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buyitdirect.co.uk screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

buyitdirect.co.uk

Buy it Direct | One of the UK's Largest Online Retailers

Page Load Speed

1.6 sec in total

First Response

187 ms

Resources Loaded

1.1 sec

Page Rendered

292 ms

buyitdirect.co.uk screenshot

About Website

Click here to check amazing Buy It Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about buyitdirect.co.uk

Our brands retail Electrical Appliances, Furniture, Lifestyle Products & Accessories for inside & outside the home.

Visit buyitdirect.co.uk

Key Findings

We analyzed Buyitdirect.co.uk page load time and found that the first response time was 187 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

buyitdirect.co.uk performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value4.7 s

68/100

10%

TBT (Total Blocking Time)

Value310 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.147

77/100

15%

TTI (Time to Interactive)

Value12.1 s

16/100

10%

Network Requests Diagram

www.buyitdirect.co.uk

187 ms

www.buyitdirectgroup.co.uk

34 ms

jquery-ui.min.css

164 ms

bootstrap.min.css

164 ms

bootstrap-float-label.min.css

158 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Buyitdirect.co.uk, 41% (30 requests) were made to Scriptsbg.buyitdirect.co.uk and 32% (24 requests) were made to Buyitdirectgroup.co.uk. The less responsive or slowest element that took the longest time to load (529 ms) relates to the external source Scriptsbg.buyitdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 331.1 kB (25%)

Content Size

1.3 MB

After Optimization

973.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Buyitdirect.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 541.2 kB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 83.1 kB

  • Original 116.9 kB
  • After minification 111.4 kB
  • After compression 33.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.1 kB or 71% of the original size.

Image Optimization

-3%

Potential reduce by 14.0 kB

  • Original 541.2 kB
  • After minification 527.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Buy It Direct images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 147.7 kB

  • Original 457.8 kB
  • After minification 452.3 kB
  • After compression 310.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 147.7 kB or 32% of the original size.

CSS Optimization

-46%

Potential reduce by 86.3 kB

  • Original 189.1 kB
  • After minification 189.1 kB
  • After compression 102.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Buyitdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 86.3 kB or 46% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (68%)

Requests Now

69

After Optimization

22

  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Buy It Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.buyitdirect.co.uk

www.buyitdirect.co.uk

187 ms

www.buyitdirectgroup.co.uk

www.buyitdirectgroup.co.uk

34 ms

jquery-ui.min.css

jquery-ui.min.css

164 ms

bootstrap.min.css

bootstrap.min.css

164 ms

bootstrap-float-label.min.css

bootstrap-float-label.min.css

158 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

160 ms

all.css

all.css

91 ms

template_styles.css

template_styles.css

11 ms

master_styles.css

master_styles.css

175 ms

jquery.countdown.css

jquery.countdown.css

161 ms

swiper.min.css

swiper.min.css

235 ms

toastr.css

toastr.css

236 ms

j-confirm-action.css

j-confirm-action.css

238 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

169 ms

jquery-migrate-3.4.1.js

jquery-migrate-3.4.1.js

79 ms

jquery-ui.min.js

jquery-ui.min.js

181 ms

URI.js

URI.js

169 ms

BID_toolkit_global.css

BID_toolkit_global.css

257 ms

APD_toolkit_theme.css

APD_toolkit_theme.css

62 ms

swiper.min.js

swiper.min.js

169 ms

jquery.lazyload.js

jquery.lazyload.js

155 ms

jquery.unobtrusive-ajax.min.js

jquery.unobtrusive-ajax.min.js

157 ms

jquery.validate.min.js

jquery.validate.min.js

235 ms

jquery.validate.unobtrusive.min.js

jquery.validate.unobtrusive.min.js

234 ms

jquery.countdown.min.js

jquery.countdown.min.js

255 ms

main_scripts.js

main_scripts.js

254 ms

quickview.js

quickview.js

263 ms

jquery.cookie.js

jquery.cookie.js

264 ms

js.cookie.min.js

js.cookie.min.js

311 ms

bootstrap.min.js

bootstrap.min.js

93 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

318 ms

brands.min.js

brands.min.js

326 ms

regular.min.js

regular.min.js

324 ms

solid.min.js

solid.min.js

326 ms

fontawesome.min.js

fontawesome.min.js

338 ms

BID_toolkit_global_script.js

BID_toolkit_global_script.js

387 ms

toastr.min.js

toastr.min.js

397 ms

j-confirm-action.js

j-confirm-action.js

403 ms

basket.js

basket.js

414 ms

geoIPCookie_scripts.js

geoIPCookie_scripts.js

414 ms

es6-promise.auto.min.js

es6-promise.auto.min.js

450 ms

kb.js

kb.js

478 ms

xdomain.min.js

xdomain.min.js

85 ms

productcompare.js

productcompare.js

478 ms

ajax-wire.js

ajax-wire.js

482 ms

jquery.jcarousel-core.min.js

jquery.jcarousel-core.min.js

481 ms

jquery.jcarousel-control.min.js

jquery.jcarousel-control.min.js

481 ms

bid.js

bid.js

529 ms

gsmdc.html

gsmdc.html

456 ms

direct-loader.gif

direct-loader.gif

44 ms

bid-menu-apd.jpg

bid-menu-apd.jpg

42 ms

bid-menu-ld.jpg

bid-menu-ld.jpg

46 ms

bid-menu-f123.jpg

bid-menu-f123.jpg

48 ms

bid-menu-bb.jpg

bid-menu-bb.jpg

47 ms

bid-menu-dd.jpg

bid-menu-dd.jpg

50 ms

bid-menu-sd.jpg

bid-menu-sd.jpg

48 ms

bid-menu-outdoor.jpg

bid-menu-outdoor.jpg

51 ms

PBP1.png

PBP1.png

53 ms

apd-logo.png

apd-logo.png

51 ms

laptops-logo.png

laptops-logo.png

50 ms

f123-logo.png

f123-logo.png

52 ms

bathrooms-logo.png

bathrooms-logo.png

52 ms

drones-logo.png

drones-logo.png

70 ms

servers-logo.png

servers-logo.png

54 ms

outdoor-logo.png

outdoor-logo.png

54 ms

meetus-simon.png

meetus-simon.png

71 ms

backtotopmobile.png

backtotopmobile.png

55 ms

cover-angle-top-2.png

cover-angle-top-2.png

36 ms

gibson_regular-webfont.woff

gibson_regular-webfont.woff

37 ms

jsdetails

jsdetails

110 ms

gtm.js

gtm.js

47 ms

cover-angle-top-min.png

cover-angle-top-min.png

89 ms

js

js

45 ms

fjqgu963gc

fjqgu963gc

248 ms

Accessibility Review

buyitdirect.co.uk accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

buyitdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

buyitdirect.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Buyitdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Buyitdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

buyitdirect.co.uk

Open Graph data is detected on the main page of Buy It Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: