Tools & Wizards About Us
brafton.co.uk screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    48% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

brafton.co.uk

Brafton: 2024 Top Content Marketing Agency in the UK

Page Load Speed

3.6 sec in total

First Response

81 ms

Resources Loaded

1 sec

Page Rendered

2.5 sec

brafton.co.uk screenshot

About Website

Click here to check amazing Brafton content for India. Otherwise, check out these important facts you probably never knew about brafton.co.uk

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Key Findings

We analyzed Brafton.co.uk page load time and found that the first response time was 81 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

brafton.co.uk performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value5.9 s

48/100

10%

TBT (Total Blocking Time)

Value2,970 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value17.7 s

4/100

10%

Network Requests Diagram

brafton.co.uk

81 ms

brafton.co.uk

26 ms

www.brafton.co.uk

67 ms

1983165.js

21 ms

fbevents.js

117 ms

Our browser made a total of 146 requests to load all elements on the main page. We found that 26% of them (38 requests) were addressed to the original Brafton.co.uk, 50% (73 requests) were made to Brafton.com and 12% (18 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (481 ms) relates to the external source Player.vimeo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 948.2 kB (14%)

Content Size

7.0 MB

After Optimization

6.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brafton.co.uk main page is 7.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.6 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 199.6 kB

  • Original 238.3 kB
  • After minification 224.3 kB
  • After compression 38.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 199.6 kB or 84% of the original size.

Image Optimization

-11%

Potential reduce by 737.1 kB

  • Original 6.6 MB
  • After minification 5.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Brafton needs image optimization as it can save up to 737.1 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-9%

Potential reduce by 9.2 kB

  • Original 107.1 kB
  • After minification 107.1 kB
  • After compression 97.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 2.2 kB

  • Original 27.7 kB
  • After minification 27.2 kB
  • After compression 25.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brafton.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 49 (40%)

Requests Now

121

After Optimization

72

  • Images
  • JavaScript
  • CSS

The browser has sent 121 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brafton. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brafton.co.uk

brafton.co.uk

81 ms

brafton.co.uk

brafton.co.uk

26 ms

www.brafton.co.uk

www.brafton.co.uk

67 ms

1983165.js

1983165.js

21 ms

fbevents.js

fbevents.js

117 ms

insight.min.js

insight.min.js

166 ms

js

js

177 ms

gtm.js

gtm.js

257 ms

styles.css

styles.css

43 ms

marketo.css

marketo.css

77 ms

front.min.css

front.min.css

82 ms

fip8ttm.css

fip8ttm.css

111 ms

style.css

style.css

103 ms

lineicons.css

lineicons.css

100 ms

language-cookie.js

language-cookie.js

110 ms

marketo-helper.js

marketo-helper.js

152 ms

front.min.js

front.min.js

151 ms

xdomain-data.js

xdomain-data.js

156 ms

jquery.min.js

jquery.min.js

156 ms

jquery-migrate.min.js

jquery-migrate.min.js

157 ms

v2.js

v2.js

223 ms

v2.js

v2.js

289 ms

animated-title.css

animated-title.css

154 ms

create-my-strategy.css

create-my-strategy.css

162 ms

banner.css

banner.css

163 ms

popup.css

popup.css

161 ms

portfolio.css

portfolio.css

161 ms

slide.css

slide.css

203 ms

slick.css

slick.css

201 ms

slick-theme.css

slick-theme.css

206 ms

slider.css

slider.css

206 ms

background-shape.css

background-shape.css

206 ms

social-link.css

social-link.css

205 ms

contentlist.css

contentlist.css

206 ms

scripts.js

scripts.js

208 ms

static.js

static.js

221 ms

view.js

view.js

221 ms

popup.js

popup.js

221 ms

portfolio.js

portfolio.js

220 ms

slick.min.js

slick.min.js

220 ms

lcp-beacon.min.js

lcp-beacon.min.js

219 ms

fb.js

fb.js

156 ms

web-interactives-embed.js

web-interactives-embed.js

218 ms

1983165.js

1983165.js

197 ms

banner.js

banner.js

200 ms

p.css

p.css

122 ms

insight_tag_errors.gif

insight_tag_errors.gif

175 ms

main-logo-black.svg

main-logo-black.svg

53 ms

pencil.svg

pencil.svg

229 ms

aig@2x.png

aig@2x.png

394 ms

logo-headshot-espatial@2x.png

logo-headshot-espatial@2x.png

398 ms

triangle.svg

triangle.svg

225 ms

mountain.svg

mountain.svg

231 ms

magnet.svg

magnet.svg

228 ms

test-menu-graphic.svg

test-menu-graphic.svg

232 ms

speech.svg

speech.svg

228 ms

envelope.svg

envelope.svg

233 ms

money.svg

money.svg

235 ms

arrow-circle.svg

arrow-circle.svg

278 ms

WEBSITE-ILLUSTRATIONS-2_brand-trust-yellow.svg

WEBSITE-ILLUSTRATIONS-2_brand-trust-yellow.svg

277 ms

WEBSITE-ILLUSTRATIONS_research-menu-icon-1.svg

WEBSITE-ILLUSTRATIONS_research-menu-icon-1.svg

278 ms

whitepaper.svg

whitepaper.svg

274 ms

mountain-folder.svg

mountain-folder.svg

309 ms

bubble.svg

bubble.svg

388 ms

info.svg

info.svg

392 ms

location.svg

location.svg

394 ms

What-is-Content-Marketing-CTA-300-x-95-px.png

What-is-Content-Marketing-CTA-300-x-95-px.png

391 ms

Group-2307.svg

Group-2307.svg

392 ms

labs-icon-1.svg

labs-icon-1.svg

396 ms

seo1-705x401.png

seo1-705x401.png

399 ms

Group-2027.png

Group-2027.png

402 ms

Group-2029-705x401.png

Group-2029-705x401.png

399 ms

Group-2031-705x401.png

Group-2031-705x401.png

398 ms

Group-2032-705x401.png

Group-2032-705x401.png

400 ms

Group-2033.png

Group-2033.png

403 ms

WEBSITE-ILLUSTRATIONS_philosophy.png

WEBSITE-ILLUSTRATIONS_philosophy.png

403 ms

preply.png

preply.png

404 ms

perkinelmer.png

perkinelmer.png

405 ms

stanford.png

stanford.png

406 ms

lasko.png

lasko.png

405 ms

appdirect.png

appdirect.png

442 ms

routledge.png

routledge.png

407 ms

genworth.png

genworth.png

410 ms

content_strategy-1024x404.png

content_strategy-1024x404.png

408 ms

seo_consulting-1024x404.png

seo_consulting-1024x404.png

408 ms

ppc-1024x404.png

ppc-1024x404.png

443 ms

d

d

352 ms

d

d

398 ms

d

d

425 ms

d

d

438 ms

d

d

442 ms

829076653

829076653

481 ms

d

d

390 ms

d

d

391 ms

d

d

390 ms

d

d

390 ms

d

d

400 ms

d

d

399 ms

d

d

399 ms

d

d

400 ms

lineicons.woff

lineicons.woff

140 ms

853462853

853462853

366 ms

d

d

426 ms

d

d

427 ms

d

d

427 ms

d

d

430 ms

d

d

431 ms

email-1024x405.png

email-1024x405.png

189 ms

platformimage.png

platformimage.png

245 ms

slot1cs.png

slot1cs.png

245 ms

slot2cs.png

slot2cs.png

243 ms

slot3cs.png

slot3cs.png

241 ms

rubbermaid.png

rubbermaid.png

243 ms

slot5cs.png

slot5cs.png

359 ms

our-work-videos-1.png

our-work-videos-1.png

210 ms

our-work-grid-videos-2.png

our-work-grid-videos-2.png

209 ms

our-work-grid-videos-3.png

our-work-grid-videos-3.png

200 ms

our-work-grid-videos-4.png

our-work-grid-videos-4.png

202 ms

our-work-grid-videos-5.png

our-work-grid-videos-5.png

186 ms

home-portfolio-panel-thoughttrace-1.jpg

home-portfolio-panel-thoughttrace-1.jpg

186 ms

home-portfolio-panel-preply-2.jpg

home-portfolio-panel-preply-2.jpg

97 ms

home-portfolio-panel-clemens-3.jpg

home-portfolio-panel-clemens-3.jpg

97 ms

home-portfolio-panel-crews-control-4.jpg

home-portfolio-panel-crews-control-4.jpg

96 ms

home-portfolio-panel-moodys-5.jpg

home-portfolio-panel-moodys-5.jpg

181 ms

jason-r-imperial-hs-300x300-1.png

jason-r-imperial-hs-300x300-1.png

97 ms

Nikki-Kyriakopoulos-Moengage-Case-Study-1.jpeg

Nikki-Kyriakopoulos-Moengage-Case-Study-1.jpeg

97 ms

Group-204.png

Group-204.png

133 ms

Group-2021.svg

Group-2021.svg

131 ms

youtube.png

youtube.png

134 ms

above_the_fold_logo.png

above_the_fold_logo.png

139 ms

Bigger-rocket.png

Bigger-rocket.png

137 ms

blog-header.png

blog-header.png

140 ms

seo-for-travel-websites-hero.jpeg

seo-for-travel-websites-hero.jpeg

139 ms

google-monthly-update-header-hero.jpg

google-monthly-update-header-hero.jpg

138 ms

header-wayback-machine-alternative.png

header-wayback-machine-alternative.png

170 ms

header-online-reputation-marketing.png

header-online-reputation-marketing.png

168 ms

header-what-is-an-ai-framework.png

header-what-is-an-ai-framework.png

172 ms

header-google-ads-copy-testing-tool.png

header-google-ads-copy-testing-tool.png

176 ms

creating_cta_icon.png

creating_cta_icon.png

168 ms

main-logo-white.svg

main-logo-white.svg

172 ms

instagram.svg

instagram.svg

170 ms

slick.woff

slick.woff

52 ms

twitter.svg

twitter.svg

145 ms

facebook.svg

facebook.svg

143 ms

linkedin.svg

linkedin.svg

120 ms

api.js

api.js

9 ms

Accessibility Review

brafton.co.uk accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

brafton.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

brafton.co.uk SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brafton.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brafton.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brafton.co.uk

Open Graph data is detected on the main page of Brafton. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: