676 ms in total
90 ms
383 ms
203 ms
Visit baymard.com now to see the best up-to-date Baymard content for United States and also check out these interesting facts you probably never knew about baymard.com
Baymard Institute uncovers what designs cause usability issues, how to create “State of the Art” user experiences, and measure how your UX performance stacks up against leading e-commerce sites.
Visit baymard.comWe analyzed Baymard.com page load time and found that the first response time was 90 ms and then it took 586 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.
baymard.com performance score
name
value
score
weighting
Value2.4 s
69/100
10%
Value2.4 s
91/100
25%
Value4.7 s
69/100
10%
Value5,770 ms
0/100
30%
Value0.031
100/100
15%
Value11.4 s
19/100
10%
90 ms
149 ms
93 ms
8 ms
39 ms
Our browser made a total of 37 requests to load all elements on the main page. We found that 57% of them (21 requests) were addressed to the original Baymard.com, 8% (3 requests) were made to Google-analytics.com and 8% (3 requests) were made to S3.amazonaws.com. The less responsive or slowest element that took the longest time to load (187 ms) relates to the external source S3.amazonaws.com.
Page size can be reduced by 704.7 kB (49%)
1.4 MB
722.8 kB
In fact, the total size of Baymard.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 617.1 kB which makes up the majority of the site volume.
Potential reduce by 26.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.9 kB or 79% of the original size.
Potential reduce by 71.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Baymard needs image optimization as it can save up to 71.1 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 143.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 143.2 kB or 57% of the original size.
Potential reduce by 463.5 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Baymard.com needs all CSS files to be minified and compressed as it can save up to 463.5 kB or 88% of the original size.
Number of requests can be reduced by 4 (13%)
31
27
The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baymard. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.
baymard.com
90 ms
uyj7lqu.js
149 ms
analytics.js
93 ms
public-7b763c2ffd15bb870ab816f6e7911138.css
8 ms
public-23e22cec7cec786ced8ee5a86f85a053.js
39 ms
conversion.js
90 ms
mobile-homepage-usability--b61a01f7171fe0d58c8d9b2a920f415b.jpg
144 ms
search-within-current-category--f7403f4d199c143ddfa23436a07f9565.jpg
151 ms
mobile-image-gestures--939e16f3b2d091aaa5e3a2712dddf729.jpg
187 ms
logo-sprite-a27f33c235d00ea72f863c41f9bda7af.png
46 ms
arrow-sprite-56f3c4e52c2e9aaff4e7db1a3b22d67e.png
44 ms
home-chart-e2ced21c48e40b287fa7fce71a9c6502.png
49 ms
products-cover-ecommerce-checkout-fa10e97a0ea57af44daaf37b8f21c6ec.png
48 ms
products-cover-ecommerce-homepage-and-category-b1b719d874dd9e97359dcb409d40fb92.png
46 ms
products-cover-ecommerce-search-cdcb702904957ded458b9f98834a05fb.png
45 ms
products-cover-ecommerce-product-lists-6934f28cd0fb1654f7b6cb61854c61ce.png
45 ms
products-cover-mcommerce-ca2e2d8c5f07b356ebef398d1c7d31a0.png
46 ms
research-overview-media-mentions-1-51e0d16337a33ca7d3e521602c60429a.png
47 ms
research-overview-media-mentions-2-90ee5e1bac0e802d0b63d51241fdfe77.png
48 ms
products-clients-include-1-f3ac7603aa35f0d1b34d17c52c2cc3ef.png
49 ms
products-clients-include-2-890b5128c3e3b74af99f01771f12d8ba.png
50 ms
research-overview-media-mentions-3-259c27534a4e192ecb2ebdd3b60abcd6.png
50 ms
research-overview-media-mentions-4-305d91b051b756966c7555ad3310b149.png
51 ms
products-clients-include-3-c0e6837ac0e84d3646915b673619f5ff.png
50 ms
products-clients-include-4-331e82aed38d96d0edff11ee3be1322c.png
50 ms
audits-comparison-a15a7f246af72603453cc5af4bce1c81.png
80 ms
loading-spinner-black-7af96fab911d309b0057682c74f224c8.gif
50 ms
77 ms
ec.js
42 ms
d
101 ms
p.gif
59 ms
31 ms
collect
27 ms
collect
69 ms
77TLbnvstc9+BxwM7+OwI4465rgTTjrltDPOOue8Cy665LIrrrrmuhtuynbLbXfCG7vnvgceeuSxJ3I89cxzL7yU65XX8ryR7613CrxX6IOPPv0CDVZu8QAA
5 ms
K8ke+tdwq8V+iDjz79Ag1WbvEAAA==
4 ms
QINVm7xAAA=
4 ms
baymard.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
ARIA IDs are not unique
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
baymard.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
baymard.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Baymard.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Baymard.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
baymard.com
Open Graph description is not detected on the main page of Baymard. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: