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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

borrellassociates.com

Borrell Associates - Tracking Local Ad Spend

Page Load Speed

2.6 sec in total

First Response

24 ms

Resources Loaded

1.5 sec

Page Rendered

1 sec

borrellassociates.com screenshot

About Website

Welcome to borrellassociates.com homepage info - get ready to check Borrell Associates best content for United States right away, or after learning these important things about borrellassociates.com

Make informed marketing decisions with Borrell's detailed insights that trend and forecast local ad spending across all US markets.

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Key Findings

We analyzed Borrellassociates.com page load time and found that the first response time was 24 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

borrellassociates.com performance score

0

Network Requests Diagram

borrellassociates.com

24 ms

borrellassociates.com

388 ms

feather.min.js

59 ms

d9137eaeba.js

93 ms

signup-form-widget.min.js

76 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 57% of them (52 requests) were addressed to the original Borrellassociates.com, 10% (9 requests) were made to Fonts.gstatic.com and 8% (7 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (468 ms) relates to the external source Img.borrellassociates.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 773.0 kB (32%)

Content Size

2.4 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Borrellassociates.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 86.2 kB

  • Original 104.1 kB
  • After minification 84.2 kB
  • After compression 17.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 20.0 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.2 kB or 83% of the original size.

Image Optimization

-4%

Potential reduce by 55.2 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Borrell Associates images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 8.8 kB

  • Original 277.9 kB
  • After minification 277.9 kB
  • After compression 269.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-85%

Potential reduce by 622.8 kB

  • Original 728.8 kB
  • After minification 725.3 kB
  • After compression 106.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Borrellassociates.com needs all CSS files to be minified and compressed as it can save up to 622.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (56%)

Requests Now

81

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Borrell Associates. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

borrellassociates.com

borrellassociates.com

24 ms

borrellassociates.com

borrellassociates.com

388 ms

feather.min.js

feather.min.js

59 ms

d9137eaeba.js

d9137eaeba.js

93 ms

signup-form-widget.min.js

signup-form-widget.min.js

76 ms

list.min.js

list.min.js

78 ms

js

js

159 ms

style.min.css

style.min.css

51 ms

styles.css

styles.css

55 ms

wpcf7-redirect-frontend.min.css

wpcf7-redirect-frontend.min.css

55 ms

main-css.d5b9be016144fd9d4c38.min.css

main-css.d5b9be016144fd9d4c38.min.css

68 ms

cookiesDisclaimer.d5b9be016144fd9d4c38.min.css

cookiesDisclaimer.d5b9be016144fd9d4c38.min.css

66 ms

newContentNotification.d5b9be016144fd9d4c38.min.css

newContentNotification.d5b9be016144fd9d4c38.min.css

54 ms

style.css

style.css

65 ms

jquery.min.js

jquery.min.js

76 ms

jquery-migrate.min.js

jquery-migrate.min.js

74 ms

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154 ms

index.js

index.js

66 ms

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index.js

67 ms

cf7-google-analytics.min.js

cf7-google-analytics.min.js

71 ms

page-scroll-to-id.min.js

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69 ms

wpcf7r-fe.js

wpcf7r-fe.js

68 ms

bj-lazy-load.min.js

bj-lazy-load.min.js

68 ms

siteDependencies.d5b9be016144fd9d4c38.bundle.js

siteDependencies.d5b9be016144fd9d4c38.bundle.js

71 ms

cookiesDisclaimer.d5b9be016144fd9d4c38.bundle.js

cookiesDisclaimer.d5b9be016144fd9d4c38.bundle.js

75 ms

navCart.d5b9be016144fd9d4c38.bundle.js

navCart.d5b9be016144fd9d4c38.bundle.js

73 ms

navLogin.d5b9be016144fd9d4c38.bundle.js

navLogin.d5b9be016144fd9d4c38.bundle.js

149 ms

industryPapersAddToCartModal.d5b9be016144fd9d4c38.bundle.js

industryPapersAddToCartModal.d5b9be016144fd9d4c38.bundle.js

73 ms

home.d5b9be016144fd9d4c38.bundle.js

home.d5b9be016144fd9d4c38.bundle.js

77 ms

scripts.js

scripts.js

75 ms

api.js

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72 ms

wp-polyfill-inert.min.js

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76 ms

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78 ms

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78 ms

index.js

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147 ms

css2

css2

87 ms

jquery.js

jquery.js

36 ms

Borrell-Logo-Main-3.svg

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109 ms

Jim-Brown-Intro-Screen-Cap.jpg

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465 ms

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181 ms

Iso-City.png

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174 ms

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173 ms

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184 ms

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153 ms

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148 ms

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150 ms

Borrell-Logo-New-Inline.svg

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184 ms

Compass-Infographic.png

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190 ms

Reports-and-Insights-Infographic.png

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189 ms

Our-Conference-Infographic.png

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190 ms

th_star_tribune.jpg

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189 ms

ts_logo_no_media_dark_Logo.jpeg

ts_logo_no_media_dark_Logo.jpeg

198 ms

Hearst.jpg

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196 ms

san-francisco-chronicle-vector-logo.png

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197 ms

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195 ms

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196 ms

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196 ms

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228 ms

fab.jpg

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227 ms

coxmedia.png

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231 ms

Iso-City-Background-Dimmed.jpg

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236 ms

Blue-Logo-Simple.svg

Blue-Logo-Simple.svg

227 ms

Borrell-Footer-Logo.svg

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228 ms

Salem-Testimonial-Poster-Image-2.png

Salem-Testimonial-Poster-Image-2.png

468 ms

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Boston_from_above_RobbieShade_Flickr_sm.jpg

431 ms

underscore-min.js

underscore-min.js

82 ms

banner.js

banner.js

278 ms

collectedforms.js

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168 ms

23629586.js

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364 ms

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129 ms

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305 ms

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305 ms

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pxiByp8kv8JHgFVrLCz7V1s.ttf

304 ms

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pxiByp8kv8JHgFVrLBT5V1s.ttf

305 ms

signup-form-widget.css

signup-form-widget.css

31 ms

1f226a8cf989f6c7717baaf26dbd068d.json

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195 ms

anchor

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134 ms

ctct-close-x.svg

ctct-close-x.svg

95 ms

anchor

anchor

77 ms

anchor

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200 ms

styles__ltr.css

styles__ltr.css

7 ms

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16 ms

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115 ms

webworker.js

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112 ms

logo_48.png

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71 ms

pAY4Jgi82uSAEr2jIgpI2fcbEoZ0MRbNANtMr9BudIc.js

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81 ms

recaptcha__en.js

recaptcha__en.js

98 ms

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89 ms

SEO Factors

borrellassociates.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Borrellassociates.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Borrellassociates.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

borrellassociates.com

Open Graph data is detected on the main page of Borrell Associates. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: