Tools & Wizards About Us
bmw-i.de screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

bmw-i.de

BMW i Serie: die vollelektrischen BMW i im Überblick | BMW.de

Page Load Speed

5.3 sec in total

First Response

294 ms

Resources Loaded

4.6 sec

Page Rendered

338 ms

bmw-i.de screenshot

About Website

Welcome to bmw-i.de homepage info - get ready to check BMW I best content right away, or after learning these important things about bmw-i.de

Die BMW i Serie: Entdecken Sie die effizienten Elektroautos von BMW: BMW i3 und BMW iX3. Lassen Sie sich elektrisieren.

Visit bmw-i.de

Key Findings

We analyzed Bmw-i.de page load time and found that the first response time was 294 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

bmw-i.de performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

21/100

25%

SI (Speed Index)

Value14.9 s

1/100

10%

TBT (Total Blocking Time)

Value5,900 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.025

100/100

15%

TTI (Time to Interactive)

Value18.6 s

3/100

10%

Network Requests Diagram

bmw-i.de

294 ms

philosophie.html

872 ms

philosophy.html

800 ms

generic_global.1458228978809.css

53 ms

generic.1458228957430.css

63 ms

Our browser made a total of 127 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Bmw-i.de, 35% (45 requests) were made to Bmw.de and 30% (38 requests) were made to Cosy.bmwgroup.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Cosy.bmwgroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (44%)

Content Size

2.6 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bmw-i.de main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 266.0 kB

  • Original 296.7 kB
  • After minification 249.2 kB
  • After compression 30.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 47.4 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 266.0 kB or 90% of the original size.

Image Optimization

-5%

Potential reduce by 61.2 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. BMW I images are well optimized though.

JavaScript Optimization

-80%

Potential reduce by 460.9 kB

  • Original 573.9 kB
  • After minification 499.5 kB
  • After compression 113.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 460.9 kB or 80% of the original size.

CSS Optimization

-83%

Potential reduce by 342.7 kB

  • Original 413.3 kB
  • After minification 403.2 kB
  • After compression 70.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bmw-i.de needs all CSS files to be minified and compressed as it can save up to 342.7 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (37%)

Requests Now

121

After Optimization

76

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BMW I. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

bmw-i.de

bmw-i.de

294 ms

philosophie.html

philosophie.html

872 ms

philosophy.html

philosophy.html

800 ms

generic_global.1458228978809.css

generic_global.1458228978809.css

53 ms

generic.1458228957430.css

generic.1458228957430.css

63 ms

home._dyn.js

home._dyn.js

85 ms

componentLoader.js

componentLoader.js

84 ms

jsapi

jsapi

57 ms

satelliteLib-407a0d12e8990df4ac4d9976bf4564b32d962d46.js

satelliteLib-407a0d12e8990df4ac4d9976bf4564b32d962d46.js

84 ms

satellite-55479a4c6331630014810300.js

satellite-55479a4c6331630014810300.js

83 ms

satellite-5527024b3162320017640700.js

satellite-5527024b3162320017640700.js

101 ms

satellite-5527024b31623200179a0700.js

satellite-5527024b31623200179a0700.js

82 ms

satellite-5527024b3162320017ac0700.js

satellite-5527024b3162320017ac0700.js

81 ms

satellite-55479a4c6331630014930300.js

satellite-55479a4c6331630014930300.js

81 ms

satellite-5527024b3162320017880700.js

satellite-5527024b3162320017880700.js

97 ms

satellite-5527024b3162320017760700.js

satellite-5527024b3162320017760700.js

78 ms

satellite-55479a4c63316300146f0300.js

satellite-55479a4c63316300146f0300.js

80 ms

satellite-5527024b31623200172e0700.js

satellite-5527024b31623200172e0700.js

79 ms

satellite-5527024b3162320017400700.js

satellite-5527024b3162320017400700.js

93 ms

satellite-55479a4c6331630014c90300.js

satellite-55479a4c6331630014c90300.js

94 ms

satellite-5527024c31623200174e0800.js

satellite-5527024c31623200174e0800.js

94 ms

satellite-5527024c3162320017600800.js

satellite-5527024c3162320017600800.js

93 ms

satellite-5527024c31623200173c0800.js

satellite-5527024c31623200173c0800.js

129 ms

satellite-5527024c31623200172a0800.js

satellite-5527024c31623200172a0800.js

169 ms

satellite-55479a4c6331630014b70300.js

satellite-55479a4c6331630014b70300.js

168 ms

satellite-5527024c3162320017f40700.js

satellite-5527024c3162320017f40700.js

227 ms

satellite-568fae6764746d25a900cd9b.js

satellite-568fae6764746d25a900cd9b.js

127 ms

satellite-5527024c3162320017e20700.js

satellite-5527024c3162320017e20700.js

167 ms

satellite-5527024c3162320017060800.js

satellite-5527024c3162320017060800.js

165 ms

satellite-5527024d3162320017720800.js

satellite-5527024d3162320017720800.js

165 ms

satellite-5527024a3162320017c20600.js

satellite-5527024a3162320017c20600.js

165 ms

satellite-55479a4c6331630014a50300.js

satellite-55479a4c6331630014a50300.js

165 ms

satellite-5527024b3162320017520700.js

satellite-5527024b3162320017520700.js

220 ms

satellite-5527024a3162320017d40600.js

satellite-5527024a3162320017d40600.js

221 ms

satellite-55479a4c63316300145d0300.js

satellite-55479a4c63316300145d0300.js

221 ms

satellite-565e37a164746d5aeb0003d2.js

satellite-565e37a164746d5aeb0003d2.js

222 ms

s-code-contents-5c313a96972cb62d5bc0badfee4d38c05a336603.js

s-code-contents-5c313a96972cb62d5bc0badfee4d38c05a336603.js

219 ms

javascriptLoader.bundle.b05_dyn.js

javascriptLoader.bundle.b05_dyn.js

34 ms

javascriptLoader.bundle.b10_f5ebc67194713bec295b76c7e9b1fbfcda483248905302.js

javascriptLoader.bundle.b10_f5ebc67194713bec295b76c7e9b1fbfcda483248905302.js

128 ms

javascriptLoader.bundle.b03_ae4026a21aea805bd72fb383855f06b89c4e3bf9674452.js

javascriptLoader.bundle.b03_ae4026a21aea805bd72fb383855f06b89c4e3bf9674452.js

57 ms

javascriptLoader.bundle.b05_5c5dc93baf993c77967c50a756a02010617f1be186064.js

javascriptLoader.bundle.b05_5c5dc93baf993c77967c50a756a02010617f1be186064.js

48 ms

javascriptLoader.bundle.b01_a7814453e6d77ddad7108e384429d66dde59594492052.js

javascriptLoader.bundle.b01_a7814453e6d77ddad7108e384429d66dde59594492052.js

57 ms

javascriptLoader.bundle.Base_dyn.js

javascriptLoader.bundle.Base_dyn.js

78 ms

javascriptLoader.bundle.Base_ae67f4653df24aad02e34673be1f97920638d19d513018.js

javascriptLoader.bundle.Base_ae67f4653df24aad02e34673be1f97920638d19d513018.js

84 ms

javascriptLoader.bundle.b07_49a89d84acc3cc735053a009b4a721ad1cf8e90c701366.js

javascriptLoader.bundle.b07_49a89d84acc3cc735053a009b4a721ad1cf8e90c701366.js

82 ms

icons.png.resource.1447953850661.png

icons.png.resource.1447953850661.png

160 ms

1px_bgs.png.resource.1447953864115.png

1px_bgs.png.resource.1447953864115.png

32 ms

print_bg.png

print_bg.png

31 ms

1pxtransp.gif.resource.1447953864032.gif

1pxtransp.gif.resource.1447953864032.gif

31 ms

bmwi-logo-de_de.png.resource.1378989107947.png

bmwi-logo-de_de.png.resource.1378989107947.png

31 ms

id_modules_print.png.resource.1447953859298.png

id_modules_print.png.resource.1447953859298.png

29 ms

140519-website-footer-bmw-i.jpg.resource.1400497258669.jpg

140519-website-footer-bmw-i.jpg.resource.1400497258669.jpg

53 ms

140508-bmw-i-philosophie-stage-heller.jpg.resource.1426161849444.jpg

140508-bmw-i-philosophie-stage-heller.jpg.resource.1426161849444.jpg

1055 ms

nutshell.jpg.resource.1427220933154.jpg

nutshell.jpg.resource.1427220933154.jpg

625 ms

27821.jpg.resource.1375353833855.jpg

27821.jpg.resource.1375353833855.jpg

292 ms

1px_bgs.png.resource.1447953850649.png

1px_bgs.png.resource.1447953850649.png

54 ms

facebook_18x18_blau.png.resource.1381842814935.png

facebook_18x18_blau.png.resource.1381842814935.png

54 ms

youtube_18x18_blau.png.resource.1381842822208.png

youtube_18x18_blau.png.resource.1381842822208.png

30 ms

twitter_18x18_blau.png.resource.1381842820678.png

twitter_18x18_blau.png.resource.1381842820678.png

52 ms

google_plus_18x18_blau.png.resource.1381842820397.png

google_plus_18x18_blau.png.resource.1381842820397.png

54 ms

preloader_big.gif.resource.1447953850642.gif

preloader_big.gif.resource.1447953850642.gif

54 ms

preloader_small.gif.resource.1447953850645.gif

preloader_small.gif.resource.1447953850645.gif

55 ms

bmwtypewebbo_all.woff.resource.1447953844943.woff

bmwtypewebbo_all.woff.resource.1447953844943.woff

156 ms

bmwtypewebli_all.woff.resource.1447953844966.woff

bmwtypewebli_all.woff.resource.1447953844966.woff

95 ms

nerotool_digital.php

nerotool_digital.php

332 ms

v24Embedded.js

v24Embedded.js

598 ms

abde_bmw.php

abde_bmw.php

241 ms

helper.html

helper.html

750 ms

id

id

18 ms

id

id

12 ms

layer_question.php

layer_question.php

115 ms

cosySec

cosySec

419 ms

cosySec

cosySec

402 ms

cosySec

cosySec

400 ms

cosySec

cosySec

420 ms

cosySec

cosySec

426 ms

cosySec

cosySec

426 ms

cosySec

cosySec

711 ms

cosySec

cosySec

713 ms

cosySec

cosySec

751 ms

cosySec

cosySec

751 ms

cosySec

cosySec

760 ms

cosySec

cosySec

651 ms

cosySec

cosySec

878 ms

cosySec

cosySec

917 ms

cosySec

cosySec

918 ms

cosySec

cosySec

958 ms

cosySec

cosySec

972 ms

cosySec

cosySec

987 ms

cosySec

cosySec

1102 ms

cosySec

cosySec

1023 ms

cosySec

cosySec

1124 ms

cosySec

cosySec

1167 ms

cosySec

cosySec

1193 ms

cosySec

cosySec

1323 ms

cosySec

cosySec

1231 ms

cosySec

cosySec

1215 ms

cosySec

cosySec

1333 ms

cosySec

cosySec

1273 ms

cosySec

cosySec

1415 ms

cosySec

cosySec

1330 ms

cosySec

cosySec

1336 ms

cosySec

cosySec

1380 ms

cosySec

cosySec

1546 ms

cosySec

cosySec

1445 ms

cosySec

cosySec

1540 ms

cosySec

cosySec

1442 ms

loginStatus

loginStatus

110 ms

1x1.gif

1x1.gif

281 ms

generic_print.1458229046071.css

generic_print.1458229046071.css

7 ms

BMW-2-series-bg.gif.resource.1427206936607.gif

BMW-2-series-bg.gif.resource.1427206936607.gif

4 ms

cosySec

cosySec

1093 ms

cosySec

cosySec

1134 ms

series-1.gif.resource.1373899906714.gif

series-1.gif.resource.1373899906714.gif

3 ms

series-4.gif.resource.1373899915733.gif

series-4.gif.resource.1373899915733.gif

14 ms

series-3.gif.resource.1373899897512.gif

series-3.gif.resource.1373899897512.gif

15 ms

series-5.gif.resource.1373899912400.gif

series-5.gif.resource.1373899912400.gif

4 ms

series-6.gif.resource.1373899887218.gif

series-6.gif.resource.1373899887218.gif

5 ms

series-7.gif.resource.1373899886864.gif

series-7.gif.resource.1373899886864.gif

3 ms

series-x.gif.resource.1373899912555.gif

series-x.gif.resource.1373899912555.gif

3 ms

series-z4.gif.resource.1373899910108.gif

series-z4.gif.resource.1373899910108.gif

4 ms

series-M.gif.resource.1373899902058.gif

series-M.gif.resource.1373899902058.gif

4 ms

series-i.gif.resource.1373899910324.gif

series-i.gif.resource.1373899910324.gif

4 ms

satellite-55479a5f33383800145d0300.js

satellite-55479a5f33383800145d0300.js

25 ms

dest5.html

dest5.html

17 ms

PageBehaviour.gif

PageBehaviour.gif

183 ms

s25485732401721

s25485732401721

8 ms

Accessibility Review

bmw-i.de accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

[aria-hidden="true"] elements contain focusable descendents

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

bmw-i.de best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

bmw-i.de SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bmw-i.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Bmw-i.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bmw-i.de

Open Graph description is not detected on the main page of BMW I. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: