Tools & Wizards About Us
born2shop.co.nz screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 91% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

born2shop.co.nz

Born2Shop.co.nz for quality costume jewellery and fashion accessories – Born 2 Shop NZ

Page Load Speed

6.4 sec in total

First Response

615 ms

Resources Loaded

5.5 sec

Page Rendered

272 ms

born2shop.co.nz screenshot

About Website

Click here to check amazing Born2 Shop content. Otherwise, check out these important facts you probably never knew about born2shop.co.nz

New Zealand's largest online retailer of costume jewellery and fashion accessories. We are a Kiwi owned family business and pride ourselves on the quality of our ranges and our exceptional custome...

Visit born2shop.co.nz

Key Findings

We analyzed Born2shop.co.nz page load time and found that the first response time was 615 ms and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

born2shop.co.nz performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value7.6 s

26/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.067

97/100

15%

TTI (Time to Interactive)

Value6.7 s

56/100

10%

Network Requests Diagram

born2shop.co.nz

615 ms

www.born2shop.co.nz

1658 ms

css

25 ms

style.css

393 ms

modernizr.custom.js

404 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 88% of them (42 requests) were addressed to the original Born2shop.co.nz, 4% (2 requests) were made to Fonts.googleapis.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Born2shop.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 458.4 kB (23%)

Content Size

2.0 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Born2shop.co.nz main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 36.4 kB

  • Original 42.1 kB
  • After minification 30.5 kB
  • After compression 5.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.6 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 36.4 kB or 87% of the original size.

Image Optimization

-9%

Potential reduce by 143.5 kB

  • Original 1.6 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Born2 Shop images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 119.9 kB

  • Original 197.4 kB
  • After minification 197.3 kB
  • After compression 77.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 119.9 kB or 61% of the original size.

CSS Optimization

-83%

Potential reduce by 158.6 kB

  • Original 190.7 kB
  • After minification 190.5 kB
  • After compression 32.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Born2shop.co.nz needs all CSS files to be minified and compressed as it can save up to 158.6 kB or 83% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

44

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Born2 Shop. According to our analytics all requests are already optimized.

Network Requests Diagram

born2shop.co.nz

born2shop.co.nz

615 ms

www.born2shop.co.nz

www.born2shop.co.nz

1658 ms

css

css

25 ms

style.css

style.css

393 ms

modernizr.custom.js

modernizr.custom.js

404 ms

init-ck.js

init-ck.js

770 ms

css

css

15 ms

analytics.js

analytics.js

139 ms

header_background.png

header_background.png

196 ms

header_flowers.png

header_flowers.png

385 ms

logo_born2shop.png

logo_born2shop.png

195 ms

shopping_bag.png

shopping_bag.png

383 ms

1116

1116

776 ms

1117

1117

777 ms

1118

1118

394 ms

1119

1119

970 ms

1120

1120

957 ms

1121

1121

966 ms

1122

1122

591 ms

1123

1123

1166 ms

1124

1124

1364 ms

1125

1125

1359 ms

1126

1126

1533 ms

1127

1127

1544 ms

1128

1128

1361 ms

1129

1129

1552 ms

1131

1131

1752 ms

1130

1130

1756 ms

shop_online_icon.png

shop_online_icon.png

1555 ms

1926 ms

1740 ms

1750 ms

twitter.png

twitter.png

1748 ms

facebook.png

facebook.png

1929 ms

pinterest.png

pinterest.png

1944 ms

dps_logo.png

dps_logo.png

1945 ms

icon_mastercard.png

icon_mastercard.png

1944 ms

icon_visa.png

icon_visa.png

1945 ms

new_icon.png

new_icon.png

2115 ms

1029

1029

2126 ms

1190

1190

2160 ms

88

88

2170 ms

1196

1196

2163 ms

v0SdcGFAl2aezM9Vq_aFTQ.ttf

v0SdcGFAl2aezM9Vq_aFTQ.ttf

25 ms

DvlFBScY1r-FMtZSYIYoYw.ttf

DvlFBScY1r-FMtZSYIYoYw.ttf

24 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2146 ms

collect

collect

26 ms

AjaxLoader.gif

AjaxLoader.gif

2120 ms

Accessibility Review

born2shop.co.nz accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

born2shop.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

born2shop.co.nz SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Born2shop.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Born2shop.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

born2shop.co.nz

Open Graph description is not detected on the main page of Born2 Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: