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brand-base.com screenshot

Report Summary

  • 63

    Performance

    Renders faster than
    77% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

brand-base.com

Experts in Retail Loyalty Rewards Programs | BrandBase Loyalty Solutions

Page Load Speed

4.2 sec in total

First Response

492 ms

Resources Loaded

3.2 sec

Page Rendered

556 ms

brand-base.com screenshot

About Website

Click here to check amazing Brand Base content. Otherwise, check out these important facts you probably never knew about brand-base.com

Boost customer engagement with BrandBase's retail loyalty rewards programs. Leaders in customer loyalty campaigns for fuel retail, we specialise in innovative loyalty strategies.

Visit brand-base.com

Key Findings

We analyzed Brand-base.com page load time and found that the first response time was 492 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

brand-base.com performance score

63

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

48/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value4.2 s

78/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.313

37/100

15%

TTI (Time to Interactive)

Value5.0 s

76/100

10%

Network Requests Diagram

brand-base.com

492 ms

sdm_wp_styles.css

93 ms

style.min.css

186 ms

astra-addon-65eb03bdc96081-43762720.css

276 ms

frontend-lite.min.css

280 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 91% of them (53 requests) were addressed to the original Brand-base.com, 7% (4 requests) were made to Unpkg.com and 2% (1 request) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (786 ms) belongs to the original domain Brand-base.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 139.4 kB (6%)

Content Size

2.5 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brand-base.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 98.3 kB

  • Original 121.2 kB
  • After minification 116.5 kB
  • After compression 22.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 98.3 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 36.9 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Base images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.0 kB

  • Original 112.3 kB
  • After minification 112.3 kB
  • After compression 111.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 3.2 kB

  • Original 83.3 kB
  • After minification 83.3 kB
  • After compression 80.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brand-base.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 36 (71%)

Requests Now

51

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Base. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brand-base.com

brand-base.com

492 ms

sdm_wp_styles.css

sdm_wp_styles.css

93 ms

style.min.css

style.min.css

186 ms

astra-addon-65eb03bdc96081-43762720.css

astra-addon-65eb03bdc96081-43762720.css

276 ms

frontend-lite.min.css

frontend-lite.min.css

280 ms

swiper.min.css

swiper.min.css

286 ms

post-24.css

post-24.css

285 ms

frontend-lite.min.css

frontend-lite.min.css

283 ms

uael-frontend.min.css

uael-frontend.min.css

369 ms

global.css

global.css

381 ms

post-5.css

post-5.css

382 ms

style.css

style.css

383 ms

ecs-style.css

ecs-style.css

385 ms

post-56.css

post-56.css

385 ms

post-350.css

post-350.css

461 ms

jquery.min.js

jquery.min.js

583 ms

jquery-migrate.min.js

jquery-migrate.min.js

492 ms

sdm_wp_scripts.js

sdm_wp_scripts.js

468 ms

ecs_ajax_pagination.js

ecs_ajax_pagination.js

469 ms

ecs.js

ecs.js

470 ms

widget-posts.min.css

widget-posts.min.css

552 ms

animations.min.css

animations.min.css

560 ms

style.min.js

style.min.js

560 ms

astra-addon-65eb03bdca22f8-36969814.js

astra-addon-65eb03bdca22f8-36969814.js

561 ms

imagesloaded.min.js

imagesloaded.min.js

678 ms

TweenMax.min.js

TweenMax.min.js

36 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

51 ms

main.js

main.js

680 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

681 ms

webpack.runtime.min.js

webpack.runtime.min.js

680 ms

frontend-modules.min.js

frontend-modules.min.js

744 ms

hooks.min.js

hooks.min.js

684 ms

i18n.min.js

i18n.min.js

701 ms

frontend.min.js

frontend.min.js

735 ms

waypoints.min.js

waypoints.min.js

743 ms

core.min.js

core.min.js

754 ms

frontend.min.js

frontend.min.js

772 ms

elements-handlers.min.js

elements-handlers.min.js

786 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

18 ms

flickity.pkgd.min.js

flickity.pkgd.min.js

26 ms

flickity.min.css

flickity.min.css

18 ms

home_carousel_desktop_001.jpg

home_carousel_desktop_001.jpg

209 ms

home_carousel_mobile_001.jpg

home_carousel_mobile_001.jpg

309 ms

home_carousel_desktop_003.jpg

home_carousel_desktop_003.jpg

442 ms

home_carousel_mobile_003.jpg

home_carousel_mobile_003.jpg

413 ms

home_carousel_desktop_004.jpg

home_carousel_desktop_004.jpg

433 ms

home_carousel_mobile_004.jpg

home_carousel_mobile_004.jpg

537 ms

arrow-right-white.svg

arrow-right-white.svg

301 ms

coffee-hero-img__001.jpg

coffee-hero-img__001.jpg

580 ms

Darth_Vader-scaled.jpg

Darth_Vader-scaled.jpg

776 ms

spatialvision-hero-img__001-copy.jpg

spatialvision-hero-img__001-copy.jpg

781 ms

home_culture_img_001.png

home_culture_img_001.png

616 ms

BNO-Lid_zwart.svg

BNO-Lid_zwart.svg

534 ms

BB-ecovadis.png

BB-ecovadis.png

626 ms

Gotham-Book.woff

Gotham-Book.woff

580 ms

Gotham-Bold.woff

Gotham-Bold.woff

633 ms

Gotham-Black.woff

Gotham-Black.woff

677 ms

fhronaldson-r-webfont.woff

fhronaldson-r-webfont.woff

688 ms

Accessibility Review

brand-base.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

brand-base.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brand-base.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brand-base.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brand-base.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brand-base.com

Open Graph data is detected on the main page of Brand Base. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: