Tools & Wizards About Us
buttercookies.co.nz screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

buttercookies.co.nz

New Zealand Butter Cookies & Shortbread Gifts | Lowrey Foods

Page Load Speed

5.6 sec in total

First Response

377 ms

Resources Loaded

4.3 sec

Page Rendered

923 ms

buttercookies.co.nz screenshot

About Website

Welcome to buttercookies.co.nz homepage info - get ready to check Butter Cookies best content right away, or after learning these important things about buttercookies.co.nz

Handcrafted in New Zealand with 42% cultured butter, Lowrey Butter Cookies & Shortbread come in elegant tins. Perfect for gifting, shipped worldwide.

Visit buttercookies.co.nz

Key Findings

We analyzed Buttercookies.co.nz page load time and found that the first response time was 377 ms and then it took 5.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

buttercookies.co.nz performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value17.7 s

0/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value1,870 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value35.6 s

0/100

10%

Network Requests Diagram

lowreyfoods.com

377 ms

font-settings.css

28 ms

theme.dev.css

87 ms

custom.css

71 ms

lazysizes.js

71 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Buttercookies.co.nz, 5% (4 requests) were made to Cdnjs.cloudflare.com and 2% (2 requests) were made to Cdn.shopify.com. The less responsive or slowest element that took the longest time to load (3.6 sec) relates to the external source Lowreyfoods.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 424.6 kB (2%)

Content Size

27.1 MB

After Optimization

26.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Buttercookies.co.nz main page is 27.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 26.5 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 228.6 kB

  • Original 293.7 kB
  • After minification 255.3 kB
  • After compression 65.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 38.3 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 228.6 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 195.4 kB

  • Original 26.5 MB
  • After minification 26.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Butter Cookies images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 323 B

  • Original 221.3 kB
  • After minification 221.3 kB
  • After compression 221.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 262 B

  • Original 66.2 kB
  • After minification 66.2 kB
  • After compression 65.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Buttercookies.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 44 (62%)

Requests Now

71

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Butter Cookies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

lowreyfoods.com

lowreyfoods.com

377 ms

font-settings.css

font-settings.css

28 ms

theme.dev.css

theme.dev.css

87 ms

custom.css

custom.css

71 ms

lazysizes.js

lazysizes.js

71 ms

vendor.js

vendor.js

71 ms

theme.js

theme.js

71 ms

main.min.js

main.min.js

285 ms

preloads.js

preloads.js

150 ms

load_feature-1060834584ef204397b1179782a1b090047ee4397cb627244ab89e03f65c4307.js

load_feature-1060834584ef204397b1179782a1b090047ee4397cb627244ab89e03f65c4307.js

208 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

209 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

208 ms

storefront-banner.js

storefront-banner.js

209 ms

js

js

212 ms

klaviyo.js

klaviyo.js

459 ms

281 ms

banners.js

banners.js

243 ms

inbox-chat-loader.js

inbox-chat-loader.js

273 ms

shopify-perf-kit-1.0.1.min.js

shopify-perf-kit-1.0.1.min.js

207 ms

slick-theme.css

slick-theme.css

224 ms

slick.css

slick.css

228 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

241 ms

slick.min.js

slick.min.js

270 ms

loox.1636847921686.js

loox.1636847921686.js

239 ms

tiny-img-link-preloader.js

tiny-img-link-preloader.js

206 ms

onsite.js

onsite.js

268 ms

translation-lab-language-switcher-floating.css

translation-lab-language-switcher-floating.css

247 ms

trekkie.storefront.bb32418b94c37354e44146cb43d02fd63a44aac1.min.js

trekkie.storefront.bb32418b94c37354e44146cb43d02fd63a44aac1.min.js

136 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

145 ms

menu1_1x1.png

menu1_1x1.png

144 ms

menu2_1x1.png

menu2_1x1.png

145 ms

menu3_1x1.png

menu3_1x1.png

143 ms

suki-bakery-frozen-yoghurt-powder-strawberry-new-zealand-madelowrey-foods-866127_1x1.jpg

suki-bakery-frozen-yoghurt-powder-strawberry-new-zealand-madelowrey-foods-866127_1x1.jpg

173 ms

Vector.png

Vector.png

311 ms

Vector_a61833d0-2a1b-43d2-8686-3e03b2c5dae7.png

Vector_a61833d0-2a1b-43d2-8686-3e03b2c5dae7.png

150 ms

MixCookie_015_-_EDIT_-_NARROW_1728x.png

MixCookie_015_-_EDIT_-_NARROW_1728x.png

224 ms

MixCookie_015_-_EDIT_-_MOBILE_1728x.png

MixCookie_015_-_EDIT_-_MOBILE_1728x.png

3613 ms

LowreyFoodsTextBanner_-_EDIT_-_NARROW_1728x.png

LowreyFoodsTextBanner_-_EDIT_-_NARROW_1728x.png

308 ms

LowreyFoodsTextBanner_-_EDIT_-_MOBILE_1728x.png

LowreyFoodsTextBanner_-_EDIT_-_MOBILE_1728x.png

298 ms

LowreyCookies_-_EDIT_-_LONG_1728x.png

LowreyCookies_-_EDIT_-_LONG_1728x.png

288 ms

LowreyCookies_-_EDIT_-_MOBILE_1728x.png

LowreyCookies_-_EDIT_-_MOBILE_1728x.png

463 ms

GreenTeacookies-_EDIT_-_NARROW_1728x.png

GreenTeacookies-_EDIT_-_NARROW_1728x.png

331 ms

GreenTeacookies-_EDIT_-_MOBILE_1728x.png

GreenTeacookies-_EDIT_-_MOBILE_1728x.png

335 ms

IceCreamStockImage_-_EDIT_-_LONG_1728x.png

IceCreamStockImage_-_EDIT_-_LONG_1728x.png

322 ms

IceCreamStockImage_-_EDIT_-_MOBILE_1728x.png

IceCreamStockImage_-_EDIT_-_MOBILE_1728x.png

326 ms

BirthdayLowrey_-_EDIT_-_NARROW_1728x.png

BirthdayLowrey_-_EDIT_-_NARROW_1728x.png

360 ms

BirthdayLowrey_-_EDIT_-_MOBILE_1728x.png

BirthdayLowrey_-_EDIT_-_MOBILE_1728x.png

369 ms

lowrey-happy-birthday-cake-3d-pop-up-cardlowrey-foods-557664_1x1.jpg

lowrey-happy-birthday-cake-3d-pop-up-cardlowrey-foods-557664_1x1.jpg

360 ms

collection_2_2_1x1.png

collection_2_2_1x1.png

369 ms

collection_3_1x1.png

collection_3_1x1.png

400 ms

img_2.png

img_2.png

1519 ms

img_texture_1.png

img_texture_1.png

433 ms

download_1.png

download_1.png

438 ms

download_1_f5f1130f-08c8-43fc-8208-16a7f6e9a309.png

download_1_f5f1130f-08c8-43fc-8208-16a7f6e9a309.png

526 ms

opensans_n4.8512334118d0e9cf94c4626d298dba1c9f12a294.woff

opensans_n4.8512334118d0e9cf94c4626d298dba1c9f12a294.woff

458 ms

opensans_n4.8512334118d0e9cf94c4626d298dba1c9f12a294.woff

opensans_n4.8512334118d0e9cf94c4626d298dba1c9f12a294.woff

457 ms

opensans_n6.1c4dde7af5554df3b20e440ca17dc8a316a9e1d0.woff

opensans_n6.1c4dde7af5554df3b20e440ca17dc8a316a9e1d0.woff

424 ms

opensans_n6.1c4dde7af5554df3b20e440ca17dc8a316a9e1d0.woff

opensans_n6.1c4dde7af5554df3b20e440ca17dc8a316a9e1d0.woff

423 ms

Butler.woff

Butler.woff

422 ms

Butler-Medium.woff

Butler-Medium.woff

460 ms

Butler-Light.woff

Butler-Light.woff

458 ms

Butler-ExtraBold.woff

Butler-ExtraBold.woff

472 ms

Butler-Bold.woff

Butler-Bold.woff

425 ms

LOWREY_6.jpg

LOWREY_6.jpg

772 ms

Lowreyraspberries_1x1.jpg

Lowreyraspberries_1x1.jpg

464 ms

LOWREY_Cookies_3_1x1.jpg

LOWREY_Cookies_3_1x1.jpg

444 ms

8_1x1.png

8_1x1.png

650 ms

00f27c1fbbe148d599ef637f92cf60d8.thumbnail.0000000000_1x1.jpg

00f27c1fbbe148d599ef637f92cf60d8.thumbnail.0000000000_1x1.jpg

474 ms

0a1d00b3279a4dd5810204a5f8c2b2de.thumbnail.0000000000_1x1.jpg

0a1d00b3279a4dd5810204a5f8c2b2de.thumbnail.0000000000_1x1.jpg

469 ms

lowrey-mothers-day-peach-blossoms-3d-pop-up-cardlowrey-foods-117389_1x1.jpg

lowrey-mothers-day-peach-blossoms-3d-pop-up-cardlowrey-foods-117389_1x1.jpg

477 ms

session

session

105 ms

ajax-loader.gif

ajax-loader.gif

72 ms

f9bc49fbb51c4bbc878d63aba4dd31db.thumbnail.0000000000_1x1.jpg

f9bc49fbb51c4bbc878d63aba4dd31db.thumbnail.0000000000_1x1.jpg

391 ms

Lowrey_logo_5718b697-93a0-45f1-9328-941fa8b6d689.png

Lowrey_logo_5718b697-93a0-45f1-9328-941fa8b6d689.png

372 ms

tlab-flags-en.png

tlab-flags-en.png

414 ms

tlab-flags-zh-CN.png

tlab-flags-zh-CN.png

420 ms

img_2_d9b2562f-f573-4f77-a420-723bb7c7bdf2.png

img_2_d9b2562f-f573-4f77-a420-723bb7c7bdf2.png

446 ms

footer-bg.png

footer-bg.png

457 ms

loox.1636847921686.js

loox.1636847921686.js

11 ms

script.js

script.js

102 ms

16972673edcfffdf1867255cc9125eef.js

16972673edcfffdf1867255cc9125eef.js

52 ms

1dcf04e8cf8911eeb8301291ca66dac2.js

1dcf04e8cf8911eeb8301291ca66dac2.js

45 ms

Accessibility Review

buttercookies.co.nz accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

buttercookies.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

buttercookies.co.nz SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Buttercookies.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Buttercookies.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

buttercookies.co.nz

Open Graph data is detected on the main page of Butter Cookies. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: