Tools & Wizards About Us
brandtales.com.au screenshot

Report Summary

  • 85

    Performance

    Renders faster than
    89% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 82% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

brandtales.com.au

Brand tales, showing you the best Australian brands out there!

Page Load Speed

2.5 sec in total

First Response

650 ms

Resources Loaded

1.7 sec

Page Rendered

121 ms

brandtales.com.au screenshot

About Website

Visit brandtales.com.au now to see the best up-to-date Brand Tales content and also check out these interesting facts you probably never knew about brandtales.com.au

Brand tales is the place where the best brands are sought out for you. We are a site dedicated to marketing the best brands, with the most ethical businesses and who will give the best value for money...

Visit brandtales.com.au

Key Findings

We analyzed Brandtales.com.au page load time and found that the first response time was 650 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

brandtales.com.au performance score

85

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value0.6 s

100/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

94/100

25%

SI (Speed Index)

Value2.3 s

98/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.551

13/100

15%

TTI (Time to Interactive)

Value0.6 s

100/100

10%

Network Requests Diagram

brandtales.com.au

650 ms

Skier.jpg

1045 ms

Girls.jpg

1051 ms

Twins.jpg

1091 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that all of those requests were addressed to Brandtales.com.au and no external sources were called. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Brandtales.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 12.1 kB (3%)

Content Size

420.6 kB

After Optimization

408.5 kB

  • HTML
  • Images

In fact, the total size of Brandtales.com.au main page is 420.6 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. Images take 416.7 kB which makes up the majority of the site volume.

HTML Optimization

-62%

Potential reduce by 2.4 kB

  • Original 3.8 kB
  • After minification 3.8 kB
  • After compression 1.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.4 kB or 62% of the original size.

Image Optimization

-2%

Potential reduce by 9.7 kB

  • Original 416.7 kB
  • After minification 407.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Tales images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

3

After Optimization

3

  • Images

The browser has sent 3 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Tales. According to our analytics all requests are already optimized.

Network Requests Diagram

brandtales.com.au

brandtales.com.au

650 ms

Skier.jpg

Skier.jpg

1045 ms

Girls.jpg

Girls.jpg

1051 ms

Twins.jpg

Twins.jpg

1091 ms

Accessibility Review

brandtales.com.au accessibility score

93

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

brandtales.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

brandtales.com.au SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandtales.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandtales.com.au main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

brandtales.com.au

Open Graph description is not detected on the main page of Brand Tales. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: