Tools & Wizards About Us
bettercountermats.com screenshot

Report Summary

  • 80

    Performance

    Renders faster than
    86% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

bettercountermats.com

Custom Counter Mats | Retail Promotional Logo Counter Mats | Bar Mats

Page Load Speed

1.6 sec in total

First Response

151 ms

Resources Loaded

1.1 sec

Page Rendered

369 ms

bettercountermats.com screenshot

About Website

Visit bettercountermats.com now to see the best up-to-date Better Counter Mats content and also check out these interesting facts you probably never knew about bettercountermats.com

Custom Printed Counter Mats: Promotional Countermats, Change Mats, Coin Pads, Desk Pads, Bar Mats, and Point of Purchase Display Pads.

Visit bettercountermats.com

Key Findings

We analyzed Bettercountermats.com page load time and found that the first response time was 151 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

bettercountermats.com performance score

80

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value4.1 s

47/100

25%

SI (Speed Index)

Value3.0 s

94/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.3 s

94/100

10%

Network Requests Diagram

bettercountermats.com

151 ms

bettercountermats.com

179 ms

js

75 ms

app.css

105 ms

normalize.css

171 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 98% of them (58 requests) were addressed to the original Bettercountermats.com, 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (599 ms) belongs to the original domain Bettercountermats.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 150.5 kB (10%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • CSS

In fact, the total size of Bettercountermats.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 30.6 kB

  • Original 37.6 kB
  • After minification 36.6 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.6 kB or 81% of the original size.

Image Optimization

-7%

Potential reduce by 98.4 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Better Counter Mats images are well optimized though.

CSS Optimization

-51%

Potential reduce by 21.5 kB

  • Original 42.0 kB
  • After minification 40.8 kB
  • After compression 20.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bettercountermats.com needs all CSS files to be minified and compressed as it can save up to 21.5 kB or 51% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (9%)

Requests Now

57

After Optimization

52

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Better Counter Mats. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

bettercountermats.com

bettercountermats.com

151 ms

bettercountermats.com

bettercountermats.com

179 ms

js

js

75 ms

app.css

app.css

105 ms

normalize.css

normalize.css

171 ms

bcm-banner.png

bcm-banner.png

181 ms

header-hardtop.png

header-hardtop.png

320 ms

header-softtop.png

header-softtop.png

219 ms

header-barmats.png

header-barmats.png

232 ms

header-interchangeable.jpg

header-interchangeable.jpg

194 ms

checkmark-1.png

checkmark-1.png

312 ms

checkmark-2.png

checkmark-2.png

313 ms

checkmark-4.png

checkmark-4.png

313 ms

checkmark-3.png

checkmark-3.png

314 ms

heavyduty-header-small.png

heavyduty-header-small.png

315 ms

300px-heavyduty-countermat.jpg

300px-heavyduty-countermat.jpg

356 ms

bluebullet.png

bluebullet.png

314 ms

mediumduty-header-small.png

mediumduty-header-small.png

327 ms

300px-economymatte-countermat.jpg

300px-economymatte-countermat.jpg

353 ms

lightduty-header-small.png

lightduty-header-small.png

352 ms

300px-fabric-countermat.jpg

300px-fabric-countermat.jpg

408 ms

thinmats-header-small.png

thinmats-header-small.png

376 ms

300px-thinvinyl-countermat.jpg

300px-thinvinyl-countermat.jpg

398 ms

bottom.html

bottom.html

416 ms

adhesive-header-small.png

adhesive-header-small.png

416 ms

300px-adhesive-countermat.jpg

300px-adhesive-countermat.jpg

422 ms

calendar-header-small.png

calendar-header-small.png

417 ms

300px-calendar-countermat.jpg

300px-calendar-countermat.jpg

470 ms

placemats-header-small.png

placemats-header-small.png

460 ms

300px-cutting-mat.jpg

300px-cutting-mat.jpg

483 ms

WindowMatsLogo-Header-small.png

WindowMatsLogo-Header-small.png

467 ms

300px-magnetedge-countermat.jpg

300px-magnetedge-countermat.jpg

599 ms

specialized-header-small.png

specialized-header-small.png

481 ms

300px-dry-erase-countermat.jpg

300px-dry-erase-countermat.jpg

520 ms

display-header-small.png

display-header-small.png

526 ms

300px-mousepad.jpg

300px-mousepad.jpg

537 ms

antimicrobial-header-small.png

antimicrobial-header-small.png

537 ms

300px-health-countermat.jpg

300px-health-countermat.jpg

558 ms

shortruns-header-small.png

shortruns-header-small.png

577 ms

300px-magnetic-countermat-x2.jpg

300px-magnetic-countermat-x2.jpg

489 ms

recycled-header-small.png

recycled-header-small.png

427 ms

300px-recycled-countermat.jpg

300px-recycled-countermat.jpg

437 ms

recycled-tiny.png

recycled-tiny.png

436 ms

2X-header-small.png

2X-header-small.png

431 ms

300px-g4-countermat.jpg

300px-g4-countermat.jpg

440 ms

deskmats-header-small.png

deskmats-header-small.png

350 ms

300px-leather-deskmat.jpg

300px-leather-deskmat.jpg

354 ms

selection-guide-header.png

selection-guide-header.png

363 ms

quickship-clock-34px.png

quickship-clock-34px.png

381 ms

idea-center-34px.png

idea-center-34px.png

389 ms

bcm-slogan.png

bcm-slogan.png

409 ms

requestquote.png

requestquote.png

400 ms

companylogos.jpg

companylogos.jpg

443 ms

bcm-large-white-tx.png

bcm-large-white-tx.png

382 ms

bcm-slogan-black-tx.png

bcm-slogan-black-tx.png

404 ms

blog.png

blog.png

405 ms

twitter.png

twitter.png

396 ms

youtube-icon.png

youtube-icon.png

386 ms

FaceBook-icon.png

FaceBook-icon.png

375 ms

Accessibility Review

bettercountermats.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

bettercountermats.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

bettercountermats.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bettercountermats.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bettercountermats.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bettercountermats.com

Open Graph description is not detected on the main page of Better Counter Mats. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: