Tools & Wizards About Us
bmw.ro screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

bmw.ro

BMW România: Automobile Premium și tehnologii inovatoare

Page Load Speed

4.8 sec in total

First Response

382 ms

Resources Loaded

3.8 sec

Page Rendered

649 ms

bmw.ro screenshot

About Website

Visit bmw.ro now to see the best up-to-date BMW content for Romania and also check out these interesting facts you probably never knew about bmw.ro

Bine ai venit pe site-ul oficial BMW România: descoperă automobile premium, oferte exclusive, tehnologii inovatoare și servicii personalizate.

Visit bmw.ro

Key Findings

We analyzed Bmw.ro page load time and found that the first response time was 382 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

bmw.ro performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value9.2 s

13/100

10%

TBT (Total Blocking Time)

Value3,630 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value14.4 s

9/100

10%

Network Requests Diagram

bmw.ro

382 ms

www.bmw.ro

312 ms

index.html

86 ms

searchfield.min.20151028-091045.min.css

37 ms

clientlib.min.20160129105820.min.css

38 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 79% of them (37 requests) were addressed to the original Bmw.ro, 11% (5 requests) were made to Assets.adobedtm.com and 4% (2 requests) were made to Bmwag.d3.sc.omtrdc.net. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Bmw.ro.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.4 MB (84%)

Content Size

2.9 MB

After Optimization

458.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Bmw.ro main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-96%

Potential reduce by 910.3 kB

  • Original 949.1 kB
  • After minification 816.1 kB
  • After compression 38.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 133.0 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 910.3 kB or 96% of the original size.

Image Optimization

-44%

Potential reduce by 4.8 kB

  • Original 10.9 kB
  • After minification 6.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, BMW needs image optimization as it can save up to 4.8 kB or 44% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-73%

Potential reduce by 930.7 kB

  • Original 1.3 MB
  • After minification 1.2 MB
  • After compression 347.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 930.7 kB or 73% of the original size.

CSS Optimization

-90%

Potential reduce by 568.5 kB

  • Original 634.2 kB
  • After minification 630.3 kB
  • After compression 65.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bmw.ro needs all CSS files to be minified and compressed as it can save up to 568.5 kB or 90% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (57%)

Requests Now

42

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BMW. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

bmw.ro

bmw.ro

382 ms

www.bmw.ro

www.bmw.ro

312 ms

index.html

index.html

86 ms

searchfield.min.20151028-091045.min.css

searchfield.min.20151028-091045.min.css

37 ms

clientlib.min.20160129105820.min.css

clientlib.min.20160129105820.min.css

38 ms

clientlib-old-browser.min.20160129105820.min.js

clientlib-old-browser.min.20160129105820.min.js

316 ms

html5shiv.js

html5shiv.js

34 ms

main.min.css

main.min.css

177 ms

jquery.min.js

jquery.min.js

690 ms

utils.min.js

utils.min.js

283 ms

granite.min.js

granite.min.js

349 ms

jquery.min.js

jquery.min.js

302 ms

main.min.js

main.min.js

449 ms

clientlib-common.min.20160129105820.min.js

clientlib-common.min.20160129105820.min.js

854 ms

clientlib-responsive-publish.min.20160129105820.min.css

clientlib-responsive-publish.min.20160129105820.min.css

486 ms

shared.min.js

shared.min.js

587 ms

clientlib-responsive-publish.min.20160129105820.min.js

clientlib-responsive-publish.min.20160129105820.min.js

655 ms

lodash.min.20160129105820.min.js

lodash.min.20160129105820.min.js

892 ms

digitals2-tracking.min.20160129105820.min.js

digitals2-tracking.min.20160129105820.min.js

900 ms

satelliteLib-ce1cfaf4fe42ee46e31ae2fff23205e01c445d88.js

satelliteLib-ce1cfaf4fe42ee46e31ae2fff23205e01c445d88.js

88 ms

VideoViewer.js

VideoViewer.js

28 ms

searchfield.min.20151028-091045.min.js

searchfield.min.20151028-091045.min.js

571 ms

clientlib.min.20160129105820.min.js

clientlib.min.20160129105820.min.js

1735 ms

satellite-561cc6453238370014000063.js

satellite-561cc6453238370014000063.js

17 ms

s-code-contents-1e24564321712b682bfc172fda1703d486d1d099.js

s-code-contents-1e24564321712b682bfc172fda1703d486d1d099.js

129 ms

intro-id-module-RO.gif.asset.0.gif

intro-id-module-RO.gif.asset.0.gif

204 ms

modellnavigation_allmodels.svg.asset.1431074285415.svg

modellnavigation_allmodels.svg.asset.1431074285415.svg

212 ms

modellnavigation_1.svg.asset.1431074262012.svg

modellnavigation_1.svg.asset.1431074262012.svg

240 ms

modellnavigation_2.svg.asset.1431074264451.svg

modellnavigation_2.svg.asset.1431074264451.svg

216 ms

modellnavigation_3.svg.asset.1431074270828.svg

modellnavigation_3.svg.asset.1431074270828.svg

274 ms

modellnavigation_4.svg.asset.1431074271702.svg

modellnavigation_4.svg.asset.1431074271702.svg

398 ms

modellnavigation_5.svg.asset.1431074274555.svg

modellnavigation_5.svg.asset.1431074274555.svg

475 ms

modellnavigation_6.svg.asset.1431074281600.svg

modellnavigation_6.svg.asset.1431074281600.svg

415 ms

modellnavigation_7.svg.asset.1431074282035.svg

modellnavigation_7.svg.asset.1431074282035.svg

446 ms

modellnavigation_x.svg.asset.1431074294338.svg

modellnavigation_x.svg.asset.1431074294338.svg

580 ms

modellnavigation_z4.svg.asset.1431074301750.svg

modellnavigation_z4.svg.asset.1431074301750.svg

564 ms

modellnavigation_bmw_m.svg.asset.1431074291415.svg

modellnavigation_bmw_m.svg.asset.1431074291415.svg

587 ms

modellnavigation_bmw_i.svg.asset.1431074290676.svg

modellnavigation_bmw_i.svg.asset.1431074290676.svg

627 ms

close.jpg

close.jpg

667 ms

arrow-big-r-grey-2.jpg

arrow-big-r-grey-2.jpg

574 ms

bmwtypewebbo_all.woff

bmwtypewebbo_all.woff

1597 ms

bmwtypewebbo_all.woff

bmwtypewebbo_all.woff

1597 ms

id

id

11 ms

id

id

11 ms

s55957957238424

s55957957238424

18 ms

satellite-564eff5e64746d724c000058.js

satellite-564eff5e64746d724c000058.js

164 ms

satellite-564f075e64746d35ef000040.js

satellite-564f075e64746d35ef000040.js

152 ms

Accessibility Review

bmw.ro accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes are not valid or misspelled

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

bmw.ro best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

bmw.ro SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RO

  • Language Claimed

    RO

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bmw.ro can be misinterpreted by Google and other search engines. Our service has detected that Romanian is used on the page, and it matches the claimed language. Our system also found out that Bmw.ro main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

bmw.ro

Open Graph data is detected on the main page of BMW. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: