Tools & Wizards About Us
brownies.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

brownies.com

Fairytale Brownies | Gourmet Brownie & Cookie Gift Basket Delivery

Page Load Speed

839 ms in total

First Response

14 ms

Resources Loaded

632 ms

Page Rendered

193 ms

brownies.com screenshot

About Website

Visit brownies.com now to see the best up-to-date Brownies content for United States and also check out these interesting facts you probably never knew about brownies.com

Handcrafted brownies, cookies & more baked with Belgian chocolate and all-natural ingredients. Stunning gift baskets for any occasion.

Visit brownies.com

Key Findings

We analyzed Brownies.com page load time and found that the first response time was 14 ms and then it took 825 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

brownies.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

75/100

10%

LCP (Largest Contentful Paint)

Value15.1 s

0/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value3,370 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.737

6/100

15%

TTI (Time to Interactive)

Value14.3 s

9/100

10%

Network Requests Diagram

brownies.com

14 ms

www.brownies.com

113 ms

mstore.js

74 ms

jquery.min.js

75 ms

styles.css

15 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 79% of them (74 requests) were addressed to the original Brownies.com, 3% (3 requests) were made to Google-analytics.com and 2% (2 requests) were made to Googleadservices.com. The less responsive or slowest element that took the longest time to load (367 ms) belongs to the original domain Brownies.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 625.9 kB (42%)

Content Size

1.5 MB

After Optimization

871.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brownies.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 678.8 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 51.9 kB

  • Original 62.1 kB
  • After minification 43.0 kB
  • After compression 10.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.1 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.9 kB or 84% of the original size.

Image Optimization

-5%

Potential reduce by 29.7 kB

  • Original 657.6 kB
  • After minification 628.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brownies images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 461.9 kB

  • Original 678.8 kB
  • After minification 647.3 kB
  • After compression 216.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 461.9 kB or 68% of the original size.

CSS Optimization

-83%

Potential reduce by 82.5 kB

  • Original 98.9 kB
  • After minification 73.8 kB
  • After compression 16.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brownies.com needs all CSS files to be minified and compressed as it can save up to 82.5 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (69%)

Requests Now

90

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brownies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brownies.com

brownies.com

14 ms

www.brownies.com

www.brownies.com

113 ms

mstore.js

mstore.js

74 ms

jquery.min.js

jquery.min.js

75 ms

styles.css

styles.css

15 ms

nav.js

nav.js

17 ms

popup.js

popup.js

16 ms

head.js

head.js

15 ms

76103294.js

76103294.js

137 ms

popover.css

popover.css

15 ms

popoverEffects.js

popoverEffects.js

25 ms

jquery-1.7.0.min.js

jquery-1.7.0.min.js

25 ms

bootstrap-dropdown.js

bootstrap-dropdown.js

24 ms

bootstrap-tabs.js

bootstrap-tabs.js

24 ms

superfish.js

superfish.js

23 ms

supersubs.js

supersubs.js

23 ms

sftouchscreen.js

sftouchscreen.js

25 ms

script.js

script.js

24 ms

jquery.ui.all.css

jquery.ui.all.css

23 ms

jquery-ui-1.8.22.custom.min.js

jquery-ui-1.8.22.custom.min.js

33 ms

jquery.ui.core.js

jquery.ui.core.js

24 ms

jquery.ui.widget.js

jquery.ui.widget.js

26 ms

jquery.ui.position.js

jquery.ui.position.js

25 ms

jquery.ui.autocomplete.js

jquery.ui.autocomplete.js

26 ms

nav.aspx

nav.aspx

29 ms

siteseal.js

siteseal.js

248 ms

tooltip.js

tooltip.js

25 ms

siteseal.js

siteseal.js

28 ms

autocomplete.aspx

autocomplete.aspx

28 ms

clear.gif

clear.gif

9 ms

brownie_bag.jpg

brownie_bag.jpg

8 ms

022916_02.jpg

022916_02.jpg

24 ms

022916_01.jpg

022916_01.jpg

115 ms

sell_spot_1.jpg

sell_spot_1.jpg

340 ms

sell_spot_2.jpg

sell_spot_2.jpg

367 ms

sell_spot_3.jpg

sell_spot_3.jpg

22 ms

order-custom-gifts.jpg

order-custom-gifts.jpg

24 ms

custom-logo-upload.jpg

custom-logo-upload.jpg

29 ms

spacer.gif

spacer.gif

29 ms

facebook-2015.gif

facebook-2015.gif

30 ms

twitter-2015.gif

twitter-2015.gif

37 ms

youtube-2015.gif

youtube-2015.gif

36 ms

pinterest-2015.gif

pinterest-2015.gif

36 ms

instagram-2015.gif

instagram-2015.gif

107 ms

googleplus-2015.gif

googleplus-2015.gif

107 ms

footer_kaboom.gif

footer_kaboom.gif

107 ms

footer_bullet.jpg

footer_bullet.jpg

108 ms

footer_bbb.gif

footer_bbb.gif

109 ms

footer_bizrate2015.gif

footer_bizrate2015.gif

108 ms

footer_bizrate.gif

footer_bizrate.gif

110 ms

paypal.gif

paypal.gif

110 ms

jquery.ui.base.css

jquery.ui.base.css

12 ms

jquery.ui.theme.css

jquery.ui.theme.css

16 ms

popover_bg.jpg

popover_bg.jpg

22 ms

jquery.ui.core.css

jquery.ui.core.css

8 ms

jquery.ui.accordion.css

jquery.ui.accordion.css

10 ms

jquery.ui.autocomplete.css

jquery.ui.autocomplete.css

9 ms

jquery.ui.button.css

jquery.ui.button.css

10 ms

jquery.ui.datepicker.css

jquery.ui.datepicker.css

13 ms

jquery.ui.dialog.css

jquery.ui.dialog.css

10 ms

jquery.ui.progressbar.css

jquery.ui.progressbar.css

11 ms

jquery.ui.resizable.css

jquery.ui.resizable.css

13 ms

jquery.ui.selectable.css

jquery.ui.selectable.css

13 ms

jquery.ui.slider.css

jquery.ui.slider.css

14 ms

jquery.ui.tabs.css

jquery.ui.tabs.css

15 ms

gtm.js

gtm.js

65 ms

repeating_header_pattern.jpg

repeating_header_pattern.jpg

8 ms

brownie_header.jpg

brownie_header.jpg

19 ms

dropshaddow_left.jpg

dropshaddow_left.jpg

10 ms

dropshaddow_corner_left.jpg

dropshaddow_corner_left.jpg

11 ms

dropshaddow_top.jpg

dropshaddow_top.jpg

11 ms

gradient_dark_brown.jpg

gradient_dark_brown.jpg

12 ms

gradient_gold_toffee.jpg

gradient_gold_toffee.jpg

12 ms

blank.html

blank.html

32 ms

basicqgreen.gif

basicqgreen.gif

32 ms

dropshaddow_right.jpg

dropshaddow_right.jpg

32 ms

dropshaddow_corner_right.jpg

dropshaddow_corner_right.jpg

33 ms

print.css

print.css

30 ms

ui-bg_flat_75_ffffff_40x100.png

ui-bg_flat_75_ffffff_40x100.png

31 ms

analytics.js

analytics.js

29 ms

conversion_async.js

conversion_async.js

13 ms

loader.js

loader.js

27 ms

fbevents.js

fbevents.js

88 ms

C13DE65FF39E7E.js

C13DE65FF39E7E.js

152 ms

bat.js

bat.js

15 ms

48 ms

ec.js

ec.js

17 ms

impl-1_22.js

impl-1_22.js

20 ms

collect

collect

26 ms

collect

collect

75 ms

62 ms

wcm

wcm

57 ms

29 ms

ga-audiences

ga-audiences

18 ms

Accessibility Review

brownies.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

brownies.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

brownies.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brownies.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Brownies.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

brownies.com

Open Graph description is not detected on the main page of Brownies. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: