Tools & Wizards About Us
brandnorth.com screenshot

Report Summary

  • 74

    Performance

    Renders faster than
    83% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

brandnorth.com

Homepage - Brand North

Page Load Speed

2.6 sec in total

First Response

192 ms

Resources Loaded

1.5 sec

Page Rendered

895 ms

brandnorth.com screenshot

About Website

Visit brandnorth.com now to see the best up-to-date Brand North content and also check out these interesting facts you probably never knew about brandnorth.com

Visit brandnorth.com

Key Findings

We analyzed Brandnorth.com page load time and found that the first response time was 192 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

brandnorth.com performance score

74

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

26/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

39/100

25%

SI (Speed Index)

Value3.8 s

83/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.051

99/100

15%

TTI (Time to Interactive)

Value3.9 s

88/100

10%

Network Requests Diagram

brandnorth.com

192 ms

brandnorth.com

158 ms

automatic.css

102 ms

automatic-gutenberg.css

119 ms

automatic-gutenberg-color-palette.css

114 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 90% of them (56 requests) were addressed to the original Brandnorth.com, 6% (4 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (664 ms) belongs to the original domain Brandnorth.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 94.9 kB (14%)

Content Size

663.6 kB

After Optimization

568.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandnorth.com main page is 663.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 427.4 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 94.2 kB

  • Original 118.0 kB
  • After minification 116.2 kB
  • After compression 23.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 94.2 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 427.4 kB
  • After minification 427.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand North images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 7.4 kB
  • After minification 7.4 kB
  • After compression 7.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 632 B

  • Original 110.8 kB
  • After minification 110.6 kB
  • After compression 110.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandnorth.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (47%)

Requests Now

53

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand North. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandnorth.com

brandnorth.com

192 ms

brandnorth.com

brandnorth.com

158 ms

automatic.css

automatic.css

102 ms

automatic-gutenberg.css

automatic-gutenberg.css

119 ms

automatic-gutenberg-color-palette.css

automatic-gutenberg-color-palette.css

114 ms

frontend-light.min.css

frontend-light.min.css

154 ms

style.css

style.css

177 ms

color-palettes.min.css

color-palettes.min.css

117 ms

global-custom-css.min.css

global-custom-css.min.css

252 ms

theme-style-bnss_theme_styles.min.css

theme-style-bnss_theme_styles.min.css

205 ms

post-187.min.css

post-187.min.css

232 ms

post-10.min.css

post-10.min.css

217 ms

post-34.min.css

post-34.min.css

262 ms

font-awesome-6-brands.min.css

font-awesome-6-brands.min.css

288 ms

font-awesome-6.min.css

font-awesome-6.min.css

314 ms

ionicons.min.css

ionicons.min.css

363 ms

lottie.css

lottie.css

346 ms

automatic-bricks.css

automatic-bricks.css

289 ms

frontend.css

frontend.css

364 ms

custom.css

custom.css

396 ms

slick.css

slick.css

385 ms

slick-theme.min.css

slick-theme.min.css

404 ms

27.css

27.css

444 ms

141.css

141.css

457 ms

159.css

159.css

455 ms

email-decode.min.js

email-decode.min.js

400 ms

basic.min.css

basic.min.css

573 ms

theme.min.css

theme.min.css

578 ms

lazyload.min.js

lazyload.min.js

572 ms

wpr-beacon.min.js

wpr-beacon.min.js

664 ms

css2

css2

31 ms

brand-north-logo-dark.svg

brand-north-logo-dark.svg

138 ms

Heres-How-We-Can-Help.png

Heres-How-We-Can-Help.png

233 ms

faq.jpg

faq.jpg

163 ms

ezgif-1-1024x263.png

ezgif-1-1024x263.png

162 ms

fa-brands-400.ttf

fa-brands-400.ttf

262 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

110 ms

KFOlCnqEu92Fr1MmEU9vAw.ttf

KFOlCnqEu92Fr1MmEU9vAw.ttf

144 ms

KFOlCnqEu92Fr1MmSU5vAw.ttf

KFOlCnqEu92Fr1MmSU5vAw.ttf

161 ms

KFOlCnqEu92Fr1MmWUlvAw.ttf

KFOlCnqEu92Fr1MmWUlvAw.ttf

162 ms

ionicons.woff

ionicons.woff

220 ms

fa-solid-900.ttf

fa-solid-900.ttf

228 ms

About-us.jpg

About-us.jpg

105 ms

icon-1-1.png

icon-1-1.png

189 ms

SEO.png

SEO.png

111 ms

crm.png

crm.png

195 ms

Google-Maps.png

Google-Maps.png

212 ms

Pr.png

Pr.png

249 ms

Facebook.png

Facebook.png

270 ms

media-paid_updated.gif

media-paid_updated.gif

282 ms

Increased-Traffic-icon-1-1.png

Increased-Traffic-icon-1-1.png

286 ms

Brand-Positioning-icon-2-1.png

Brand-Positioning-icon-2-1.png

335 ms

Increase-Conversions-icon-1-1.png

Increase-Conversions-icon-1-1.png

294 ms

cropped-cropped-Brand-North-NewColor-1.png

cropped-cropped-Brand-North-NewColor-1.png

324 ms

Review-star.png

Review-star.png

358 ms

salesforce.png

salesforce.png

449 ms

Call-rail-04.png

Call-rail-04.png

379 ms

Calltrackingmetrics-08.jpg

Calltrackingmetrics-08.jpg

387 ms

Sunwave-04.jpg

Sunwave-04.jpg

414 ms

Kipu-02.png

Kipu-02.png

432 ms

Hubspot-03.jpg

Hubspot-03.jpg

448 ms

dazos.jpg

dazos.jpg

482 ms

Accessibility Review

brandnorth.com accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

brandnorth.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brandnorth.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandnorth.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandnorth.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandnorth.com

Open Graph description is not detected on the main page of Brand North. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: