Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

bradfordmktg.com

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Page Load Speed

66 ms in total

First Response

15 ms

Resources Loaded

51 ms

Page Rendered

0 ms

bradfordmktg.com screenshot

About Website

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Key Findings

We analyzed Bradfordmktg.com page load time and found that the first response time was 15 ms and then it took 51 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

bradfordmktg.com performance score

0

Network Requests Diagram

bradfordmktg.com

15 ms

bradford.marketing

35 ms

Our browser made a total of 2 requests to load all elements on the main page. We found that 50% of them (1 request) were addressed to the original Bradfordmktg.com, 50% (1 request) were made to Bradford.marketing. The less responsive or slowest element that took the longest time to load (35 ms) relates to the external source Bradford.marketing.

Page Optimization Overview & Recommendations

Page size can be reduced by 61.6 kB (7%)

Content Size

882.1 kB

After Optimization

820.5 kB

In fact, the total size of Bradfordmktg.com main page is 882.1 kB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 385.6 kB which makes up the majority of the site volume.

HTML Optimization

-18%

Potential reduce by 23 B

  • Original 127 B
  • After minification 127 B
  • After compression 104 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 23 B or 18% of the original size.

Image Optimization

-0%

Potential reduce by 1.2 kB

  • Original 385.6 kB
  • After minification 384.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Bradford Mktg images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 40.6 kB

  • Original 331.1 kB
  • After minification 331.1 kB
  • After compression 290.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 40.6 kB or 12% of the original size.

CSS Optimization

-12%

Potential reduce by 19.8 kB

  • Original 165.3 kB
  • After minification 165.3 kB
  • After compression 145.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Bradfordmktg.com needs all CSS files to be minified and compressed as it can save up to 19.8 kB or 12% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

0

After Optimization

0

Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

SEO Factors

bradfordmktg.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Bradfordmktg.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Bradfordmktg.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Bradford Mktg. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: