Tools & Wizards About Us
de.barbie.com screenshot

Report Summary

  • 3

    Performance

    Renders faster than
    20% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

de.barbie.com

Barbie Spielzeug, Puppen, Spielsets, Puppenhäuser | MATTEL

Page Load Speed

2.5 sec in total

First Response

31 ms

Resources Loaded

2.1 sec

Page Rendered

427 ms

de.barbie.com screenshot

About Website

Welcome to de.barbie.com homepage info - get ready to check De Barbie best content for United States right away, or after learning these important things about de.barbie.com

Die offizielle Barbie-Website bietet die beste Auswahl an Produkten rund um die beliebte Spielfigur. Hier gibt es die neusten Spielzeuge, Puppen, Spielsets, Zubehör und mehr von Barbie.

Visit de.barbie.com

Key Findings

We analyzed De.barbie.com page load time and found that the first response time was 31 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

de.barbie.com performance score

3

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.9 s

4/100

10%

LCP (Largest Contentful Paint)

Value17.3 s

0/100

25%

SI (Speed Index)

Value12.4 s

3/100

10%

TBT (Total Blocking Time)

Value10,580 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.488

17/100

15%

TTI (Time to Interactive)

Value32.5 s

0/100

10%

Network Requests Diagram

de.barbie.com

31 ms

de.barbie.com

54 ms

barbie

384 ms

21061250740.js

97 ms

bv.js

93 ms

Our browser made a total of 137 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original De.barbie.com, 64% (87 requests) were made to Images.mattel.net and 15% (20 requests) were made to Shopping.mattel.com. The less responsive or slowest element that took the longest time to load (750 ms) relates to the external source Googletagmanager.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 412.3 kB (19%)

Content Size

2.2 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of De.barbie.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 411.2 kB

  • Original 472.5 kB
  • After minification 423.9 kB
  • After compression 61.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 411.2 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 736 B

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. De Barbie images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 311 B

  • Original 387.3 kB
  • After minification 387.3 kB
  • After compression 387.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 23 B

  • Original 44.7 kB
  • After minification 44.7 kB
  • After compression 44.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. De.barbie.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (18%)

Requests Now

125

After Optimization

102

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 125 CSS, Javascripts, AJAX and image requests in order to completely render the main page of De Barbie. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

de.barbie.com

de.barbie.com

31 ms

de.barbie.com

de.barbie.com

54 ms

barbie

barbie

384 ms

21061250740.js

21061250740.js

97 ms

bv.js

bv.js

93 ms

WJmp682wdbEz4Q.js

WJmp682wdbEz4Q.js

61 ms

css2

css2

60 ms

style.css

style.css

57 ms

page.css

page.css

58 ms

runtime.min.js

runtime.min.js

46 ms

app.min.js

app.min.js

156 ms

cs-start

cs-start

464 ms

mmu1esc.css

mmu1esc.css

61 ms

preloads.js

preloads.js

62 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

63 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

75 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

155 ms

klaviyo.js

klaviyo.js

47 ms

gtm.js

gtm.js

750 ms

p.css

p.css

41 ms

print.css

print.css

280 ms

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

trekkie.storefront.dd626a6a6fbdab104f8779acc4331c330134c832.min.js

263 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

263 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

260 ms

Germany

Germany

539 ms

payment-master-card@2x.png

payment-master-card@2x.png

535 ms

payment-visa@2x.png

payment-visa@2x.png

534 ms

payment-american-express@2x.png

payment-american-express@2x.png

536 ms

maestro.jpg

maestro.jpg

535 ms

pp_cc_mark_37x23.webp

pp_cc_mark_37x23.webp

542 ms

Apple_Pay_Icon_2.png

Apple_Pay_Icon_2.png

541 ms

Shop_Pay_Icon_2.png

Shop_Pay_Icon_2.png

536 ms

sprite-icon-df03df91.svg

sprite-icon-df03df91.svg

377 ms

loading.svg

loading.svg

390 ms

gift-box-54x54.png

gift-box-54x54.png

376 ms

Shop-by-Price-EU_32.svg

Shop-by-Price-EU_32.svg

394 ms

Nav_Logos_All-Brands_DE-DE@2x.jpg

Nav_Logos_All-Brands_DE-DE@2x.jpg

392 ms

Nav_Logos_Barbie@2x.jpg

Nav_Logos_Barbie@2x.jpg

393 ms

Nav_Logos_Disney-Frozen_DE@2x.jpg

Nav_Logos_Disney-Frozen_DE@2x.jpg

393 ms

Nav_Logos_Disney-Princess_DE@2x.jpg

Nav_Logos_Disney-Princess_DE@2x.jpg

392 ms

Nav_Logos_Enchantimals@2x.jpg

Nav_Logos_Enchantimals@2x.jpg

392 ms

Nav_Logos_Fisher-Price@2x.jpg

Nav_Logos_Fisher-Price@2x.jpg

471 ms

Nav_Logos_Harry-Potter@2x.jpg

Nav_Logos_Harry-Potter@2x.jpg

467 ms

Nav_Logos_Hot-Wheels@2x.jpg

Nav_Logos_Hot-Wheels@2x.jpg

467 ms

Nav_Logos_Imaginext@2x.jpg

Nav_Logos_Imaginext@2x.jpg

468 ms

Nav_Logos_linkimals_DE@2x.jpg

Nav_Logos_linkimals_DE@2x.jpg

468 ms

Nav_Logos_Little-People@2x.jpg

Nav_Logos_Little-People@2x.jpg

531 ms

Nav_Logos_MOTU@2x.jpg

Nav_Logos_MOTU@2x.jpg

536 ms

Nav_Logos_Mega@2x.jpg

Nav_Logos_Mega@2x.jpg

545 ms

Nav_Logos_Monster-High@2x.jpg

Nav_Logos_Monster-High@2x.jpg

540 ms

Nav_Logos_Polly-Pocket@2x.jpg

Nav_Logos_Polly-Pocket@2x.jpg

539 ms

Nav_Logos_scrabble@2x.jpg

Nav_Logos_scrabble@2x.jpg

537 ms

Nav_Logos_UNO@2x.jpg

Nav_Logos_UNO@2x.jpg

537 ms

Nav_Logos_WWE@2x.jpg

Nav_Logos_WWE@2x.jpg

540 ms

Mattel_Shopper_BLP_Barbie_Sub-Nav_D.png

Mattel_Shopper_BLP_Barbie_Sub-Nav_D.png

542 ms

BRB_LP_65th-Celebration_3840x1200_DE_D.jpg

BRB_LP_65th-Celebration_3840x1200_DE_D.jpg

541 ms

BRB_LP_65th-Celebration_1918x1710_DE_M.jpg

BRB_LP_65th-Celebration_1918x1710_DE_M.jpg

542 ms

BB_LP_Category_1_Shop-All.jpg

BB_LP_Category_1_Shop-All.jpg

546 ms

BB_LP_Category_2_New.jpg

BB_LP_Category_2_New.jpg

543 ms

BB_LP_Category_3_Dolls.jpg

BB_LP_Category_3_Dolls.jpg

562 ms

BB_LP_Category_5_Mini-Dolls.jpg

BB_LP_Category_5_Mini-Dolls.jpg

546 ms

BB_LP_Category_6_Preschool-Dolls.jpg

BB_LP_Category_6_Preschool-Dolls.jpg

550 ms

BB_LP_Category_4_Signature.jpg

BB_LP_Category_4_Signature.jpg

546 ms

BB_LP_Category_7_Dollhouses.jpg

BB_LP_Category_7_Dollhouses.jpg

548 ms

BB_LP_Category_8_Playsets.jpg

BB_LP_Category_8_Playsets.jpg

548 ms

BB_LP_Category_9_Clothes-Closets.jpg

BB_LP_Category_9_Clothes-Closets.jpg

549 ms

BB_LP_Category_10_Cars.jpg

BB_LP_Category_10_Cars.jpg

551 ms

BB_LP_Category_11_Furniture.jpg

BB_LP_Category_11_Furniture.jpg

551 ms

BB_LP_Category_12_Construction.jpg

BB_LP_Category_12_Construction.jpg

552 ms

HelveticaNeue.woff

HelveticaNeue.woff

360 ms

HelveticaNeueLTProBd.woff

HelveticaNeueLTProBd.woff

361 ms

HelveticaNeueLTProIt.woff

HelveticaNeueLTProIt.woff

399 ms

HelveticaNeueLTProBdIt.woff

HelveticaNeueLTProBdIt.woff

399 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoooCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvoooCP.ttf

468 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaooCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaooCP.ttf

472 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pYCP.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pYCP.ttf

476 ms

d

d

399 ms

analytics-legacy.js

analytics-legacy.js

269 ms

session

session

256 ms

BRB_LP_Sports_1up_Card_1918x1710_M.jpg

BRB_LP_Sports_1up_Card_1918x1710_M.jpg

182 ms

BRB_PLP_ATOM_New-Season_1918x1710_M.jpg

BRB_PLP_ATOM_New-Season_1918x1710_M.jpg

170 ms

BRB_World-of-Reveal_1918x1710_M.jpg

BRB_World-of-Reveal_1918x1710_M.jpg

167 ms

BRB_LP_Stacie-Movie_1918x1710_M.jpg

BRB_LP_Stacie-Movie_1918x1710_M.jpg

167 ms

BB_LP_Theme_1_Barbie-The-Movie.jpg

BB_LP_Theme_1_Barbie-The-Movie.jpg

166 ms

BB_LP_Theme_2_Fashion.jpg

BB_LP_Theme_2_Fashion.jpg

167 ms

BB_LP_Theme_4_Careers.jpg

BB_LP_Theme_4_Careers.jpg

165 ms

BB_LP_Theme_3_EXTRA.jpg

BB_LP_Theme_3_EXTRA.jpg

107 ms

BB_LP_Theme_5_Reveal.jpg

BB_LP_Theme_5_Reveal.jpg

96 ms

BB_LP_Theme_6_Sports.jpg

BB_LP_Theme_6_Sports.jpg

94 ms

Barbie_Shopper_LP_4-7_Theme_Made-to-Move_D.jpg

Barbie_Shopper_LP_4-7_Theme_Made-to-Move_D.jpg

94 ms

BB_LP_Theme_8_Hair-Play.jpg

BB_LP_Theme_8_Hair-Play.jpg

93 ms

BB_LP_Theme_9_Fantasy.jpg

BB_LP_Theme_9_Fantasy.jpg

92 ms

BB_LP_Theme_7_Self-Care.jpg

BB_LP_Theme_7_Self-Care.jpg

136 ms

BB_LP_Theme_8_It-Takes-Two.jpg

BB_LP_Theme_8_It-Takes-Two.jpg

136 ms

BB_LP_Theme_10_Animal-Friends.jpg

BB_LP_Theme_10_Animal-Friends.jpg

131 ms

BRB_LP_Article-Thumb_BOP_1790x1064.jpg

BRB_LP_Article-Thumb_BOP_1790x1064.jpg

129 ms

BRB_LP_Article-Thumb_Diversity_1790x1064.jpg

BRB_LP_Article-Thumb_Diversity_1790x1064.jpg

130 ms

BRB_LP_Article-Thumb_Diversity_1790x1064.jpg

BRB_LP_Article-Thumb_Diversity_1790x1064.jpg

128 ms

BRB_LP_Article-Thumb_DreamGap_1790x1064.jpg

BRB_LP_Article-Thumb_DreamGap_1790x1064.jpg

127 ms

BRB_LP_About_1up_D.jpg

BRB_LP_About_1up_D.jpg

128 ms

BRB_LP_About_1up_M.jpg

BRB_LP_About_1up_M.jpg

126 ms

Mattel-Tagline_DE_266x95.png

Mattel-Tagline_DE_266x95.png

127 ms

France

France

127 ms

Greece

Greece

127 ms

Italy

Italy

131 ms

Spain

Spain

133 ms

Great_Britain

Great_Britain

131 ms

Netherlands

Netherlands

131 ms

Poland

Poland

132 ms

Turkey

Turkey

132 ms

US

US

132 ms

Canada

Canada

132 ms

Mexico

Mexico

134 ms

Brazil

Brazil

131 ms

Australia

Australia

131 ms

Gifting_Modal_Mattel.png

Gifting_Modal_Mattel.png

132 ms

shopify-product-customizer.js

shopify-product-customizer.js

166 ms

notice

notice

314 ms

Germany

Germany

29 ms

gift-box-54x54.png

gift-box-54x54.png

28 ms

Mattel_Shopper_BLP_Barbie_Sub-Nav_D.png

Mattel_Shopper_BLP_Barbie_Sub-Nav_D.png

14 ms

BRB_LP_65th-Celebration_3840x1200_DE_D.jpg

BRB_LP_65th-Celebration_3840x1200_DE_D.jpg

149 ms

BB_LP_Category_1_Shop-All.jpg

BB_LP_Category_1_Shop-All.jpg

14 ms

BB_LP_Category_2_New.jpg

BB_LP_Category_2_New.jpg

16 ms

BB_LP_Category_3_Dolls.jpg

BB_LP_Category_3_Dolls.jpg

14 ms

BB_LP_Category_5_Mini-Dolls.jpg

BB_LP_Category_5_Mini-Dolls.jpg

16 ms

BB_LP_Category_6_Preschool-Dolls.jpg

BB_LP_Category_6_Preschool-Dolls.jpg

14 ms

BB_LP_Category_4_Signature.jpg

BB_LP_Category_4_Signature.jpg

15 ms

event

event

47 ms

embed.js

embed.js

80 ms

payment-master-card@2x.png

payment-master-card@2x.png

10 ms

payment-visa@2x.png

payment-visa@2x.png

8 ms

BB_LP_Category_7_Dollhouses.jpg

BB_LP_Category_7_Dollhouses.jpg

10 ms

BB_LP_Category_8_Playsets.jpg

BB_LP_Category_8_Playsets.jpg

9 ms

BB_LP_Category_9_Clothes-Closets.jpg

BB_LP_Category_9_Clothes-Closets.jpg

9 ms

BB_LP_Category_10_Cars.jpg

BB_LP_Category_10_Cars.jpg

58 ms

BRB_LP_Sports_1up_Card_1918x1710_M.jpg

BRB_LP_Sports_1up_Card_1918x1710_M.jpg

18 ms

Accessibility Review

de.barbie.com accessibility score

68

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

[role]s do not have all required [aria-*] attributes

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

de.barbie.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

de.barbie.com SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise De.barbie.com can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that De.barbie.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

de.barbie.com

Open Graph data is detected on the main page of De Barbie. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: