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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

brandadvantage.com

BrandAdvantage - Grant Management & Sponsorship Systems

Page Load Speed

5.5 sec in total

First Response

482 ms

Resources Loaded

4.7 sec

Page Rendered

338 ms

brandadvantage.com screenshot

About Website

Visit brandadvantage.com now to see the best up-to-date Brand Advantage content and also check out these interesting facts you probably never knew about brandadvantage.com

BrandAdvantage is a specialist communications company - providing grant management systems to grant makers & corporate entities across New Zealand, creating and managing brand connection for our clien...

Visit brandadvantage.com

Key Findings

We analyzed Brandadvantage.com page load time and found that the first response time was 482 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

brandadvantage.com performance score

0

Network Requests Diagram

brandadvantage.com

482 ms

www.brandadvantage.com

1238 ms

css.min.20180313034930.css

233 ms

css.min.20200612114648.css

454 ms

js.min.20180313034832.js

1315 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 73% of them (22 requests) were addressed to the original Brandadvantage.com, 7% (2 requests) were made to Google-analytics.com and 7% (2 requests) were made to Connect.facebook.net. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Brandadvantage.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 608.1 kB (21%)

Content Size

2.9 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandadvantage.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 22.4 kB

  • Original 30.4 kB
  • After minification 27.7 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 22.4 kB or 74% of the original size.

Image Optimization

-0%

Potential reduce by 17 B

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Advantage images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 404.0 kB

  • Original 590.5 kB
  • After minification 588.4 kB
  • After compression 186.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 404.0 kB or 68% of the original size.

CSS Optimization

-82%

Potential reduce by 181.8 kB

  • Original 221.8 kB
  • After minification 220.5 kB
  • After compression 40.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandadvantage.com needs all CSS files to be minified and compressed as it can save up to 181.8 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 10 (45%)

Requests Now

22

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Advantage. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandadvantage.com

brandadvantage.com

482 ms

www.brandadvantage.com

www.brandadvantage.com

1238 ms

css.min.20180313034930.css

css.min.20180313034930.css

233 ms

css.min.20200612114648.css

css.min.20200612114648.css

454 ms

js.min.20180313034832.js

js.min.20180313034832.js

1315 ms

js.min.20180313034930.js

js.min.20180313034930.js

786 ms

js.min.20180313034830.js

js.min.20180313034830.js

790 ms

font-awesome.min.css

font-awesome.min.css

800 ms

horizontal-slim-10_7.css

horizontal-slim-10_7.css

38 ms

jquery.easing.min.js

jquery.easing.min.js

792 ms

waypoints.min.js

waypoints.min.js

793 ms

analytics.js

analytics.js

55 ms

fbevents.js

fbevents.js

55 ms

logo.jpg

logo.jpg

237 ms

banner-4.jpg

banner-4.jpg

1200 ms

banner-5.jpg

banner-5.jpg

1201 ms

banner-2.jpg

banner-2.jpg

1200 ms

banner-3.jpg

banner-3.jpg

1601 ms

banner-1.jpg

banner-1.jpg

1049 ms

39ede25d-544d-4537-8668-3e9af68a26ec.woff

39ede25d-544d-4537-8668-3e9af68a26ec.woff

403 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

608 ms

icomoon.woff

icomoon.woff

811 ms

60be5c39-863e-40cb-9434-6ebafb62ab2b.woff

60be5c39-863e-40cb-9434-6ebafb62ab2b.woff

1022 ms

collect

collect

23 ms

514594112084477

514594112084477

68 ms

collect

collect

42 ms

12 ms

3 ms

4c6503c9-859b-4d3b-a1d5-2d42e1222415.ttf

4c6503c9-859b-4d3b-a1d5-2d42e1222415.ttf

207 ms

36c182c6-ef98-4021-9b0d-d63122c2bbf5.svg

36c182c6-ef98-4021-9b0d-d63122c2bbf5.svg

205 ms

SEO Factors

brandadvantage.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandadvantage.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandadvantage.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

brandadvantage.com

Open Graph data is detected on the main page of Brand Advantage. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: