Tools & Wizards About Us
brandgenes.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

brandgenes.com

BrandGenes | Authentic Brand Storytelling

Page Load Speed

884 ms in total

First Response

11 ms

Resources Loaded

738 ms

Page Rendered

135 ms

brandgenes.com screenshot

About Website

Click here to check amazing Brand Genes content. Otherwise, check out these important facts you probably never knew about brandgenes.com

We'll let our work do the talking. See projects with Adidas, Unicef, Wells Fargo, Chanel, and more at brandgenes.com.

Visit brandgenes.com

Key Findings

We analyzed Brandgenes.com page load time and found that the first response time was 11 ms and then it took 873 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

brandgenes.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value15.7 s

0/100

25%

SI (Speed Index)

Value19.4 s

0/100

10%

TBT (Total Blocking Time)

Value5,110 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value27.3 s

0/100

10%

Network Requests Diagram

brandgenes.com

11 ms

brandgenes.com

37 ms

js

94 ms

219 ms

css

62 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 54% of them (15 requests) were addressed to the original Brandgenes.com, 7% (2 requests) were made to Googletagmanager.com and 7% (2 requests) were made to Fonts-api.wp.com. The less responsive or slowest element that took the longest time to load (359 ms) belongs to the original domain Brandgenes.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 408.5 kB (47%)

Content Size

868.4 kB

After Optimization

459.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandgenes.com main page is 868.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. HTML takes 449.2 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 400.7 kB

  • Original 449.2 kB
  • After minification 443.7 kB
  • After compression 48.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 400.7 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 11.9 kB
  • After minification 11.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Genes images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.7 kB

  • Original 394.7 kB
  • After minification 394.7 kB
  • After compression 390.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 3.1 kB

  • Original 12.6 kB
  • After minification 12.6 kB
  • After compression 9.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandgenes.com needs all CSS files to be minified and compressed as it can save up to 3.1 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 20 (83%)

Requests Now

24

After Optimization

4

  • Images
  • JavaScript
  • CSS

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Genes. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandgenes.com

brandgenes.com

11 ms

brandgenes.com

brandgenes.com

37 ms

js

js

94 ms

219 ms

css

css

62 ms

frontend-gtag.min.js

frontend-gtag.min.js

151 ms

jquery.min.js

jquery.min.js

95 ms

95 ms

js

js

66 ms

tag.js

tag.js

178 ms

bilmur.min.js

bilmur.min.js

37 ms

css

css

53 ms

rs6.css

rs6.css

98 ms

css

css

56 ms

91 ms

rbtools.min.js

rbtools.min.js

358 ms

rs6.min.js

rs6.min.js

359 ms

extras.min.js

extras.min.js

166 ms

main.min.js

main.min.js

182 ms

357 ms

e-202445.js

e-202445.js

36 ms

js_composer_front.min.js

js_composer_front.min.js

357 ms

fbevents.js

fbevents.js

123 ms

brandgenes-logo.png

brandgenes-logo.png

119 ms

dummy.png

dummy.png

113 ms

1Pttg8PcRfSblAvGvTovaqE.ttf

1Pttg8PcRfSblAvGvTovaqE.ttf

177 ms

HI_OiY8KO6hCsQSoAPmtMYebvpU.ttf

HI_OiY8KO6hCsQSoAPmtMYebvpU.ttf

170 ms

1fjofljvv

1fjofljvv

308 ms

Accessibility Review

brandgenes.com accessibility score

84

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandgenes.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

brandgenes.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandgenes.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandgenes.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandgenes.com

Open Graph data is detected on the main page of Brand Genes. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: