Tools & Wizards About Us
brandshapers.ie screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

brandshapers.ie

Brandshapers - Ireland's consumer brand building experts

Page Load Speed

7.1 sec in total

First Response

198 ms

Resources Loaded

6 sec

Page Rendered

919 ms

brandshapers.ie screenshot

About Website

Click here to check amazing Brandshapers content. Otherwise, check out these important facts you probably never knew about brandshapers.ie

Recognised as one of Ireland’s fastest growing provider of sales, marketing and distribution services across the Republic of Ireland and Northern Ireland.

Visit brandshapers.ie

Key Findings

We analyzed Brandshapers.ie page load time and found that the first response time was 198 ms and then it took 6.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

brandshapers.ie performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

42/100

25%

SI (Speed Index)

Value7.4 s

27/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.613

10/100

15%

TTI (Time to Interactive)

Value5.6 s

70/100

10%

Network Requests Diagram

brandshapers.ie

198 ms

www.brandshapers.ie

187 ms

www.brandshapers.ie

4318 ms

brandshapers-logo-sq-pink-1.png

125 ms

css

33 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 80% of them (39 requests) were addressed to the original Brandshapers.ie, 12% (6 requests) were made to Fonts.gstatic.com and 4% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (4.3 sec) belongs to the original domain Brandshapers.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 239.2 kB (2%)

Content Size

10.8 MB

After Optimization

10.6 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Brandshapers.ie main page is 10.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 10.5 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 239.2 kB

  • Original 285.7 kB
  • After minification 280.1 kB
  • After compression 46.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 239.2 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 10.5 MB
  • After minification 10.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brandshapers images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 5 B

  • Original 3.1 kB
  • After minification 3.1 kB
  • After compression 3.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

39

After Optimization

39

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brandshapers. According to our analytics all requests are already optimized.

Network Requests Diagram

brandshapers.ie

brandshapers.ie

198 ms

www.brandshapers.ie

www.brandshapers.ie

187 ms

www.brandshapers.ie

www.brandshapers.ie

4318 ms

brandshapers-logo-sq-pink-1.png

brandshapers-logo-sq-pink-1.png

125 ms

css

css

33 ms

css2

css2

19 ms

transparent.png

transparent.png

17 ms

sddefault.jpg

sddefault.jpg

279 ms

lazyload.min.js

lazyload.min.js

23 ms

brandshapers-crisps.png

brandshapers-crisps.png

108 ms

unmute-icon-png-200x200-1.png

unmute-icon-png-200x200-1.png

134 ms

mute-icon-png-200x200-1.png

mute-icon-png-200x200-1.png

102 ms

sales-solutions-white.png

sales-solutions-white.png

173 ms

logistics-white.png

logistics-white.png

113 ms

09_Blogger-Campaigns-2.png

09_Blogger-Campaigns-2.png

183 ms

growth-management-white.png

growth-management-white.png

244 ms

business-support-white.png

business-support-white.png

227 ms

coverage-ireland.png

coverage-ireland.png

245 ms

10_GROCERY.png

10_GROCERY.png

242 ms

11_PHARMACY.png

11_PHARMACY.png

265 ms

12_CONVENIENCE.png

12_CONVENIENCE.png

328 ms

13_WHOLESALE.png

13_WHOLESALE.png

323 ms

food-drink.jpg

food-drink.jpg

254 ms

baby.jpg

baby.jpg

254 ms

health-wellness.jpg

health-wellness.jpg

258 ms

health-beauty.jpg

health-beauty.jpg

282 ms

nonfood.jpg

nonfood.jpg

295 ms

ceuta-group-infographic.jpg

ceuta-group-infographic.jpg

301 ms

shampoo-v2.jpg

shampoo-v2.jpg

293 ms

Hompage-Block.png

Hompage-Block.png

414 ms

ellas-kitchen-1.png

ellas-kitchen-1.png

418 ms

Kendamil-Image.png

Kendamil-Image.png

406 ms

BFree.jpg

BFree.jpg

354 ms

MP-Image.png

MP-Image.png

486 ms

Bulldog.jpg

Bulldog.jpg

347 ms

Blistex-Image.png

Blistex-Image.png

729 ms

RT-1.png

RT-1.png

479 ms

CurlyCo-Product.png

CurlyCo-Product.png

516 ms

MyVitamins-Image-1.png

MyVitamins-Image-1.png

583 ms

ET-1.png

ET-1.png

1244 ms

soulfresh-2.jpg

soulfresh-2.jpg

527 ms

brand-shaper-logo-footer.png

brand-shaper-logo-footer.png

614 ms

d

d

37 ms

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_Xmz-HUzqDCFdgfMsYiV_F7wfS-Bs_chQF5e.ttf

20 ms

_Xmz-HUzqDCFdgfMsYiV_F7wfS-Bs_d_QF5e.ttf

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36 ms

_Xmz-HUzqDCFdgfMsYiV_F7wfS-Bs_dNQF5e.ttf

_Xmz-HUzqDCFdgfMsYiV_F7wfS-Bs_dNQF5e.ttf

53 ms

_Xmz-HUzqDCFdgfMsYiV_F7wfS-Bs_ehR15e.ttf

_Xmz-HUzqDCFdgfMsYiV_F7wfS-Bs_ehR15e.ttf

58 ms

_Xmz-HUzqDCFdgfMsYiV_F7wfS-Bs_eYR15e.ttf

_Xmz-HUzqDCFdgfMsYiV_F7wfS-Bs_eYR15e.ttf

68 ms

JTUSjIg69CK48gW7PXoo9Wlhzg.ttf

JTUSjIg69CK48gW7PXoo9Wlhzg.ttf

68 ms

Accessibility Review

brandshapers.ie accessibility score

69

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

brandshapers.ie best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

brandshapers.ie SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandshapers.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandshapers.ie main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandshapers.ie

Open Graph data is detected on the main page of Brandshapers. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: