Diagram

bailliegifford.com

332 ms

63 ms

c7e3e141-33f4-43ac-85c7-dbb3da11e9f6.css

46 ms

23ecca0c0c0cfc17.css

31 ms

0aebb9f71c371d78.css

73 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 65% of them (32 requests) were addressed to the original Bailliegifford.com, 20% (10 requests) were made to Media.bailliegifford.com and 14% (7 requests) were made to Cdn.fonts.net. The less responsive or slowest element that took the longest time to load (488 ms) belongs to the original domain Bailliegifford.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 343.9 kB (7%)

Content Size

5.0 MB

After Optimization

4.7 MB

  • HTML
  • Images
  • CSS

In fact, the total size of Bailliegifford.com main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 151.8 kB

  • Original 178.3 kB
  • After minification 178.3 kB
  • After compression 26.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 151.8 kB or 85% of the original size.

Image Optimization

-4%

Potential reduce by 192.1 kB

  • Original 4.9 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Baillie Gifford images are well optimized though.

CSS Optimization

-18%

Potential reduce by 69 B

  • Original 389 B
  • After minification 389 B
  • After compression 320 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bailliegifford.com needs all CSS files to be minified and compressed as it can save up to 69 B or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (49%)

Requests Now

41

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baillie Gifford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bailliegifford.com

bailliegifford.com

332 ms

63 ms

c7e3e141-33f4-43ac-85c7-dbb3da11e9f6.css

c7e3e141-33f4-43ac-85c7-dbb3da11e9f6.css

46 ms

23ecca0c0c0cfc17.css

23ecca0c0c0cfc17.css

31 ms

0aebb9f71c371d78.css

0aebb9f71c371d78.css

73 ms

6f7d4a7996dd6639.css

6f7d4a7996dd6639.css

48 ms

cf60dc4ab79abc07.css

cf60dc4ab79abc07.css

37 ms

8bf15fa63b761239.css

8bf15fa63b761239.css

46 ms

polyfills-78c92fac7aa8fdd8.js

polyfills-78c92fac7aa8fdd8.js

92 ms

webpack-b8f8d6679aaa5f42.js

webpack-b8f8d6679aaa5f42.js

63 ms

framework-fd8489e836f30de2.js

framework-fd8489e836f30de2.js

58 ms

main-d379e30c97373fc3.js

main-d379e30c97373fc3.js

115 ms

_app-0cf5ffde97caa660.js

_app-0cf5ffde97caa660.js

115 ms

4b358913-83bb86739952d2b0.js

4b358913-83bb86739952d2b0.js

120 ms

758-f09affe795f5cc6c.js

758-f09affe795f5cc6c.js

121 ms

102-51d940b9caadcafe.js

102-51d940b9caadcafe.js

125 ms

991-f4a3c30261fd4db1.js

991-f4a3c30261fd4db1.js

126 ms

332-977dccba08869ed9.js

332-977dccba08869ed9.js

126 ms

846-debe19fb62942c34.js

846-debe19fb62942c34.js

125 ms

271-95fbad7e9840947c.js

271-95fbad7e9840947c.js

125 ms

44-ddc07d498cd305b1.js

44-ddc07d498cd305b1.js

124 ms

%5B...path%5D-5c939bc74ab968db.js

%5B...path%5D-5c939bc74ab968db.js

160 ms

_buildManifest.js

_buildManifest.js

159 ms

_ssgManifest.js

_ssgManifest.js

162 ms

usa.jpg

usa.jpg

146 ms

usa.jpg

usa.jpg

339 ms

canada.jpg

canada.jpg

322 ms

logo.svg

logo.svg

155 ms

gettyimages-1226866390-crop.jpg

gettyimages-1226866390-crop.jpg

199 ms

actual-decades.jpg

actual-decades.jpg

488 ms

stocksy_comp_4332875_flip.jpg

stocksy_comp_4332875_flip.jpg

378 ms

gettyimages-1145204189_film-team-holding-slides.jpg

gettyimages-1145204189_film-team-holding-slides.jpg

328 ms

gettyimages-482150089.jpeg

gettyimages-482150089.jpeg

269 ms

logo-white.svg

logo-white.svg

300 ms

emerging-markets-101704-10046781_holding.jpg

emerging-markets-101704-10046781_holding.jpg

173 ms

591945986_digital-article-main-928-x-588px.jpg

591945986_digital-article-main-928-x-588px.jpg

177 ms

upfront_ss_mercado_libre_bgmj_96632_10046265.jpg

upfront_ss_mercado_libre_bgmj_96632_10046265.jpg

177 ms

upfront-japanese-equities-image.jpg

upfront-japanese-equities-image.jpg

192 ms

1173458630-grf.jpg

1173458630-grf.jpg

203 ms

website-holding_96645-10046446.jpg

website-holding_96645-10046446.jpg

183 ms

logo.svg

logo.svg

199 ms

linkedin.svg

linkedin.svg

199 ms

youtube-svg.svg

youtube-svg.svg

204 ms

HelveticaNowDisplayRegular_normal_normal.woff

HelveticaNowDisplayRegular_normal_normal.woff

47 ms

HelveticaNowTextRegular_normal_normal.woff

HelveticaNowTextRegular_normal_normal.woff

186 ms

HelveticaNowDisplayBold_normal_normal.woff

HelveticaNowDisplayBold_normal_normal.woff

55 ms

HelveticaNowDisplayMedium_normal_normal.woff

HelveticaNowDisplayMedium_normal_normal.woff

118 ms

HelveticaNowTextBold_normal_normal.woff

HelveticaNowTextBold_normal_normal.woff

146 ms

HelveticaNowTextMedium_normal_normal.woff

HelveticaNowTextMedium_normal_normal.woff

176 ms

Accessibility Review

bailliegifford.com accessibility score

100

Accessibility Issues

Best Practices

bailliegifford.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

bailliegifford.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bailliegifford.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bailliegifford.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bailliegifford.com

Open Graph data is detected on the main page of Baillie Gifford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: