Tools & Wizards About Us
balloonsoflondon.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

balloonsoflondon.com

Balloons of London | London's Leading Corporate Balloon Company

Page Load Speed

1.7 sec in total

First Response

362 ms

Resources Loaded

1.2 sec

Page Rendered

124 ms

balloonsoflondon.com screenshot

About Website

Visit balloonsoflondon.com now to see the best up-to-date Balloons Of London content and also check out these interesting facts you probably never knew about balloonsoflondon.com

Balloons of London | London's Leading Corporate Balloon Company, specialise in balloon printing, helium balloons, balloon decoration, gift balloons, party balloons, wedding balloons and delivery.

Visit balloonsoflondon.com

Key Findings

We analyzed Balloonsoflondon.com page load time and found that the first response time was 362 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

balloonsoflondon.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value6.6 s

8/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value270 ms

82/100

30%

CLS (Cumulative Layout Shift)

Value2.368

0/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

balloonsoflondon.com

362 ms

css

40 ms

style.css

101 ms

karma-sky-blue.css

180 ms

secondary-sky-blue.css

181 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 80% of them (41 requests) were addressed to the original Balloonsoflondon.com, 10% (5 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (571 ms) belongs to the original domain Balloonsoflondon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 70.3 kB (11%)

Content Size

654.8 kB

After Optimization

584.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Balloonsoflondon.com main page is 654.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 294.0 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 52.3 kB

  • Original 66.0 kB
  • After minification 64.3 kB
  • After compression 13.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 52.3 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 17 B

  • Original 211.0 kB
  • After minification 211.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Balloons Of London images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 5.2 kB

  • Original 294.0 kB
  • After minification 294.0 kB
  • After compression 288.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-15%

Potential reduce by 12.8 kB

  • Original 83.8 kB
  • After minification 83.8 kB
  • After compression 71.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Balloonsoflondon.com needs all CSS files to be minified and compressed as it can save up to 12.8 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (68%)

Requests Now

44

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Balloons Of London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

balloonsoflondon.com

balloonsoflondon.com

362 ms

css

css

40 ms

style.css

style.css

101 ms

karma-sky-blue.css

karma-sky-blue.css

180 ms

secondary-sky-blue.css

secondary-sky-blue.css

181 ms

_font-awesome.css

_font-awesome.css

189 ms

_mobile.css

_mobile.css

192 ms

style.min.css

style.min.css

195 ms

styles.css

styles.css

199 ms

default.min.css

default.min.css

272 ms

jquery.min.js

jquery.min.js

278 ms

jquery-migrate.min.js

jquery-migrate.min.js

291 ms

rbtools.min.js

rbtools.min.js

356 ms

rs6.min.js

rs6.min.js

444 ms

css

css

35 ms

rs6.css

rs6.css

353 ms

custom-main.js

custom-main.js

410 ms

superfish.js

superfish.js

412 ms

retina.js

retina.js

409 ms

jquery.flexslider.js

jquery.flexslider.js

410 ms

jquery.fitvids.js

jquery.fitvids.js

441 ms

jquery.isotope.js

jquery.isotope.js

481 ms

core.min.js

core.min.js

477 ms

tabs.min.js

tabs.min.js

476 ms

accordion.min.js

accordion.min.js

477 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

536 ms

comment-reply.js

comment-reply.js

541 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

564 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

564 ms

wp-polyfill.min.js

wp-polyfill.min.js

571 ms

index.js

index.js

570 ms

toptail_bg.jpg

toptail_bg.jpg

440 ms

nav_bottom_grad.png

nav_bottom_grad.png

356 ms

header_logo.png

header_logo.png

360 ms

nav_divider.gif

nav_divider.gif

360 ms

dummy.png

dummy.png

374 ms

home_block01-275x145.jpg

home_block01-275x145.jpg

370 ms

home_block02-275x145.jpg

home_block02-275x145.jpg

451 ms

SHACHAR2-cropped-275x145.jpg

SHACHAR2-cropped-275x145.jpg

454 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

55 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

82 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

98 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk5hkWVAexQ.ttf

99 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

98 ms

testimonials_bg.gif

testimonials_bg.gif

388 ms

global-sprite.png

global-sprite.png

399 ms

analytics.js

analytics.js

52 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

444 ms

slider_arrow.gif

slider_arrow.gif

402 ms

collect

collect

38 ms

js

js

87 ms

Accessibility Review

balloonsoflondon.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

balloonsoflondon.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

balloonsoflondon.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Balloonsoflondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Balloonsoflondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

balloonsoflondon.com

Open Graph description is not detected on the main page of Balloons Of London. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: