2.5 sec in total
137 ms
1.8 sec
554 ms
Visit borngroup.com now to see the best up-to-date BORN Group content for United States and also check out these interesting facts you probably never knew about borngroup.com
BORN Group is an award-winning agency and consultancy serving industry-leading brands and organizations in the world. See our capabilities and work.
Visit borngroup.comWe analyzed Borngroup.com page load time and found that the first response time was 137 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.
borngroup.com performance score
name
value
score
weighting
Value3.9 s
24/100
10%
Value12.4 s
0/100
25%
Value7.9 s
23/100
10%
Value1,560 ms
13/100
30%
Value0
100/100
15%
Value12.1 s
16/100
10%
137 ms
93 ms
22 ms
15 ms
16 ms
Our browser made a total of 73 requests to load all elements on the main page. We found that 67% of them (49 requests) were addressed to the original Borngroup.com, 21% (15 requests) were made to Use.typekit.net and 5% (4 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (744 ms) belongs to the original domain Borngroup.com.
Page size can be reduced by 1.1 MB (33%)
3.2 MB
2.2 MB
In fact, the total size of Borngroup.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.5 MB which makes up the majority of the site volume.
Potential reduce by 21.0 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.0 kB or 76% of the original size.
Potential reduce by 472.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, BORN Group needs image optimization as it can save up to 472.1 kB or 19% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 152.9 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 152.9 kB or 61% of the original size.
Potential reduce by 437.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Borngroup.com needs all CSS files to be minified and compressed as it can save up to 437.3 kB or 92% of the original size.
Number of requests can be reduced by 18 (32%)
56
38
The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of BORN Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.
borngroup.com
137 ms
www.borngroup.com
93 ms
analytics.js
22 ms
jquery.min.js
15 ms
underscore.js
16 ms
backbone.js
56 ms
jquery.hammer.js
16 ms
backbone.hammer.js
14 ms
jquery.backstretch.js
12 ms
imagesloaded.min.js
17 ms
gravityforms.js
50 ms
conditional_logic.js
16 ms
gfplaceholderaddon.js
50 ms
jquery.placeholder-1.0.1.js
49 ms
jquery.lettering.js
16 ms
jquery.fittext.js
46 ms
main.css
50 ms
jec2fqy.js
149 ms
admin-ajax.php
744 ms
main.build.js
101 ms
js
131 ms
www.borngroup.com
116 ms
ga.js
152 ms
gorilla-mobile.jpg
102 ms
Listing-Thumbnail_800x600_01.jpg
108 ms
Thumbnail_800x6001.jpg
112 ms
dkny800x6001.jpg
104 ms
Listing-Thumbnail_800x600.jpg
108 ms
Thumbnail_800x600_O2.jpg
110 ms
Thumbnail_800x600-v4.jpg
104 ms
Utopia_v02.jpg
114 ms
born_news_06.png
118 ms
sothebys.jpg
114 ms
alex-and-ani.jpg
110 ms
dkny.png
113 ms
tag.jpg
121 ms
skull-candy.png
113 ms
red-bull.png
114 ms
argos1.png
115 ms
pink.png
120 ms
glanbia.png
117 ms
Pernod_Ricard.png
129 ms
haymarket.png
124 ms
google.png
117 ms
hss_hire.png
121 ms
randomhouse.png
123 ms
tomdixon.png
124 ms
Virgin.png
123 ms
filofax.png
123 ms
M-and-S-Logo.png
127 ms
smith.png
124 ms
harpercollins.png
125 ms
3fQaIoZlJin_uAV8PLCPDdC4ibQ-0pI-Ne-uNd3R8G3ff5L-ggMWeMJ6Mk6f5Mt.woff
35 ms
2ITV4hjFs8bXvCjPq5BhCP0QVww8XlAFlNdQoDjsp23ff5n-ggMWeMJ6Mk6f5gM.woff
84 ms
VD8MKDFKWAF8P0jLLco4E_6p_arb2y_1NLR6UG-K25vff5d-ggMWeMJ6Mk6f5gI.woff
331 ms
Rgh0hmwsQi--sQ1SAUt9asmDqT1q57o8m9WF1ZW1ZJtff5R-ggMWeMJ6Mk6f5Mb.woff
172 ms
3hOVMZUT3Iiud1z97ixwqPbSJxiHS1Fce1d5eVkXwJMff51-ggMWeMJ6Mk6f5Mj.woff
172 ms
cCYQMEQLKlqGIsvIQBeYZjp6B_But2xjpKwW2MBFo9Xff5W-ggMWeMJ6Mk6f5MS.woff
173 ms
gPj0djVu1JBjQJslz39e6n4fQZxyz6--jy1-K-qqan6ff4kQgsMWeMJ6Mk6f5MS.woff
153 ms
sn3Ar76jjmEEwd616xGCGtorLY3PVyPpuJTqw5xhmpSffH7sgsMWeMJ6Mk6f5M6.woff
138 ms
wOw-oSddflZU9iTTD-tosSTelea-xdMEO7Cr98wK0gjffHksgsMWeMJ6Mk6f5Mq.woff
171 ms
UIYMwGx0LuWrDD3emvxaFPrUhyg43RStBk7HR2IeLLCffHPsgsMWeMJ6Mk6f5Mb.woff
170 ms
icomoon.woff
30 ms
fontawesome-webfont.woff
29 ms
__utm.gif
31 ms
VisitorTrack.js
162 ms
collect
95 ms
collect
127 ms
vt.aspx
103 ms
xdTJgGPceUw_jFpWRob1HPV55RdyT8Hr5R78KovHzbCffHAsgsMWeMJ6Mk6f5Mt.woff
44 ms
GqUjmkyqKQcm0icQyT-IsnhRG4KRG7qtlyh3R_PVrjIffHcsgsMWeMJ6Mk6f5gI.woff
52 ms
R5LieC6FeFx0bV1VUguRqXI04H59H2jJ8Iai8A5IzgMffHhsgsMWeMJ6Mk6f5gw.woff
53 ms
p.gif
129 ms
borngroup.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
borngroup.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
borngroup.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Borngroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Borngroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
borngroup.com
Open Graph description is not detected on the main page of BORN Group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: