Report Summary

  • 2

    Performance

    Renders faster than
    19% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 50% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 88

    SEO

    Google-friendlier than
    66% of websites

brandzone.com.tr

BrandZone: E-Commerce & Retail Analytics Platform

Page Load Speed

4 sec in total

First Response

405 ms

Resources Loaded

3.4 sec

Page Rendered

243 ms

brandzone.com.tr screenshot

About Website

Welcome to brandzone.com.tr homepage info - get ready to check Brand Zone best content for Turkey right away, or after learning these important things about brandzone.com.tr

BrandZone prepares competition, flyer, advertisement, online price, banner, promotion, campaign, discount monitoring and analysis services to technology and FMCG companies.

Visit brandzone.com.tr

Key Findings

We analyzed Brandzone.com.tr page load time and found that the first response time was 405 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

brandzone.com.tr performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.5 s

6/100

10%

LCP (Largest Contentful Paint)

Value15.0 s

0/100

25%

SI (Speed Index)

Value13.6 s

2/100

10%

TBT (Total Blocking Time)

Value6,040 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.655

8/100

15%

TTI (Time to Interactive)

Value20.3 s

2/100

10%

Network Requests Diagram

brandzone.com.tr

405 ms

brandzone.com.tr

755 ms

gtm.js

104 ms

myfonts.css

256 ms

bootstrap.min.css

680 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 81% of them (55 requests) were addressed to the original Brandzone.com.tr, 4% (3 requests) were made to Google-analytics.com and 3% (2 requests) were made to Mc.yandex.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Brandzone.com.tr.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (57%)

Content Size

1.9 MB

After Optimization

828.5 kB

In fact, the total size of Brandzone.com.tr main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 780.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 31.6 kB

  • Original 37.5 kB
  • After minification 24.9 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.6 kB, which is 34% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.6 kB or 84% of the original size.

Image Optimization

-37%

Potential reduce by 263.5 kB

  • Original 711.3 kB
  • After minification 447.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Brand Zone needs image optimization as it can save up to 263.5 kB or 37% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-59%

Potential reduce by 460.2 kB

  • Original 780.3 kB
  • After minification 777.3 kB
  • After compression 320.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 460.2 kB or 59% of the original size.

CSS Optimization

-87%

Potential reduce by 361.5 kB

  • Original 416.1 kB
  • After minification 344.2 kB
  • After compression 54.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandzone.com.tr needs all CSS files to be minified and compressed as it can save up to 361.5 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 46 (77%)

Requests Now

60

After Optimization

14

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Zone. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

brandzone.com.tr accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

brandzone.com.tr best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

brandzone.com.tr SEO score

88

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandzone.com.tr can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brandzone.com.tr main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Brand Zone. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: