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betterman.com.au screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

betterman.com.au

Better Man® | Buy Male Grooming Products Online

Page Load Speed

9 sec in total

First Response

2.7 sec

Resources Loaded

5.6 sec

Page Rendered

654 ms

betterman.com.au screenshot

About Website

Welcome to betterman.com.au homepage info - get ready to check Better Man best content right away, or after learning these important things about betterman.com.au

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Visit betterman.com.au

Key Findings

We analyzed Betterman.com.au page load time and found that the first response time was 2.7 sec and then it took 6.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

betterman.com.au performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

20/100

10%

LCP (Largest Contentful Paint)

Value15.1 s

0/100

25%

SI (Speed Index)

Value15.5 s

0/100

10%

TBT (Total Blocking Time)

Value1,630 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value20.4 s

2/100

10%

Network Requests Diagram

www.betterman.com.au

2707 ms

socket.io.min.js

35 ms

app.css

34 ms

style.css

54 ms

jquery.fancybox.css

57 ms

Our browser made a total of 194 requests to load all elements on the main page. We found that 73% of them (142 requests) were addressed to the original Betterman.com.au, 8% (15 requests) were made to D.adroll.com and 2% (3 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (2.7 sec) belongs to the original domain Betterman.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 162.4 kB (3%)

Content Size

6.1 MB

After Optimization

5.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Betterman.com.au main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.5 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 120.7 kB

  • Original 152.8 kB
  • After minification 126.3 kB
  • After compression 32.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.6 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 120.7 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 5.5 MB
  • After minification 5.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Better Man images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 38.6 kB

  • Original 430.3 kB
  • After minification 430.3 kB
  • After compression 391.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 3.1 kB

  • Original 45.9 kB
  • After minification 45.9 kB
  • After compression 42.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Betterman.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (25%)

Requests Now

174

After Optimization

131

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 174 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Better Man. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.betterman.com.au

www.betterman.com.au

2707 ms

socket.io.min.js

socket.io.min.js

35 ms

app.css

app.css

34 ms

style.css

style.css

54 ms

jquery.fancybox.css

jquery.fancybox.css

57 ms

jquery.min.js

jquery.min.js

52 ms

53 ms

neto.js

neto.js

958 ms

player.js

player.js

113 ms

util.js

util.js

55 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

105 ms

main.js

main.js

49 ms

bootstrap.min.js

bootstrap.min.js

49 ms

jquery.cookie.js

jquery.cookie.js

104 ms

js.cookie-2.2.1.min.js

js.cookie-2.2.1.min.js

103 ms

custom.js

custom.js

105 ms

jquery-ui-1.8.18.custom.min.js

jquery-ui-1.8.18.custom.min.js

106 ms

jquery.jcarousel.min.js

jquery.jcarousel.min.js

103 ms

jquery.slimscroll.min.js

jquery.slimscroll.min.js

105 ms

velocity.min.js

velocity.min.js

110 ms

velocity.ui.min.js

velocity.ui.min.js

109 ms

jquery.lazy.min.js

jquery.lazy.min.js

110 ms

jquery.ajaxchimp.min.js

jquery.ajaxchimp.min.js

108 ms

nba.js

nba.js

160 ms

BMA_American_Crew_728x90.jpg

BMA_American_Crew_728x90.jpg

64 ms

124.jpg

124.jpg

159 ms

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159 ms

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159 ms

146.png

146.png

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1001 ms

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183 ms

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175 ms

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184 ms

default_product.gif

default_product.gif

198 ms

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203 ms

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203 ms

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206 ms

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223 ms

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235 ms

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126.jpg

232 ms

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220 ms

analytics.js

analytics.js

101 ms

roundtrip.js

roundtrip.js

386 ms

hotjar-2565647.js

hotjar-2565647.js

142 ms

fbevents.js

fbevents.js

100 ms

mc4neto.js

mc4neto.js

147 ms

129.jpg

129.jpg

222 ms

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194 ms

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258 ms

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256 ms

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254 ms

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256 ms

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220.jpg

211 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1465 ms

collect

collect

42 ms

117.jpg

117.jpg

189 ms

vimeo.com

vimeo.com

54 ms

142.jpg

142.jpg

188 ms

173.jpg

173.jpg

189 ms

303.jpg

303.jpg

191 ms

147.png

147.png

191 ms

feefb0bc329fec7585e4a6691.js

feefb0bc329fec7585e4a6691.js

94 ms

js

js

146 ms

134.jpg

134.jpg

178 ms

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308.jpg

182 ms

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180 ms

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190 ms

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183 ms

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302.jpg

181 ms

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201.jpg

178 ms

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141.jpg

186 ms

309.png

309.png

196 ms

209.jpg

209.jpg

194 ms

api.js

api.js

31 ms

127.jpg

127.jpg

185 ms

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292.jpg

181 ms

172.jpg

172.jpg

184 ms

121.jpg

121.jpg

193 ms

recaptcha__en.js

recaptcha__en.js

26 ms

211.jpg

211.jpg

178 ms

156.jpg

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172 ms

131.jpg

131.jpg

183 ms

128.jpg

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192 ms

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212.jpg

193 ms

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191 ms

fallback

fallback

34 ms

119.jpg

119.jpg

139 ms

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150 ms

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155 ms

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187.jpg

155 ms

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162 ms

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178 ms

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170 ms

120.jpg

120.jpg

178 ms

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164 ms

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167 ms

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191.jpg

196 ms

fallback__ltr.css

fallback__ltr.css

4 ms

132.jpg

132.jpg

195 ms

306.jpg

306.jpg

195 ms

310.jpg

310.jpg

201 ms

307.jpg

307.jpg

195 ms

css

css

25 ms

293.jpg

293.jpg

194 ms

171.jpg

171.jpg

1263 ms

304.jpg

304.jpg

269 ms

133.jpg

133.jpg

263 ms

logo_48.png

logo_48.png

5 ms

194.jpg

194.jpg

257 ms

208.jpg

208.jpg

284 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

18 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

20 ms

186.jpg

186.jpg

273 ms

203.jpg

203.jpg

267 ms

116.jpg

116.jpg

276 ms

website_logo.png

website_logo.png

280 ms

website_logo.png

website_logo.png

285 ms

58.jpg

58.jpg

294 ms

Hair-Gel.jpg

Hair-Gel.jpg

292 ms

Hair-Paste.jpg

Hair-Paste.jpg

293 ms

Hair-Colour.jpg

Hair-Colour.jpg

303 ms

Beard-Oil.jpg

Beard-Oil.jpg

298 ms

Pre-Shave.jpg

Pre-Shave.jpg

309 ms

Beard-Balm.jpg

Beard-Balm.jpg

298 ms

Electric-Razors(1).jpg

Electric-Razors(1).jpg

305 ms

Classic-Razors(2).jpg

Classic-Razors(2).jpg

317 ms

Hair-Clippers(2).jpg

Hair-Clippers(2).jpg

316 ms

Nasal-Trimmers(2).jpg

Nasal-Trimmers(2).jpg

317 ms

Razor-Blades(2).jpg

Razor-Blades(2).jpg

325 ms

Shaving-Brushes(2).jpg

Shaving-Brushes(2).jpg

331 ms

After-Shave(2).jpg

After-Shave(2).jpg

318 ms

Moustache-Wax.jpg

Moustache-Wax.jpg

325 ms

Bathroom-Accessories(2).jpg

Bathroom-Accessories(2).jpg

332 ms

EKTYS3SCTZFU7ABQK4O4G4

EKTYS3SCTZFU7ABQK4O4G4

11 ms

Hair-Removal-Cream(2).jpg

Hair-Removal-Cream(2).jpg

346 ms

Gift-Packs(2).jpg

Gift-Packs(2).jpg

344 ms

out

out

11 ms

sendrolling.js

sendrolling.js

10 ms

R444NXTINRAQHEHMU2A4AU

R444NXTINRAQHEHMU2A4AU

9 ms

out

out

12 ms

out

out

14 ms

out

out

17 ms

out

out

16 ms

out

out

15 ms

out

out

11 ms

out

out

22 ms

out

out

22 ms

out

out

23 ms

out

out

22 ms

22 ms

Deodorant(2).jpg

Deodorant(2).jpg

302 ms

Face-Wash(3).jpg

Face-Wash(3).jpg

314 ms

sync

sync

146 ms

Moisturiser(2).jpg

Moisturiser(2).jpg

339 ms

trigger

trigger

104 ms

Concealer(2).jpg

Concealer(2).jpg

326 ms

Teeth-Whitening(2).jpg

Teeth-Whitening(2).jpg

323 ms

Shampoo.jpg

Shampoo.jpg

340 ms

pixel

pixel

122 ms

tap.php

tap.php

109 ms

Pug

Pug

105 ms

Oral-Care.jpg

Oral-Care.jpg

252 ms

BMA_American_Crew_1000x1000.jpg

BMA_American_Crew_1000x1000.jpg

285 ms

NBA_Baxter_Of_California_1000x1000.jpg

NBA_Baxter_Of_California_1000x1000.jpg

269 ms

sd

sd

11 ms

BMA_MenScience_1000x1000.jpg

BMA_MenScience_1000x1000.jpg

256 ms

BMA_Anthony_1000x1000.jpg

BMA_Anthony_1000x1000.jpg

264 ms

xuid

xuid

9 ms

NBA_Philips_Shavers_1000x1000(1).jpg

NBA_Philips_Shavers_1000x1000(1).jpg

263 ms

pixel

pixel

16 ms

bounce

bounce

12 ms

NBA_Nivia_For_Men_1000x1000.jpg

NBA_Nivia_For_Men_1000x1000.jpg

255 ms

rum

rum

18 ms

boy_icon.png

boy_icon.png

259 ms

in

in

3 ms

generic

generic

14 ms

girl_icon.png

girl_icon.png

265 ms

generic

generic

3 ms

receive

receive

19 ms

NBA_10_coupon.jpg

NBA_10_coupon.jpg

253 ms

Robot_Face_Mono_500x500.png

Robot_Face_Mono_500x500.png

255 ms

bg1.jpg

bg1.jpg

268 ms

Accessibility Review

betterman.com.au accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

betterman.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

betterman.com.au SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Betterman.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Betterman.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

betterman.com.au

Open Graph description is not detected on the main page of Better Man. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: