Tools & Wizards About Us
bicyclelondon.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

bicyclelondon.com

Bicycle London | Media and Creative Agency

Page Load Speed

2.5 sec in total

First Response

73 ms

Resources Loaded

2.4 sec

Page Rendered

73 ms

bicyclelondon.com screenshot

About Website

Click here to check amazing Bicycle London content. Otherwise, check out these important facts you probably never knew about bicyclelondon.com

Bicycle London - We are the UK’s fastest growing media agency. We’re now full service - delivering our promise of the power of 'And'. Media, Creative, Digital, Data and Influencers. Put simply, there’...

Visit bicyclelondon.com

Key Findings

We analyzed Bicyclelondon.com page load time and found that the first response time was 73 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

bicyclelondon.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value2,590 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.3 s

19/100

10%

Network Requests Diagram

www.bicyclelondon.com

73 ms

minified.js

32 ms

focus-within-polyfill.js

62 ms

polyfill.min.js

61 ms

8875.e26292eb.bundle.min.js

114 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Bicyclelondon.com, 59% (44 requests) were made to Static.wixstatic.com and 19% (14 requests) were made to Static.parastorage.com. The less responsive or slowest element that took the longest time to load (2.1 sec) relates to the external source Static.wixstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 535.5 kB (46%)

Content Size

1.2 MB

After Optimization

635.2 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Bicyclelondon.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. HTML takes 533.0 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 432.1 kB

  • Original 533.0 kB
  • After minification 531.3 kB
  • After compression 101.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 432.1 kB or 81% of the original size.

Image Optimization

-27%

Potential reduce by 99.2 kB

  • Original 366.2 kB
  • After minification 267.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Bicycle London needs image optimization as it can save up to 99.2 kB or 27% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 4.3 kB

  • Original 271.5 kB
  • After minification 271.5 kB
  • After compression 267.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 12 (20%)

Requests Now

60

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bicycle London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.bicyclelondon.com

www.bicyclelondon.com

73 ms

minified.js

minified.js

32 ms

focus-within-polyfill.js

focus-within-polyfill.js

62 ms

polyfill.min.js

polyfill.min.js

61 ms

8875.e26292eb.bundle.min.js

8875.e26292eb.bundle.min.js

114 ms

thunderbolt-commons.3940b5a1.bundle.min.js

thunderbolt-commons.3940b5a1.bundle.min.js

115 ms

main.d98de0fd.bundle.min.js

main.d98de0fd.bundle.min.js

116 ms

main.renderer.1d21f023.bundle.min.js

main.renderer.1d21f023.bundle.min.js

112 ms

lodash.min.js

lodash.min.js

113 ms

react.production.min.js

react.production.min.js

110 ms

react-dom.production.min.js

react-dom.production.min.js

115 ms

browser-deprecation.bundle.es5.js

browser-deprecation.bundle.es5.js

126 ms

siteTags.bundle.min.js

siteTags.bundle.min.js

127 ms

WhiteHiRes.png

WhiteHiRes.png

249 ms

bundle.min.js

bundle.min.js

71 ms

B-Corp-Logo-White-RGB-404x680-928f5501-ce8a-4026-bbc6-080c38a4c467.webp

B-Corp-Logo-White-RGB-404x680-928f5501-ce8a-4026-bbc6-080c38a4c467.webp

62 ms

5f4cac_4703c5ae7e75451e96dfd80e4de65d19f000.jpg

5f4cac_4703c5ae7e75451e96dfd80e4de65d19f000.jpg

214 ms

5f4cac_1b26644ca2714232925fc9ffa0ea9c98~mv2.png

5f4cac_1b26644ca2714232925fc9ffa0ea9c98~mv2.png

192 ms

BICYCLE_edited_edited.jpg

BICYCLE_edited_edited.jpg

306 ms

image.png

image.png

271 ms

5f4cac_d3416100521b4bd5bb1718a93eeda2ad~mv2.png

5f4cac_d3416100521b4bd5bb1718a93eeda2ad~mv2.png

201 ms

Papa-Johns_The-Screen_Leicester-Square_London_001-scaled_edited.png

Papa-Johns_The-Screen_Leicester-Square_London_001-scaled_edited.png

336 ms

Bicycle_Studio-logo-orange.png

Bicycle_Studio-logo-orange.png

343 ms

Estrid_Cologne_PCLP_5.jpg

Estrid_Cologne_PCLP_5.jpg

479 ms

Logo_Bicycle-intl-cobalt.png

Logo_Bicycle-intl-cobalt.png

388 ms

Screenshot%202024-09-05%20at%202_18_59%20PM.png

Screenshot%202024-09-05%20at%202_18_59%20PM.png

788 ms

Bicycle_Ripple-logo-teal3_Ripple-logo-cobalt.png

Bicycle_Ripple-logo-teal3_Ripple-logo-cobalt.png

618 ms

movember-1.png

movember-1.png

623 ms

f508cb_17d4e24473554970a66667ccc8b97f32~mv2.png

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655 ms

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f508cb_d6a3e136382743e79a3ef09672fdafda~mv2.png

565 ms

f508cb_40162c8c8e4b45b78318792052782256~mv2.png

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707 ms

f508cb_75c226c593b94c259750ad0d22972fdd~mv2.png

f508cb_75c226c593b94c259750ad0d22972fdd~mv2.png

850 ms

f508cb_106cc596e361436e82f2a8cf9fa47d63~mv2.png

f508cb_106cc596e361436e82f2a8cf9fa47d63~mv2.png

799 ms

f508cb_0bf3245baf064635b2e9a02f962b2720~mv2.png

f508cb_0bf3245baf064635b2e9a02f962b2720~mv2.png

776 ms

f508cb_9a843b981b1e49838e6b9fafae115809~mv2.png

f508cb_9a843b981b1e49838e6b9fafae115809~mv2.png

1932 ms

f508cb_e87d834762df4399bdac12839ab2ef5f~mv2.png

f508cb_e87d834762df4399bdac12839ab2ef5f~mv2.png

887 ms

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f508cb_8ce7b777c6604305ad8a8d1f6f82093b~mv2.png

968 ms

f508cb_324f2d841dcb41109e1f249fe84d074b~mv2.png

f508cb_324f2d841dcb41109e1f249fe84d074b~mv2.png

949 ms

f508cb_95ce52e5128548b7a2e4c4fe8f927a43~mv2.png

f508cb_95ce52e5128548b7a2e4c4fe8f927a43~mv2.png

961 ms

f508cb_6dd02b12cd2e487f9a1a00bb4e5c82bf~mv2.png

f508cb_6dd02b12cd2e487f9a1a00bb4e5c82bf~mv2.png

2092 ms

branston-logo-60916A30F8-seeklogo_com.png

branston-logo-60916A30F8-seeklogo_com.png

1080 ms

f508cb_61e0c90ec8704fef82db6391c1f707bb~mv2.png

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1098 ms

f508cb_c3ed9b56a1aa472698eecb4adada6270~mv2.png

f508cb_c3ed9b56a1aa472698eecb4adada6270~mv2.png

1173 ms

f508cb_6820085a1b024b15a3e724192adb2b02~mv2.png

f508cb_6820085a1b024b15a3e724192adb2b02~mv2.png

1122 ms

f508cb_8c00525971574347b2731db67cc61540~mv2.png

f508cb_8c00525971574347b2731db67cc61540~mv2.png

1245 ms

f508cb_4abf2be4855a4bdea6950480c8520ab3~mv2.png

f508cb_4abf2be4855a4bdea6950480c8520ab3~mv2.png

1272 ms

f508cb_3459a2fc7505488a8b6b7faf8636fbd1~mv2.png

f508cb_3459a2fc7505488a8b6b7faf8636fbd1~mv2.png

1808 ms

f508cb_7f4a6c0c072d4c97aa51e5a68c4542bb~mv2.png

f508cb_7f4a6c0c072d4c97aa51e5a68c4542bb~mv2.png

1334 ms

Papa-Johns-Pizza-Emblem%20(1).png

Papa-Johns-Pizza-Emblem%20(1).png

1437 ms

f508cb_36ace47a784247d58dd56c571f12baa2~mv2.png

f508cb_36ace47a784247d58dd56c571f12baa2~mv2.png

1420 ms

f508cb_f20afcfaabba46aba048b1e3cfcdf11d~mv2.png

f508cb_f20afcfaabba46aba048b1e3cfcdf11d~mv2.png

1423 ms

92 ms

93 ms

97 ms

94 ms

95 ms

92 ms

125 ms

127 ms

130 ms

132 ms

136 ms

134 ms

file.woff

file.woff

1234 ms

zooplus_Logos_RGB_Logo_zooplus_Badge_Green-300x132.png

zooplus_Logos_RGB_Logo_zooplus_Badge_Green-300x132.png

1369 ms

5f4cac_7a5e05e9a30d40cea1e46b8a2ea77f8ff000.jpg

5f4cac_7a5e05e9a30d40cea1e46b8a2ea77f8ff000.jpg

1374 ms

5f4cac_92b0675a23624b4082fe3deaf8470514~mv2.png

5f4cac_92b0675a23624b4082fe3deaf8470514~mv2.png

1432 ms

WhiteHiRes.png

WhiteHiRes.png

1412 ms

f508cb_ba92e092b54443ce93352b797c82fc31~mv2.png

f508cb_ba92e092b54443ce93352b797c82fc31~mv2.png

1443 ms

image_edited.png

image_edited.png

1528 ms

deprecation-en.v5.html

deprecation-en.v5.html

6 ms

bolt-performance

bolt-performance

20 ms

deprecation-style.v5.css

deprecation-style.v5.css

7 ms

right-arrow.svg

right-arrow.svg

7 ms

Accessibility Review

bicyclelondon.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

bicyclelondon.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

bicyclelondon.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bicyclelondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bicyclelondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bicyclelondon.com

Open Graph data is detected on the main page of Bicycle London. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: