Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 81% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    47% of websites

  • 75

    SEO

    Google-friendlier than
    41% of websites

bluewater.co.uk

Bluewater Shopping and Leisure Destination | Homepage | Bluewater Shopping & Retail Destination, Kent

Page Load Speed

4 sec in total

First Response

171 ms

Resources Loaded

3.5 sec

Page Rendered

329 ms

bluewater.co.uk screenshot

About Website

Visit bluewater.co.uk now to see the best up-to-date Bluewater content for United Kingdom and also check out these interesting facts you probably never knew about bluewater.co.uk

With over 300 stores, 60 restaurants, plus entertainment, cinemas, things for kids to do and leisure activities, Bluewater is Europe's leading retail and shopping destination in Kent.

Visit bluewater.co.uk

Key Findings

We analyzed Bluewater.co.uk page load time and found that the first response time was 171 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

bluewater.co.uk performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

64/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value5.1 s

61/100

10%

TBT (Total Blocking Time)

Value790 ms

37/100

30%

CLS (Cumulative Layout Shift)

Value0.151

76/100

15%

TTI (Time to Interactive)

Value9.6 s

29/100

10%

Network Requests Diagram

bluewater.co.uk

171 ms

www.bluewater.co.uk

1024 ms

modernizr.js

158 ms

css3-media-queries.js

167 ms

jquery.js

282 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 91% of them (81 requests) were addressed to the original Bluewater.co.uk, 2% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Bluewater.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (19%)

Content Size

5.4 MB

After Optimization

4.4 MB

In fact, the total size of Bluewater.co.uk main page is 5.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 4.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 68.2 kB

  • Original 79.2 kB
  • After minification 49.5 kB
  • After compression 11.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 29.7 kB, which is 38% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.2 kB or 86% of the original size.

Image Optimization

-4%

Potential reduce by 173.3 kB

  • Original 4.3 MB
  • After minification 4.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bluewater images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 536.7 kB

  • Original 724.3 kB
  • After minification 611.6 kB
  • After compression 187.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 536.7 kB or 74% of the original size.

CSS Optimization

-89%

Potential reduce by 250.9 kB

  • Original 283.2 kB
  • After minification 199.6 kB
  • After compression 32.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bluewater.co.uk needs all CSS files to be minified and compressed as it can save up to 250.9 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (47%)

Requests Now

86

After Optimization

46

The browser has sent 86 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Bluewater. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

bluewater.co.uk accessibility score

90

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

bluewater.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

bluewater.co.uk SEO score

75

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bluewater.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Bluewater.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Bluewater. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: