Tools & Wizards About Us
brandzero.in screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

brandzero.in

Brand Zero – Brand Zero is a Social Enterprise that crafts eco friendly products with the help of local artisans across India.

Page Load Speed

23.6 sec in total

First Response

570 ms

Resources Loaded

21.5 sec

Page Rendered

1.5 sec

brandzero.in screenshot

About Website

Visit brandzero.in now to see the best up-to-date Brand Zero content and also check out these interesting facts you probably never knew about brandzero.in

Visit brandzero.in

Key Findings

We analyzed Brandzero.in page load time and found that the first response time was 570 ms and then it took 23 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

brandzero.in performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value17.5 s

0/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value2,890 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.096

91/100

15%

TTI (Time to Interactive)

Value20.8 s

2/100

10%

Network Requests Diagram

brandzero.in

570 ms

brandzero.in

148 ms

styles.css

824 ms

tutor-icon.min.css

65 ms

tutor.min.css

1119 ms

Our browser made a total of 134 requests to load all elements on the main page. We found that 93% of them (125 requests) were addressed to the original Brandzero.in, 1% (2 requests) were made to Stats.wp.com and 1% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (7.7 sec) belongs to the original domain Brandzero.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 257.4 kB (8%)

Content Size

3.3 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandzero.in main page is 3.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 232.2 kB

  • Original 280.3 kB
  • After minification 273.3 kB
  • After compression 48.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 232.2 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 16.1 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Zero images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 8.8 kB

  • Original 777.3 kB
  • After minification 777.3 kB
  • After compression 768.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 356 B

  • Original 102.8 kB
  • After minification 102.6 kB
  • After compression 102.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandzero.in has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 67 (60%)

Requests Now

112

After Optimization

45

  • Images
  • JavaScript
  • CSS

The browser has sent 112 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Zero. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 51 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandzero.in

brandzero.in

570 ms

brandzero.in

brandzero.in

148 ms

styles.css

styles.css

824 ms

tutor-icon.min.css

tutor-icon.min.css

65 ms

tutor.min.css

tutor.min.css

1119 ms

tutor-front.min.css

tutor-front.min.css

81 ms

woo-gst.css

woo-gst.css

845 ms

flatsome.css

flatsome.css

1128 ms

flatsome-shop.css

flatsome-shop.css

102 ms

style.css

style.css

101 ms

jquery.min.js

jquery.min.js

1188 ms

jquery-migrate.min.js

jquery-migrate.min.js

126 ms

custom-front.js

custom-front.js

146 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

950 ms

add-to-cart.min.js

add-to-cart.min.js

843 ms

js.cookie.min.js

js.cookie.min.js

1632 ms

woocommerce.min.js

woocommerce.min.js

1691 ms

s-202448.js

s-202448.js

17 ms

js

js

62 ms

js

js

74 ms

wc-blocks.css

wc-blocks.css

947 ms

index.js

index.js

1730 ms

index.js

index.js

1976 ms

hooks.min.js

hooks.min.js

1124 ms

i18n.min.js

i18n.min.js

1978 ms

tutor.min.js

tutor.min.js

2488 ms

quicktags.min.js

quicktags.min.js

2397 ms

core.min.js

core.min.js

2439 ms

mouse.min.js

mouse.min.js

1750 ms

sortable.min.js

sortable.min.js

2555 ms

jquery.ui.touch-punch.js

jquery.ui.touch-punch.js

2757 ms

SocialShare.min.js

SocialShare.min.js

1997 ms

tutor-front.min.js

tutor-front.min.js

2024 ms

datepicker.min.js

datepicker.min.js

2809 ms

site_main.js

site_main.js

3204 ms

awdr-dynamic-price.js

awdr-dynamic-price.js

3252 ms

mailchimp-woocommerce-public.min.js

mailchimp-woocommerce-public.min.js

3266 ms

flatsome-live-search.js

flatsome-live-search.js

3352 ms

sourcebuster.min.js

sourcebuster.min.js

3565 ms

order-attribution.min.js

order-attribution.min.js

3587 ms

api.js

api.js

33 ms

e-202448.js

e-202448.js

2 ms

wp-polyfill.min.js

wp-polyfill.min.js

3989 ms

index.js

index.js

4015 ms

hoverIntent.min.js

hoverIntent.min.js

3229 ms

flatsome.js

flatsome.js

4006 ms

infinite-scroll.pkgd.min.js

infinite-scroll.pkgd.min.js

4062 ms

flatsome-infinite-scroll.js

flatsome-infinite-scroll.js

4263 ms

woocommerce.js

woocommerce.js

4251 ms

tvc-ee-google-analytics.js

tvc-ee-google-analytics.js

4007 ms

underscore.min.js

underscore.min.js

4011 ms

wp-util.min.js

wp-util.min.js

4073 ms

add-to-cart-variation.min.js

add-to-cart-variation.min.js

4038 ms

zxcvbn-async.min.js

zxcvbn-async.min.js

3439 ms

password-strength-meter.min.js

password-strength-meter.min.js

4083 ms

password-strength-meter.min.js

password-strength-meter.min.js

4062 ms

mailchimp-woocommerce-checkout-gdpr.min.js

mailchimp-woocommerce-checkout-gdpr.min.js

4461 ms

hotjar-2392558.js

hotjar-2392558.js

329 ms

fbevents.js

fbevents.js

257 ms

12552f176775495545df17259.js

12552f176775495545df17259.js

223 ms

Brand_Zero_logo.svg

Brand_Zero_logo.svg

4232 ms

embed.js

embed.js

19 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXx-p7K4GLs.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXx-p7K4GLs.woff

4333 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw3aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw3aXx-p7K4GLvztg.woff

4410 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw2aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw2aXx-p7K4GLvztg.woff

4247 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw9aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw9aXx-p7K4GLvztg.woff

4249 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw0aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw0aXx-p7K4GLvztg.woff

4406 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXx-p7K4GLs.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXx-p7K4GLs.woff

4687 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw3aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw3aXx-p7K4GLvztg.woff

5001 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw2aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw2aXx-p7K4GLvztg.woff

4748 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw9aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw9aXx-p7K4GLvztg.woff

4398 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw0aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw0aXx-p7K4GLvztg.woff

4442 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXx-p7K4GLs.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXx-p7K4GLs.woff

4941 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w3aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w3aXx-p7K4GLvztg.woff

5189 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w2aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w2aXx-p7K4GLvztg.woff

4789 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w9aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w9aXx-p7K4GLvztg.woff

4767 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w0aXx-p7K4GLvztg.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w0aXx-p7K4GLvztg.woff

4495 ms

fl-icons.ttf

fl-icons.ttf

4532 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDXbtXK-F2qO0g.woff

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDXbtXK-F2qO0g.woff

5262 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDZbtXK-F2qO0isEw.woff

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDZbtXK-F2qO0isEw.woff

5058 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDYbtXK-F2qO0isEw.woff

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDYbtXK-F2qO0isEw.woff

5023 ms

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDTbtXK-F2qO0isEw.woff

nuFvD-vYSZviVYUb_rj3ij__anPXJzDwcbmjWBN2PKeiunDTbtXK-F2qO0isEw.woff

4925 ms

Brand_zero_white.svg

Brand_zero_white.svg

4974 ms

Option-No-Raw-scaled-e1606988467181.jpg

Option-No-Raw-scaled-e1606988467181.jpg

5664 ms

1-7.jpg

1-7.jpg

6197 ms

IMG_7489-scaled-e1606931979313.jpg

IMG_7489-scaled-e1606931979313.jpg

6294 ms

homepage-bg-01.png

homepage-bg-01.png

6389 ms

homepage-bg-02.png

homepage-bg-02.png

6399 ms

homepage-bg-03.png

homepage-bg-03.png

6186 ms

homepage-bg-04.png

homepage-bg-04.png

6509 ms

20220924_094124-scaled-e1664532876521-247x247.jpg

20220924_094124-scaled-e1664532876521-247x247.jpg

6531 ms

Delhi-Candle-247x247.jpg

Delhi-Candle-247x247.jpg

6342 ms

20220928_170856-scaled-e1664533548874-247x247.jpg

20220928_170856-scaled-e1664533548874-247x247.jpg

6735 ms

20220928_171204-247x247.jpg

20220928_171204-247x247.jpg

6883 ms

Screenshot-2022-12-08-at-10.23.26-AM-e1670484838499-247x247.jpg

Screenshot-2022-12-08-at-10.23.26-AM-e1670484838499-247x247.jpg

6396 ms

Screenshot-2022-12-08-at-10.24.3-247x247.jpg

Screenshot-2022-12-08-at-10.24.3-247x247.jpg

6508 ms

20220924_090018-scaled-e1664535150843-247x247.jpg

20220924_090018-scaled-e1664535150843-247x247.jpg

6312 ms

20220924_094306-247x247.jpg

20220924_094306-247x247.jpg

6457 ms

20220928_173439-247x247.jpg

20220928_173439-247x247.jpg

6437 ms

20220924_092818-247x247.jpg

20220924_092818-247x247.jpg

6961 ms

toothbrush-S-banner-247x247.png

toothbrush-S-banner-247x247.png

6743 ms

properties-2-247x247.png

properties-2-247x247.png

6828 ms

IMG_7783-1-scaled.jpg

IMG_7783-1-scaled.jpg

7514 ms

Coconut-Salad-Fruit-Bowl-Set-of-4-Cocotori-247x247.png

Coconut-Salad-Fruit-Bowl-Set-of-4-Cocotori-247x247.png

6835 ms

Dessert-Bowl-Set-scaled-e1606979840579-247x247.jpg

Dessert-Bowl-Set-scaled-e1606979840579-247x247.jpg

6651 ms

Copper-straight-banner-247x247.png

Copper-straight-banner-247x247.png

7012 ms

properties-1-247x247.png

properties-1-247x247.png

6837 ms

2-bent-steel-banner-247x247.png

2-bent-steel-banner-247x247.png

6992 ms

properties-3-1-247x247.png

properties-3-1-247x247.png

6792 ms

Copper-tongue-cleaner-banner-247x247.png

Copper-tongue-cleaner-banner-247x247.png

7000 ms

properties-247x247.png

properties-247x247.png

7197 ms

Bamboo-Dental-Kit-Toothbrush-and-Tongue-Cleaner-247x247.png

Bamboo-Dental-Kit-Toothbrush-and-Tongue-Cleaner-247x247.png

7180 ms

properties-247x247.png

properties-247x247.png

7215 ms

toothbrush-C-banner-247x247.png

toothbrush-C-banner-247x247.png

7269 ms

properties-1-247x247.png

properties-1-247x247.png

6934 ms

sustainables-color.svg

sustainables-color.svg

6962 ms

artisanmades-color.svg

artisanmades-color.svg

7058 ms

fairtrade-color.svg

fairtrade-color.svg

7139 ms

20220924_085048-scaled-e1664534293961-247x247.jpg

20220924_085048-scaled-e1664534293961-247x247.jpg

7724 ms

20220924_085455-247x247.jpg

20220924_085455-247x247.jpg

6740 ms

20220924_094502-scaled-e1664532460904-247x247.jpg

20220924_094502-scaled-e1664532460904-247x247.jpg

5863 ms

Frame-93-247x247.png

Frame-93-247x247.png

5792 ms

multipurpose-comb-banner-247x247.png

multipurpose-comb-banner-247x247.png

6116 ms

properties-4-247x247.png

properties-4-247x247.png

5973 ms

juice-cup-banner-247x247.png

juice-cup-banner-247x247.png

6393 ms

properties-2-247x247.png

properties-2-247x247.png

6068 ms

IMG_7305-scaled-247x247.jpg

IMG_7305-scaled-247x247.jpg

5937 ms

long-tail-comb-banner-247x247.png

long-tail-comb-banner-247x247.png

6133 ms

properties-2-1-247x247.png

properties-2-1-247x247.png

5763 ms

Salad-Bowl-Option-scaled-e1606980963237.jpg

Salad-Bowl-Option-scaled-e1606980963237.jpg

6885 ms

ritesh-singh-JW7J__Nfors-unsplash.jpg

ritesh-singh-JW7J__Nfors-unsplash.jpg

7209 ms

Zero_people.jpg

Zero_people.jpg

6836 ms

yellow-frame-322x800.jpg

yellow-frame-322x800.jpg

5987 ms

zxcvbn.min.js

zxcvbn.min.js

1819 ms

Accessibility Review

brandzero.in accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

brandzero.in best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

brandzero.in SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandzero.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandzero.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandzero.in

Open Graph description is not detected on the main page of Brand Zero. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: