Report Summary

  • 59

    Performance

    Renders faster than
    75% of other websites

  • 45

    Accessibility

    Visual factors better than
    that of 19% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

biddingx.com

BiddingX ︳专业的全流程技术营销服务

Page Load Speed

14.2 sec in total

First Response

1.4 sec

Resources Loaded

12.4 sec

Page Rendered

354 ms

biddingx.com screenshot

About Website

Welcome to biddingx.com homepage info - get ready to check BiddingX best content for United States right away, or after learning these important things about biddingx.com

BiddingX--每天超500亿曝光量的DSP广告投放平台。为广告代理服务公司和广告主提供最专业的DSP投放解决方案。媒体资源覆盖全国99%的网民;基于数据挖掘实现10亿受众数据专有DMP,满足复杂的受众精准定向投放需求;能够实时给出全维度、全关联的专业监测报告;利用独创的创意优化模块,提升广告效果。

Visit biddingx.com

Key Findings

We analyzed Biddingx.com page load time and found that the first response time was 1.4 sec and then it took 12.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

biddingx.com performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

60/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value22.4 s

0/100

10%

TBT (Total Blocking Time)

Value100 ms

98/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.4 s

72/100

10%

Network Requests Diagram

biddingx.com

1433 ms

www.biddingx.com

2678 ms

bootstrap.min.css

1005 ms

theme.css

18 ms

jquery.min.js

47 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 79% of them (26 requests) were addressed to the original Biddingx.com, 6% (2 requests) were made to Cm.masky.biddingx.com and 3% (1 request) were made to Static.tagmanager.cn. The less responsive or slowest element that took the longest time to load (7.3 sec) relates to the external source Static.tagmanager.cn.

Page Optimization Overview & Recommendations

Page size can be reduced by 306.1 kB (53%)

Content Size

577.0 kB

After Optimization

271.0 kB

In fact, the total size of Biddingx.com main page is 577.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 199.9 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 19.4 kB

  • Original 27.7 kB
  • After minification 27.6 kB
  • After compression 8.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.4 kB or 70% of the original size.

Image Optimization

-9%

Potential reduce by 17.2 kB

  • Original 199.9 kB
  • After minification 182.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BiddingX images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 116.3 kB

  • Original 172.5 kB
  • After minification 172.5 kB
  • After compression 56.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 116.3 kB or 67% of the original size.

CSS Optimization

-87%

Potential reduce by 153.1 kB

  • Original 176.9 kB
  • After minification 158.1 kB
  • After compression 23.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Biddingx.com needs all CSS files to be minified and compressed as it can save up to 153.1 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (15%)

Requests Now

27

After Optimization

23

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BiddingX. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

biddingx.com accessibility score

45

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

biddingx.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

biddingx.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Biddingx.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Biddingx.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of BiddingX. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: