Tools & Wizards About Us
brandformation.co.za screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

brandformation.co.za

Freelance Copywriter, Cape Town | Copywriting That Converts

Page Load Speed

12 sec in total

First Response

1.7 sec

Resources Loaded

9.9 sec

Page Rendered

388 ms

brandformation.co.za screenshot

About Website

Welcome to brandformation.co.za homepage info - get ready to check Brandformation best content right away, or after learning these important things about brandformation.co.za

This Cape Town copywriter will work to understand your business and your customers' needs. The result? Thoughtful copywriting that touches a chord - and sells!

Visit brandformation.co.za

Key Findings

We analyzed Brandformation.co.za page load time and found that the first response time was 1.7 sec and then it took 10.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

brandformation.co.za performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.9 s

4/100

10%

LCP (Largest Contentful Paint)

Value6.3 s

10/100

25%

SI (Speed Index)

Value10.3 s

8/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.3 s

61/100

10%

Network Requests Diagram

www.brandformation.co.za

1665 ms

wp-emoji-release.min.js

626 ms

stylesheet.css

1158 ms

system-message.css

606 ms

style.css

1668 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 74% of them (31 requests) were addressed to the original Brandformation.co.za, 7% (3 requests) were made to Tracker.leadsius.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Brandformation.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 472.4 kB (44%)

Content Size

1.1 MB

After Optimization

603.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandformation.co.za main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 496.9 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 13.6 kB

  • Original 19.2 kB
  • After minification 17.9 kB
  • After compression 5.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.6 kB or 71% of the original size.

Image Optimization

-9%

Potential reduce by 45.4 kB

  • Original 496.9 kB
  • After minification 451.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandformation images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 323.4 kB

  • Original 454.1 kB
  • After minification 443.6 kB
  • After compression 130.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 323.4 kB or 71% of the original size.

CSS Optimization

-85%

Potential reduce by 89.9 kB

  • Original 106.0 kB
  • After minification 85.4 kB
  • After compression 16.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandformation.co.za needs all CSS files to be minified and compressed as it can save up to 89.9 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (48%)

Requests Now

40

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandformation. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.brandformation.co.za

www.brandformation.co.za

1665 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

626 ms

stylesheet.css

stylesheet.css

1158 ms

system-message.css

system-message.css

606 ms

style.css

style.css

1668 ms

styles.css

styles.css

658 ms

form_style.css

form_style.css

614 ms

jquery.js

jquery.js

1785 ms

jquery-migrate.min.js

jquery-migrate.min.js

927 ms

jquery.Tooltip.js

jquery.Tooltip.js

924 ms

jquery.validate.min.js

jquery.validate.min.js

1225 ms

general.js

general.js

1237 ms

jquery.validate.min.js

jquery.validate.min.js

53 ms

custom.css

custom.css

1240 ms

css

css

23 ms

jquery.form.min.js

jquery.form.min.js

1231 ms

scripts.js

scripts.js

1272 ms

comment-reply.min.js

comment-reply.min.js

1313 ms

waves.png

waves.png

327 ms

arrows-menu.png

arrows-menu.png

1151 ms

menu-dot.png

menu-dot.png

334 ms

logo2.png

logo2.png

1718 ms

wine-_print_ad_copywriting-205x140.jpg

wine-_print_ad_copywriting-205x140.jpg

357 ms

Screenshot-2015-05-06-13.07.05-205x140.png

Screenshot-2015-05-06-13.07.05-205x140.png

1451 ms

explainer-vids1-e1429881882411-205x140.jpg

explainer-vids1-e1429881882411-205x140.jpg

1155 ms

rocketfuelSITE-e1429881900992-205x140.jpg

rocketfuelSITE-e1429881900992-205x140.jpg

1178 ms

technical_copywriting-205x140.png

technical_copywriting-205x140.png

921 ms

retail_Benmore_billboardRR-205x140.png

retail_Benmore_billboardRR-205x140.png

1496 ms

trade_ad_supply_chain2-205x140.png

trade_ad_supply_chain2-205x140.png

1704 ms

copywriting-example-in-tourism-brochure-205x140.png

copywriting-example-in-tourism-brochure-205x140.png

1985 ms

trade-ad-copywriting_JF_Hillebrand-205x140.png

trade-ad-copywriting_JF_Hillebrand-205x140.png

2027 ms

Screenshot-2014-03-20-09.28.34-e1429882161776-205x140.png

Screenshot-2014-03-20-09.28.34-e1429882161776-205x140.png

2017 ms

hotjar-33073.js

hotjar-33073.js

140 ms

social.png

social.png

2037 ms

sr63xTucDSbOV6kDLSAZiA.ttf

sr63xTucDSbOV6kDLSAZiA.ttf

12 ms

analytics.js

analytics.js

9 ms

tracker.js

tracker.js

237 ms

collect

collect

13 ms

modules-043c1e6abe660c48857202e419ff9d8a.js

modules-043c1e6abe660c48857202e419ff9d8a.js

38 ms

240 ms

visit-data

visit-data

222 ms

316 ms

Accessibility Review

brandformation.co.za accessibility score

91

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

Low

No form fields have multiple labels

High

Form elements do not have associated labels

Best Practices

brandformation.co.za best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brandformation.co.za SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandformation.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandformation.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandformation.co.za

Open Graph data is detected on the main page of Brandformation. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: