5.5 sec in total
871 ms
4.2 sec
422 ms
Click here to check amazing Shop BMW content for Germany. Otherwise, check out these important facts you probably never knew about shop.bmw.com
The home of BMW Lifestyle products, including BMW T-shirts, jackets, keyrings, accessories and more. Free delivery available.
Visit shop.bmw.comWe analyzed Shop.bmw.com page load time and found that the first response time was 871 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.
shop.bmw.com performance score
name
value
score
weighting
Value2.2 s
79/100
10%
Value3.7 s
57/100
25%
Value7.9 s
23/100
10%
Value1,480 ms
14/100
30%
Value0.021
100/100
15%
Value15.6 s
6/100
10%
871 ms
846 ms
1126 ms
228 ms
452 ms
Our browser made a total of 100 requests to load all elements on the main page. We found that 75% of them (75 requests) were addressed to the original Shop.bmw.com, 7% (7 requests) were made to Apis.google.com and 3% (3 requests) were made to Assets.pinterest.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Shop.bmw.com.
Page size can be reduced by 1.1 MB (53%)
2.0 MB
936.0 kB
In fact, the total size of Shop.bmw.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 960.9 kB which makes up the majority of the site volume.
Potential reduce by 99.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.4 kB or 80% of the original size.
Potential reduce by 58.0 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop BMW images are well optimized though.
Potential reduce by 694.2 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 694.2 kB or 72% of the original size.
Potential reduce by 224.4 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.bmw.com needs all CSS files to be minified and compressed as it can save up to 224.4 kB or 84% of the original size.
Number of requests can be reduced by 45 (46%)
97
52
The browser has sent 97 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop BMW. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.
shop.bmw.com
871 ms
jquery-1.8.3.min.js
846 ms
jquery.ui-1.9.2.min.js
1126 ms
appconfig.js
228 ms
swipegallery.js
452 ms
swfobject.js
348 ms
digital.videoplayer.js
685 ms
jquery.scrollto.min.js
440 ms
jquery.easing.min.js
465 ms
supersized.3.2.7.min.js
660 ms
supersized.shutter.js
788 ms
jquery.jqzoom-core.js
804 ms
jquery.placeholder-enhanced.min.js
772 ms
jquery.autocomplete-2.1.0.js
924 ms
jquery.custom-scrollbar.3.0.4.concat.min.js
1181 ms
jquery.selectboxit.3.8.0.min.js
1054 ms
jquery.ui.touch-punch.0.2.3.min.js
917 ms
jquery.touchswipe.min.js
974 ms
jquery.uri.1.14.1.js
1191 ms
kor.min.js
1044 ms
scripts_base.js
1551 ms
cssreset.min.css
1199 ms
styles.min.css
1836 ms
jquery.jqzoom.min.css
1236 ms
supersized.min.css
1242 ms
supersized.shutter.min.css
1260 ms
jquery.custom-scrollbar.3.0.4.min.css
1390 ms
jquery.selectBoxIt.3.8.1.min.css
1354 ms
styles_ie11.min.css
1354 ms
videoplayer.min.css
1373 ms
styles_base.min.css
1462 ms
pinit_fg_en_rect_gray_20.png
25 ms
bmw_id.png
151 ms
bmw_id_DE_de_print.png
147 ms
160208_bmw_lifestyle_driving_experience_580_518.jpg
511 ms
mood_accesssoires_keyring.jpg
116 ms
mood_gepaeck02.jpg
145 ms
BMW_Mix_1507_Accessoires_Teaser_1x1_01.jpg
296 ms
mood_kids_collection.jpg
385 ms
mood_bekleidung_damen01.jpg
387 ms
A80222217301.png
426 ms
80222352220_A.png
386 ms
80212344453_A.png
738 ms
A80912222115.png
616 ms
80222344402_A.png
602 ms
80262285901_A.png
717 ms
mood_miniaturen02.jpg
616 ms
mood_iconic01.jpg
576 ms
mood_bekleidung_herren03.jpg
690 ms
BMWi_Tasche.jpg
715 ms
BMW_GolfUrban_Seite46-47_02.png
1057 ms
mood_mcollection03.jpg
838 ms
BMW_Motorsport_Seite01_01.png
915 ms
icon_payment_mastercard.png
826 ms
icon_payment_american_express.png
830 ms
icon_payment_visa.png
845 ms
icon_payment_jcb.png
938 ms
icon_facebook.png
942 ms
icon_youtube.png
949 ms
icon_twitter.png
955 ms
all.js
39 ms
background_topnav.png
1017 ms
dot.gif
1039 ms
suchfeld.png
1046 ms
icons.png
1491 ms
icon_cart.png
1055 ms
backgrounds_1px.png
1103 ms
icon_social_facebook.png
1125 ms
icon_social_twitter.png
1128 ms
platform.js
236 ms
bmwtypewebbold.woff
1286 ms
pinit.js
39 ms
224 ms
xd_arbiter.php
143 ms
xd_arbiter.php
159 ms
icon_social_google.png
1040 ms
icon_social_pinterest.png
1109 ms
icon_check_white.png
1127 ms
SpeedTrapInsert.js
746 ms
pinit_main.js
41 ms
ViewApplication-DisplayCookieInfo
987 ms
cb=gapi.loaded_0
73 ms
cb=gapi.loaded_1
114 ms
fastbutton
184 ms
like.php
99 ms
preloader_white_background.gif
916 ms
postmessageRelay
106 ms
TDz_0Zz7Dzz.js
110 ms
LVx-xkvaJ0b.png
102 ms
cb=gapi.loaded_0
51 ms
cb=gapi.loaded_1
49 ms
W5F8_SL0XFawnjxHGsZjJA.ttf
108 ms
api.js
55 ms
core:rpc:shindig.random:shindig.sha1.js
96 ms
2536007149-postmessagerelay.js
73 ms
session.js
118 ms
JavascriptInsert.js
828 ms
widgets.js
212 ms
ViewApplication-DeleteCookies
153 ms
print.min.css
113 ms
shop.bmw.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Buttons do not have an accessible name
Links do not have a discernible name
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
List items (<li>) are not contained within <ul> or <ol> parent elements.
shop.bmw.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Page has valid source maps
shop.bmw.com SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
DE
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.bmw.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed German language. Our system also found out that Shop.bmw.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
shop.bmw.com
Open Graph description is not detected on the main page of Shop BMW. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: