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baxterandbailey.co.uk screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    50% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    82% of websites

  • 90

    SEO

    Google-friendlier than
    69% of websites

baxterandbailey.co.uk

Baxter & Bailey: Branding, design and digital agency in Brighton

Page Load Speed

6 sec in total

First Response

321 ms

Resources Loaded

5 sec

Page Rendered

656 ms

baxterandbailey.co.uk screenshot

About Website

Welcome to baxterandbailey.co.uk homepage info - get ready to check Baxter And Bailey best content right away, or after learning these important things about baxterandbailey.co.uk

Multi award-winning creative branding, design and digital agency in Brighton. Helping our clients make a positive impact in the world.

Visit baxterandbailey.co.uk

Key Findings

We analyzed Baxterandbailey.co.uk page load time and found that the first response time was 321 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

baxterandbailey.co.uk performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value1,000 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value10.4 s

24/100

10%

Network Requests Diagram

baxterandbailey.co.uk

321 ms

baxterandbailey.co.uk

909 ms

hri6wgu.css

305 ms

main.css

292 ms

723784973

518 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 32% of them (10 requests) were addressed to the original Baxterandbailey.co.uk, 26% (8 requests) were made to Player.vimeo.com and 19% (6 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Baxterandbailey.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 245.2 kB (11%)

Content Size

2.2 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Baxterandbailey.co.uk main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 24.1 kB

  • Original 31.2 kB
  • After minification 29.3 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 24.1 kB or 77% of the original size.

Image Optimization

-7%

Potential reduce by 148.1 kB

  • Original 2.1 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Baxter And Bailey images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 29 B

  • Original 985 B
  • After minification 985 B
  • After compression 956 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-64%

Potential reduce by 72.9 kB

  • Original 113.7 kB
  • After minification 113.7 kB
  • After compression 40.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Baxterandbailey.co.uk needs all CSS files to be minified and compressed as it can save up to 72.9 kB or 64% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (38%)

Requests Now

24

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baxter And Bailey. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

baxterandbailey.co.uk

baxterandbailey.co.uk

321 ms

baxterandbailey.co.uk

baxterandbailey.co.uk

909 ms

hri6wgu.css

hri6wgu.css

305 ms

main.css

main.css

292 ms

723784973

723784973

518 ms

749602592

749602592

670 ms

751583564

751583564

676 ms

722962504

722962504

637 ms

722977276

722977276

591 ms

663300572

663300572

665 ms

680946133

680946133

751 ms

showreel_play_button_Teal.svg

showreel_play_button_Teal.svg

372 ms

Macca-Souvenir-Folder-Adjsuted.jpg

Macca-Souvenir-Folder-Adjsuted.jpg

2532 ms

Macca-Souvenir-Folder2.jpg

Macca-Souvenir-Folder2.jpg

2319 ms

mymaths-banner-baxter-and-bailey.jpg

mymaths-banner-baxter-and-bailey.jpg

1913 ms

MyMaths_Moblie-Leading-Image-1530-X-2160.jpg

MyMaths_Moblie-Leading-Image-1530-X-2160.jpg

2153 ms

gsap.min.js

gsap.min.js

306 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

322 ms

jquery.min.js

jquery.min.js

305 ms

main.js

main.js

730 ms

holder.png

holder.png

643 ms

p.css

p.css

115 ms

player.js

player.js

572 ms

player.css

player.css

331 ms

vuid.min.js

vuid.min.js

545 ms

d

d

299 ms

d

d

944 ms

d

d

943 ms

d

d

943 ms

d

d

943 ms

player.js

player.js

233 ms

Accessibility Review

baxterandbailey.co.uk accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

baxterandbailey.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

baxterandbailey.co.uk SEO score

90

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Baxterandbailey.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Baxterandbailey.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

baxterandbailey.co.uk

Open Graph description is not detected on the main page of Baxter And Bailey. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: