Tools & Wizards About Us
birchwoodford.ca screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    41% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 95% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

birchwoodford.ca

New Ford Dealership in Winnipeg, MB | Birchwood Ford On Regent

Page Load Speed

3.5 sec in total

First Response

39 ms

Resources Loaded

3.2 sec

Page Rendered

303 ms

birchwoodford.ca screenshot

About Website

Click here to check amazing Birchwood Ford content for Canada. Otherwise, check out these important facts you probably never knew about birchwoodford.ca

Birchwood Ford is East Winnipeg's Ford dealer. New and Used F-150, Escape, Fusion, Focus, Edge, Explorer, models and more.

Visit birchwoodford.ca

Key Findings

We analyzed Birchwoodford.ca page load time and found that the first response time was 39 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

birchwoodford.ca performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

32/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value3,230 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.178

68/100

15%

TTI (Time to Interactive)

Value20.7 s

2/100

10%

Network Requests Diagram

birchwoodford.ca

39 ms

www.birchwoodford.ca

81 ms

www.birchwoodford.ca

978 ms

layouts,_birchwood,_themes,_ford,_bootstrap.min.css+stylesheets,_jquery-ui-1.9.2.custom.min.css+layouts,_birchwood,_stylesheets,_vehicle-details-lightbox.css+layouts,_birchwood,_stylesheets,_default.css+layouts,_birchwood,_stylesheets,_sprites.css+layouts,_birchwood,_stylesheets,_desktop.css+layouts,_birchwood,_stylesheets,_print.css+stylesheets,_jquery.multiselect.css+stylesheets,_flipclock.css+stylesheets,_jquery-ui-timepicker-addon.css+stylesheets,_blueimp-gallery.min.css+layouts,_birchwood,_themes,_ford,_default.css.pagespeed.cc.DEZBShvREC.css

146 ms

glyphicons.css

232 ms

Our browser made a total of 84 requests to load all elements on the main page. We found that 39% of them (33 requests) were addressed to the original Birchwoodford.ca, 11% (9 requests) were made to Cdnjs.cloudflare.com and 7% (6 requests) were made to S3.amazonaws.com. The less responsive or slowest element that took the longest time to load (978 ms) belongs to the original domain Birchwoodford.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (56%)

Content Size

1.9 MB

After Optimization

823.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Birchwoodford.ca main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 927.8 kB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 71.4 kB

  • Original 97.3 kB
  • After minification 96.2 kB
  • After compression 25.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 71.4 kB or 73% of the original size.

Image Optimization

-13%

Potential reduce by 64.6 kB

  • Original 482.3 kB
  • After minification 417.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Birchwood Ford needs image optimization as it can save up to 64.6 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-66%

Potential reduce by 607.8 kB

  • Original 927.8 kB
  • After minification 917.5 kB
  • After compression 319.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 607.8 kB or 66% of the original size.

CSS Optimization

-84%

Potential reduce by 317.0 kB

  • Original 376.4 kB
  • After minification 339.8 kB
  • After compression 59.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Birchwoodford.ca needs all CSS files to be minified and compressed as it can save up to 317.0 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (64%)

Requests Now

78

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 78 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Birchwood Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

birchwoodford.ca

birchwoodford.ca

39 ms

www.birchwoodford.ca

www.birchwoodford.ca

81 ms

www.birchwoodford.ca

www.birchwoodford.ca

978 ms

layouts,_birchwood,_themes,_ford,_bootstrap.min.css+stylesheets,_jquery-ui-1.9.2.custom.min.css+layouts,_birchwood,_stylesheets,_vehicle-details-lightbox.css+layouts,_birchwood,_stylesheets,_default.css+layouts,_birchwood,_stylesheets,_sprites.css+layouts,_birchwood,_stylesheets,_desktop.css+layouts,_birchwood,_stylesheets,_print.css+stylesheets,_jquery.multiselect.css+stylesheets,_flipclock.css+stylesheets,_jquery-ui-timepicker-addon.css+stylesheets,_blueimp-gallery.min.css+layouts,_birchwood,_themes,_ford,_default.css.pagespeed.cc.DEZBShvREC.css

layouts,_birchwood,_themes,_ford,_bootstrap.min.css+stylesheets,_jquery-ui-1.9.2.custom.min.css+layouts,_birchwood,_stylesheets,_vehicle-details-lightbox.css+layouts,_birchwood,_stylesheets,_default.css+layouts,_birchwood,_stylesheets,_sprites.css+layouts,_birchwood,_stylesheets,_desktop.css+layouts,_birchwood,_stylesheets,_print.css+stylesheets,_jquery.multiselect.css+stylesheets,_flipclock.css+stylesheets,_jquery-ui-timepicker-addon.css+stylesheets,_blueimp-gallery.min.css+layouts,_birchwood,_themes,_ford,_default.css.pagespeed.cc.DEZBShvREC.css

146 ms

glyphicons.css

glyphicons.css

232 ms

customglyph.css

customglyph.css

229 ms

slick.min.css

slick.min.css

203 ms

slick-theme.min.css

slick-theme.min.css

197 ms

jquery.min.js

jquery.min.js

196 ms

slick.min.js

slick.min.js

227 ms

jquery.slides.min.js

jquery.slides.min.js

211 ms

bootbox.min.js

bootbox.min.js

258 ms

jquery.cookie.min.js

jquery.cookie.min.js

225 ms

js

js

273 ms

tag-H2014062415551282f918ea17850.min.js

tag-H2014062415551282f918ea17850.min.js

836 ms

c9c3dd39-69eb-4916-a74a-3f90ba2bce0b

c9c3dd39-69eb-4916-a74a-3f90ba2bce0b

411 ms

v1.js

v1.js

296 ms

jquery-ui.min.js

jquery-ui.min.js

263 ms

bootstrap.min.js

bootstrap.min.js

289 ms

leadgen.js

leadgen.js

452 ms

jquery-migrate-1.2.1.min.js+jquery.history.js+shared.js+inventory.js+inventory_popup.js+cms.js+marintracking.js+veinteractive.js.pagespeed.jc.fAY5yBN17g.js

jquery-migrate-1.2.1.min.js+jquery.history.js+shared.js+inventory.js+inventory_popup.js+cms.js+marintracking.js+veinteractive.js.pagespeed.jc.fAY5yBN17g.js

179 ms

rp.js+jquery.rotate.min.js+jquery.jqBootstrapValidation.min.js+jquery.vehicle-details-lightbox.js+jquery.multiselect.min.js+jquery.maxsize.js+jquery.timer.js+acc-acc-embed.js.pagespeed.jc.OegHMxy_YW.js

rp.js+jquery.rotate.min.js+jquery.jqBootstrapValidation.min.js+jquery.vehicle-details-lightbox.js+jquery.multiselect.min.js+jquery.maxsize.js+jquery.timer.js+acc-acc-embed.js.pagespeed.jc.OegHMxy_YW.js

259 ms

jquery-ui-timepicker-addon.js+jquery.rwdImageMaps.min.js.pagespeed.jc.KRDWKYCm4h.js

jquery-ui-timepicker-addon.js+jquery.rwdImageMaps.min.js.pagespeed.jc.KRDWKYCm4h.js

260 ms

flipclock.min.js+jquery.expander.min.js+email_signup.js.pagespeed.jc.Yd-mbjDSZw.js

flipclock.min.js+jquery.expander.min.js+email_signup.js.pagespeed.jc.Yd-mbjDSZw.js

188 ms

conversion.js

conversion.js

282 ms

fbevents.js

fbevents.js

516 ms

analytics.js

analytics.js

357 ms

xsub-menu-tab-left.png.pagespeed.ic._8gC7OWDf8.png

xsub-menu-tab-left.png.pagespeed.ic._8gC7OWDf8.png

78 ms

56940cb056ac1.jpg

56940cb056ac1.jpg

412 ms

xsub-menu-tab-right.png.pagespeed.ic.47PwY0RJ8Z.png

xsub-menu-tab-right.png.pagespeed.ic.47PwY0RJ8Z.png

74 ms

xsub-menu-top.png.pagespeed.ic.szs97UvQrI.png

xsub-menu-top.png.pagespeed.ic.szs97UvQrI.png

203 ms

xsub-menu-bottom.png.pagespeed.ic.6qItsigCvn.png

xsub-menu-bottom.png.pagespeed.ic.6qItsigCvn.png

198 ms

xclearance_new.png.pagespeed.ic.LFqBqwqXFT.png

xclearance_new.png.pagespeed.ic.LFqBqwqXFT.png

196 ms

xmain-menu-tab-left.png.pagespeed.ic.DtZ3AZGh_B.png

xmain-menu-tab-left.png.pagespeed.ic.DtZ3AZGh_B.png

341 ms

xmain-menu-tab-right.png.pagespeed.ic.avnK6dfz8I.png

xmain-menu-tab-right.png.pagespeed.ic.avnK6dfz8I.png

339 ms

230xNxmain-menu-top.png.pagespeed.ic.sKC6lSoh7m.png

230xNxmain-menu-top.png.pagespeed.ic.sKC6lSoh7m.png

392 ms

230xNxmain-menu-bottom.png.pagespeed.ic.BsjZjmeedC.png

230xNxmain-menu-bottom.png.pagespeed.ic.BsjZjmeedC.png

399 ms

xhundred_off.png.pagespeed.ic.vFtQHP7FvO.png

xhundred_off.png.pagespeed.ic.vFtQHP7FvO.png

397 ms

xyes_button.png.pagespeed.ic.p4DE7TKmAs.png

xyes_button.png.pagespeed.ic.p4DE7TKmAs.png

398 ms

xno_button.png.pagespeed.ic.DIiyj5tDBr.png

xno_button.png.pagespeed.ic.DIiyj5tDBr.png

438 ms

xhundred_voucher.png.pagespeed.ic.K6_tuPJZTi.png

xhundred_voucher.png.pagespeed.ic.K6_tuPJZTi.png

438 ms

xget_voucher.png.pagespeed.ic.CKPHeL03qv.png

xget_voucher.png.pagespeed.ic.CKPHeL03qv.png

458 ms

xford_map.png.pagespeed.ic.L6pBQSP_dR.png

xford_map.png.pagespeed.ic.L6pBQSP_dR.png

444 ms

56d0d021b0bcd.jpg

56d0d021b0bcd.jpg

387 ms

5640bdc89859d.jpg

5640bdc89859d.jpg

389 ms

56c62fef08017.jpg

56c62fef08017.jpg

448 ms

sdk.js

sdk.js

644 ms

glyphicons-halflings.png

glyphicons-halflings.png

402 ms

light.png

light.png

400 ms

menu_bg.png

menu_bg.png

447 ms

icomoon.ttf

icomoon.ttf

336 ms

api.html

api.html

504 ms

popup_background.png

popup_background.png

426 ms

xfeature_links_spacer.png.pagespeed.ic.Lcqi5S-T0T.png

xfeature_links_spacer.png.pagespeed.ic.Lcqi5S-T0T.png

457 ms

glyphicons-halflings-white.png

glyphicons-halflings-white.png

424 ms

dark_1.png

dark_1.png

480 ms

dark_2.png

dark_2.png

423 ms

6986p6h24200.js

6986p6h24200.js

351 ms

250 ms

bat.js

bat.js

289 ms

Birchwood.min.css

Birchwood.min.css

449 ms

vehicle-details-lighbox-close.png

vehicle-details-lighbox-close.png

257 ms

loading.gif

loading.gif

251 ms

chat-with-sales.gif

chat-with-sales.gif

100 ms

8799.js

8799.js

196 ms

DI_Birchwood_Ford_ProactiveChat_130x150_Chris_cropped.jpg

DI_Birchwood_Ford_ProactiveChat_130x150_Chris_cropped.jpg

489 ms

collect

collect

96 ms

lander.js

lander.js

172 ms

151 ms

220 ms

334 ms

sdk.css

sdk.css

50 ms

4.7_525.png

4.7_525.png

68 ms

tp

tp

47 ms

ga-audiences

ga-audiences

75 ms

ssm-magnum-pixel.min.js

ssm-magnum-pixel.min.js

294 ms

co

co

98 ms

68 ms

xd_arbiter.php

xd_arbiter.php

299 ms

land_entry.php

land_entry.php

68 ms

co

co

18 ms

magnum.gif

magnum.gif

134 ms

inspectlet.js

inspectlet.js

65 ms

roundtrip.js

roundtrip.js

79 ms

Accessibility Review

birchwoodford.ca accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

birchwoodford.ca best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

birchwoodford.ca SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Birchwoodford.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Birchwoodford.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

birchwoodford.ca

Open Graph data is detected on the main page of Birchwood Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: