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birchcreative.com.au screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

birchcreative.com.au

Craft and Haberdashery Supplies - Birch Creative

Page Load Speed

11.8 sec in total

First Response

119 ms

Resources Loaded

10.7 sec

Page Rendered

915 ms

birchcreative.com.au screenshot

About Website

Visit birchcreative.com.au now to see the best up-to-date Birch Creative content for Australia and also check out these interesting facts you probably never knew about birchcreative.com.au

We are a creative specialist product company with over 22,000 items available for all your craft and haberdashery needs. Shop with Birch Creative today!

Visit birchcreative.com.au

Key Findings

We analyzed Birchcreative.com.au page load time and found that the first response time was 119 ms and then it took 11.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

birchcreative.com.au performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.5 s

0/100

10%

LCP (Largest Contentful Paint)

Value18.3 s

0/100

25%

SI (Speed Index)

Value22.5 s

0/100

10%

TBT (Total Blocking Time)

Value4,890 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value27.4 s

0/100

10%

Network Requests Diagram

www.birchcreative.com.au

119 ms

gtm.js

91 ms

frontend.min.css

48 ms

frontend.css

49 ms

font-awesome.min.css

71 ms

Our browser made a total of 179 requests to load all elements on the main page. We found that 75% of them (135 requests) were addressed to the original Birchcreative.com.au, 13% (24 requests) were made to Fonts.gstatic.com and 3% (6 requests) were made to E.issuu.com. The less responsive or slowest element that took the longest time to load (5 sec) belongs to the original domain Birchcreative.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 450.2 kB (25%)

Content Size

1.8 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Birchcreative.com.au main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 822.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 282.8 kB

  • Original 335.0 kB
  • After minification 327.3 kB
  • After compression 52.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 282.8 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 822.3 kB
  • After minification 822.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Birch Creative images are well optimized though.

JavaScript Optimization

-26%

Potential reduce by 167.3 kB

  • Original 643.3 kB
  • After minification 643.3 kB
  • After compression 476.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 167.3 kB or 26% of the original size.

CSS Optimization

-1%

Potential reduce by 79 B

  • Original 6.5 kB
  • After minification 6.5 kB
  • After compression 6.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birchcreative.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 130 (87%)

Requests Now

149

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 149 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Birch Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 94 to 1 for JavaScripts and from 38 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.birchcreative.com.au

www.birchcreative.com.au

119 ms

gtm.js

gtm.js

91 ms

frontend.min.css

frontend.min.css

48 ms

frontend.css

frontend.css

49 ms

font-awesome.min.css

font-awesome.min.css

71 ms

cor_front.css

cor_front.css

57 ms

woocommerce-layout.css

woocommerce-layout.css

54 ms

woocommerce.css

woocommerce.css

65 ms

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111 ms

style.css

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74 ms

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79 ms

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111 ms

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82 ms

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108 ms

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114 ms

elementor-icons.min.css

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swiper.min.css

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154 ms

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278 ms

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165 ms

solid.min.css

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274 ms

regular.min.css

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276 ms

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305 ms

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308 ms

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widget-woocommerce.min.css

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cor-front.js

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532 ms

sourcebuster.min.js

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order-attribution.min.js

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420 ms

react.min.js

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deprecated.min.js

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vendor-theme.min.js

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core.min.js

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Accessibility Review

birchcreative.com.au accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

birchcreative.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

birchcreative.com.au SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birchcreative.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Birchcreative.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

birchcreative.com.au

Open Graph data is detected on the main page of Birch Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: