Tools & Wizards About Us
buyonplatform.com.au screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

buyonplatform.com.au

BOP - Buy On Platform, the web based software system for print media

Page Load Speed

4.7 sec in total

First Response

401 ms

Resources Loaded

3.4 sec

Page Rendered

925 ms

buyonplatform.com.au screenshot

About Website

Click here to check amazing Buy On Platform content. Otherwise, check out these important facts you probably never knew about buyonplatform.com.au

Buy On Platform is a private exchange focused on the purchase of advertising in print newspapers. BOP provides direct access to publication inventory, circulation and readership comparisons and a simp...

Visit buyonplatform.com.au

Key Findings

We analyzed Buyonplatform.com.au page load time and found that the first response time was 401 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

buyonplatform.com.au performance score

0

Network Requests Diagram

www.buyonplatform.com.au

401 ms

820 ms

4d48d964.index-vendor.css

403 ms

ae8d86bf.index.css

600 ms

70b2447b.index-vendor.js

1002 ms

Our browser made a total of 11 requests to load all elements on the main page. We found that 64% of them (7 requests) were addressed to the original Buyonplatform.com.au, 18% (2 requests) were made to Fonts.gstatic.com and 9% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source S3-ap-southeast-2.amazonaws.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 38.7 kB (10%)

Content Size

397.3 kB

After Optimization

358.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Buyonplatform.com.au main page is 397.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 345.6 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 8.2 kB

  • Original 9.9 kB
  • After minification 5.4 kB
  • After compression 1.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.4 kB, which is 45% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 8.2 kB or 83% of the original size.

Image Optimization

-9%

Potential reduce by 30.5 kB

  • Original 345.6 kB
  • After minification 315.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Buy On Platform images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 5.5 kB
  • After minification 5.5 kB
  • After compression 5.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 26 B

  • Original 36.3 kB
  • After minification 36.3 kB
  • After compression 36.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Buyonplatform.com.au has all CSS files already compressed.

Requests Breakdown

We found no issues to fix!

Requests Now

7

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 7 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Buy On Platform. According to our analytics all requests are already optimized.

Network Requests Diagram

www.buyonplatform.com.au

www.buyonplatform.com.au

401 ms

820 ms

4d48d964.index-vendor.css

4d48d964.index-vendor.css

403 ms

ae8d86bf.index.css

ae8d86bf.index.css

600 ms

70b2447b.index-vendor.js

70b2447b.index-vendor.js

1002 ms

afadf37d.index.js

afadf37d.index.js

606 ms

css

css

44 ms

logo2.png.notext

logo2.png.notext

1057 ms

1946fa45.slide1-1.jpg

1946fa45.slide1-1.jpg

792 ms

7Aulp_0qiz-aVz7u3PJLcUMYOFnOkEk30e0.ttf

7Aulp_0qiz-aVz7u3PJLcUMYOFnOkEk30e0.ttf

64 ms

XRXI3I6Li01BKofiOc5wtlZ2di8HDLshdTQ3ig.ttf

XRXI3I6Li01BKofiOc5wtlZ2di8HDLshdTQ3ig.ttf

28 ms

SEO Factors

buyonplatform.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Buyonplatform.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Buyonplatform.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

buyonplatform.com.au

Open Graph description is not detected on the main page of Buy On Platform. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: