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nl.bluenile.co.uk screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

nl.bluenile.co.uk

Blue Nile: Diamond Jewellers – Engagement, Wedding Rings & Fine Jewellery

Page Load Speed

2.1 sec in total

First Response

560 ms

Resources Loaded

1.1 sec

Page Rendered

365 ms

nl.bluenile.co.uk screenshot

About Website

Click here to check amazing Nl Blue Nile content. Otherwise, check out these important facts you probably never knew about nl.bluenile.co.uk

Blue Nile is the world's leading diamond jeweller online for engagement and wedding rings. Expect lower markups and higher quality fine jewellery. Free Shipping.

Visit nl.bluenile.co.uk

Key Findings

We analyzed Nl.bluenile.co.uk page load time and found that the first response time was 560 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

nl.bluenile.co.uk performance score

0

Network Requests Diagram

560 ms

main-shell.cec146bc22cc49aa00de97578bc444f2.css

51 ms

popup.85c605dcd12a29fc78fb8ebb55b80806.css

47 ms

navpage.9192153d989d22562e4104658ebf217f.css

58 ms

media.match.725af18d3b9d60224bf3d2b7eb2e7d02.js

47 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Nl.bluenile.co.uk, 34% (14 requests) were made to Img.bluenile.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (560 ms) relates to the external source Bluenile.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 876.6 kB (62%)

Content Size

1.4 MB

After Optimization

536.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Nl.bluenile.co.uk main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 711.5 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 96.3 kB

  • Original 117.3 kB
  • After minification 99.7 kB
  • After compression 21.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.7 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 96.3 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 7.1 kB

  • Original 268.5 kB
  • After minification 261.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Nl Blue Nile images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 500.1 kB

  • Original 711.5 kB
  • After minification 711.4 kB
  • After compression 211.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 500.1 kB or 70% of the original size.

CSS Optimization

-87%

Potential reduce by 273.1 kB

  • Original 315.6 kB
  • After minification 313.1 kB
  • After compression 42.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Nl.bluenile.co.uk needs all CSS files to be minified and compressed as it can save up to 273.1 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (32%)

Requests Now

38

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Nl Blue Nile. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

560 ms

main-shell.cec146bc22cc49aa00de97578bc444f2.css

main-shell.cec146bc22cc49aa00de97578bc444f2.css

51 ms

popup.85c605dcd12a29fc78fb8ebb55b80806.css

popup.85c605dcd12a29fc78fb8ebb55b80806.css

47 ms

navpage.9192153d989d22562e4104658ebf217f.css

navpage.9192153d989d22562e4104658ebf217f.css

58 ms

media.match.725af18d3b9d60224bf3d2b7eb2e7d02.js

media.match.725af18d3b9d60224bf3d2b7eb2e7d02.js

47 ms

before-body-content.1a649c22ed414704293f90106d1e7598.js

before-body-content.1a649c22ed414704293f90106d1e7598.js

49 ms

NLD.png

NLD.png

19 ms

AprilDiamondMonth_Icon

AprilDiamondMonth_Icon

50 ms

BN_headerlogo_brilliance_378x94.png

BN_headerlogo_brilliance_378x94.png

5 ms

bn-drawer-bg-texture-41x41.jpg

bn-drawer-bg-texture-41x41.jpg

6 ms

diamond-icon-halved.png

diamond-icon-halved.png

6 ms

pxl.gif

pxl.gif

6 ms

diamond_search_module_bg_light.png

diamond_search_module_bg_light.png

21 ms

diamond-halved.png

diamond-halved.png

21 ms

AprilDiamondMonth_Icon

AprilDiamondMonth_Icon

19 ms

global.3cbe4e9b0cf1c8d8b69d74e227664ab8.js

global.3cbe4e9b0cf1c8d8b69d74e227664ab8.js

17 ms

main-shell.c837af6e0d1355925600028f05fe8454.js

main-shell.c837af6e0d1355925600028f05fe8454.js

13 ms

popup.269de8c7a850722140581e2d1bda8bc2.js

popup.269de8c7a850722140581e2d1bda8bc2.js

12 ms

navpage.7ff26a7b66d18e1c2f7137c1c9b74b4c.js

navpage.7ff26a7b66d18e1c2f7137c1c9b74b4c.js

12 ms

bug_BizRate_logo_87x55.gif

bug_BizRate_logo_87x55.gif

13 ms

logo1

logo1

12 ms

logo4

logo4

14 ms

logo5_verisign

logo5_verisign

14 ms

blue-nile-BBB_logo

blue-nile-BBB_logo

14 ms

icon-font.woff

icon-font.woff

99 ms

crimsontext-roman-webfont.woff

crimsontext-roman-webfont.woff

101 ms

gtm.js

gtm.js

86 ms

19008_HERO_A_0414_NYT_ext_ADM

19008_HERO_A_0414_NYT_ext_ADM

73 ms

bc.cbhs

bc.cbhs

142 ms

44968_HERO_0714_EVRGN

44968_HERO_0714_EVRGN

98 ms

57108_57111_HERO_A_122115

57108_57111_HERO_A_122115

97 ms

6283_7823_HERO_A_0514_EVRGN

6283_7823_HERO_A_0514_EVRGN

98 ms

LOOSE_DIAMONDS_HERO_F_050815_Single

LOOSE_DIAMONDS_HERO_F_050815_Single

95 ms

41101_HERO_0514_EVRGN

41101_HERO_0514_EVRGN

98 ms

33601_33603_heroV20513

33601_33603_heroV20513

99 ms

128_HERO_1113_EVRGN

128_HERO_1113_EVRGN

98 ms

fbds.js

fbds.js

58 ms

api.js

api.js

54 ms

analytics.js

analytics.js

28 ms

conversion_async.js

conversion_async.js

44 ms

ec.js

ec.js

14 ms

SEO Factors

nl.bluenile.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Nl.bluenile.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Nl.bluenile.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

nl.bluenile.co.uk

Open Graph description is not detected on the main page of Nl Blue Nile. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: