Report Summary

  • 0

    Performance

  • 34

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    65% of websites

  • 82

    SEO

    Google-friendlier than
    52% of websites

bambinodirect.co.uk

Pushchairs, Prams, Car Seats & Nursery Furniture | Direct2Mum

Page Load Speed

5.7 sec in total

First Response

346 ms

Resources Loaded

4.9 sec

Page Rendered

520 ms

bambinodirect.co.uk screenshot

About Website

Visit bambinodirect.co.uk now to see the best up-to-date Bambinodirect content and also check out these interesting facts you probably never knew about bambinodirect.co.uk

Wide range of the latest baby products at your fingertips. We stock all nursery items for you and your baby's needs. Fast free delivery for products over £50.

Visit bambinodirect.co.uk

Key Findings

We analyzed Bambinodirect.co.uk page load time and found that the first response time was 346 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

bambinodirect.co.uk performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0

0/100

10%

LCP (Largest Contentful Paint)

Value0

0/100

25%

SI (Speed Index)

Value0

0/100

10%

TBT (Total Blocking Time)

Value0

0/100

30%

CLS (Cumulative Layout Shift)

Value0.068

96/100

15%

TTI (Time to Interactive)

Value0

0/100

10%

Network Requests Diagram

bambinodirect.co.uk

346 ms

www.direct2mum.co.uk

401 ms

www.direct2mum.co.uk

835 ms

ModernizrBundle

188 ms

D2MStyleBundle

412 ms

Our browser made a total of 87 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Bambinodirect.co.uk, 59% (51 requests) were made to Direct2mum.co.uk and 5% (4 requests) were made to Config1.veinteractive.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Direct2mum.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (41%)

Content Size

3.3 MB

After Optimization

2.0 MB

In fact, the total size of Bambinodirect.co.uk main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 99.4 kB

  • Original 115.9 kB
  • After minification 89.3 kB
  • After compression 16.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.7 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.4 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 4.8 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bambinodirect images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 1.3 MB

  • Original 1.7 MB
  • After minification 1.5 MB
  • After compression 449.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 74% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (32%)

Requests Now

73

After Optimization

50

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bambinodirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

bambinodirect.co.uk accessibility score

34

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Document doesn't have a <title> element

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

bambinodirect.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

bambinodirect.co.uk SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a <title> element

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bambinodirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bambinodirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Bambinodirect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: