Tools & Wizards About Us
softpower.brandfinance.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

softpower.brandfinance.com

Global Soft Power Summit 2025 | Event | Brand Finance

Page Load Speed

9.6 sec in total

First Response

162 ms

Resources Loaded

8.3 sec

Page Rendered

1.1 sec

softpower.brandfinance.com screenshot

About Website

Click here to check amazing Soft Power Brand Finance content for United States. Otherwise, check out these important facts you probably never knew about softpower.brandfinance.com

Join us at Brand Finance’s Global Soft Power Summit 2025, inaugurating the next iteration of the Global Soft Power Index, to explore the role of Soft Power in

Visit softpower.brandfinance.com

Key Findings

We analyzed Softpower.brandfinance.com page load time and found that the first response time was 162 ms and then it took 9.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

softpower.brandfinance.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value24.6 s

0/100

10%

TBT (Total Blocking Time)

Value1,250 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0.124

83/100

15%

TTI (Time to Interactive)

Value16.9 s

5/100

10%

Network Requests Diagram

softpower.brandfinance.com

162 ms

softpower.brandfinance.com

313 ms

global-soft-power-summit-2025

6466 ms

style.min.css

79 ms

classic-themes.min.css

157 ms

Our browser made a total of 96 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Softpower.brandfinance.com, 65% (62 requests) were made to Brandfinance.com and 14% (13 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (6.5 sec) relates to the external source Brandfinance.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 494.7 kB (31%)

Content Size

1.6 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Softpower.brandfinance.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 492.9 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 141.6 kB

  • Original 190.6 kB
  • After minification 187.1 kB
  • After compression 49.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 141.6 kB or 74% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 492.9 kB
  • After minification 492.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Soft Power Brand Finance images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.7 kB

  • Original 466.7 kB
  • After minification 466.7 kB
  • After compression 463.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-76%

Potential reduce by 349.4 kB

  • Original 461.9 kB
  • After minification 461.1 kB
  • After compression 112.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Softpower.brandfinance.com needs all CSS files to be minified and compressed as it can save up to 349.4 kB or 76% of the original size.

Requests Breakdown

Number of requests can be reduced by 49 (61%)

Requests Now

80

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Soft Power Brand Finance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

softpower.brandfinance.com

softpower.brandfinance.com

162 ms

softpower.brandfinance.com

softpower.brandfinance.com

313 ms

global-soft-power-summit-2025

global-soft-power-summit-2025

6466 ms

style.min.css

style.min.css

79 ms

classic-themes.min.css

classic-themes.min.css

157 ms

styles.css

styles.css

231 ms

cookie-law-info-public.css

cookie-law-info-public.css

231 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

228 ms

tooltips.min.css

tooltips.min.css

231 ms

oxygen.css

oxygen.css

231 ms

svgs-attachment.css

svgs-attachment.css

232 ms

DOMPurify.min.js

DOMPurify.min.js

305 ms

jquery.min.js

jquery.min.js

384 ms

cookie-law-info-public.js

cookie-law-info-public.js

311 ms

core.min.js

core.min.js

309 ms

tooltip.min.js

tooltip.min.js

312 ms

tooltips.min.js

tooltips.min.js

309 ms

svgs-inline-min.js

svgs-inline-min.js

380 ms

css

css

44 ms

report-download-cta-7993.css

report-download-cta-7993.css

395 ms

post-image-header-parallax-4146.css

post-image-header-parallax-4146.css

396 ms

main-622.css

main-622.css

456 ms

post-page-events-3764.css

post-page-events-3764.css

458 ms

universal.css

universal.css

460 ms

form-loader.js

form-loader.js

23 ms

aos.css

aos.css

490 ms

wpforms-full.min.css

wpforms-full.min.css

491 ms

index.js

index.js

492 ms

index.js

index.js

579 ms

aos.js

aos.js

579 ms

jquery.validate.min.js

jquery.validate.min.js

579 ms

mailcheck.min.js

mailcheck.min.js

578 ms

punycode.min.js

punycode.min.js

578 ms

utils.min.js

utils.min.js

579 ms

wpforms.min.js

wpforms.min.js

635 ms

api.js

api.js

40 ms

Brand-Finance.svg

Brand-Finance.svg

241 ms

GSPS_25_Image_cropped_resized2-2400x811.jpg

GSPS_25_Image_cropped_resized2-2400x811.jpg

602 ms

share-alt.svg

share-alt.svg

163 ms

linkedin-in.svg

linkedin-in.svg

164 ms

x-twitter.svg

x-twitter.svg

165 ms

facebook-f.svg

facebook-f.svg

232 ms

envelope.svg

envelope.svg

247 ms

clone.svg

clone.svg

246 ms

GSPI-2024-Cover.png

GSPI-2024-Cover.png

270 ms

submit-spin.svg

submit-spin.svg

270 ms

Brand-Finance-Bridge-Logo-White.svg

Brand-Finance-Bridge-Logo-White.svg

488 ms

linkedin.svg

linkedin.svg

489 ms

facebook-square.svg

facebook-square.svg

490 ms

instagram.svg

instagram.svg

492 ms

youtube.svg

youtube.svg

491 ms

9AbDXP9oXCI

9AbDXP9oXCI

211 ms

7cHpv4kjgoGqM7E_DMs8.ttf

7cHpv4kjgoGqM7E_DMs8.ttf

88 ms

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89 ms

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119 ms

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7cHqv4kjgoGqM7E3w-os51op.ttf

138 ms

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7cHrv4kjgoGqM7E3b_s7wHo.ttf

139 ms

7cHqv4kjgoGqM7E30-8s51op.ttf

7cHqv4kjgoGqM7E30-8s51op.ttf

139 ms

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140 ms

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7cHqv4kjgoGqM7E3q-0s51op.ttf

141 ms

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7cHqv4kjgoGqM7E3j-ws51op.ttf

138 ms

IAA_New_Logo_Global.png

IAA_New_Logo_Global.png

559 ms

Conrad-Logo-NEW.png

Conrad-Logo-NEW.png

561 ms

sq-John-Kerry-EDIT-PSD-150x150.png

sq-John-Kerry-EDIT-PSD-150x150.png

558 ms

SQ-Sanna-Marin--150x150.png

SQ-Sanna-Marin--150x150.png

559 ms

khanna_parag-headshot-e1730725012249-150x150.jpg

khanna_parag-headshot-e1730725012249-150x150.jpg

559 ms

SQ-Maher-Nasser_headshot--150x150.png

SQ-Maher-Nasser_headshot--150x150.png

560 ms

SQ-Walesa_headshot-150x150.png

SQ-Walesa_headshot-150x150.png

561 ms

SQ-Soumitra-Dutta_headshot--150x150.png

SQ-Soumitra-Dutta_headshot--150x150.png

574 ms

SQ-Joseph-Nye-_headshot-150x150.png

SQ-Joseph-Nye-_headshot-150x150.png

574 ms

SQ-Florian-Kaefer_no-background@3x-1-150x150.png

SQ-Florian-Kaefer_no-background@3x-1-150x150.png

576 ms

SQ-Dr-Samina-Zehra_headshot-150x150.png

SQ-Dr-Samina-Zehra_headshot-150x150.png

576 ms

SQ-Dr-Misbah-Khatana_headshot-150x150.png

SQ-Dr-Misbah-Khatana_headshot-150x150.png

576 ms

SQ-lourdes_casanova_headshot-150x150.png

SQ-lourdes_casanova_headshot-150x150.png

575 ms

SQ-No-BG-Tomek-biala-bluza-1-150x150.png

SQ-No-BG-Tomek-biala-bluza-1-150x150.png

698 ms

OttWatermark-SQ-150x150.png

OttWatermark-SQ-150x150.png

635 ms

Haigh-David_-150x150.png

Haigh-David_-150x150.png

635 ms

recaptcha__en.js

recaptcha__en.js

77 ms

8KdywBzm

8KdywBzm

658 ms

www-player.css

www-player.css

24 ms

www-embed-player.js

www-embed-player.js

46 ms

base.js

base.js

120 ms

fallback

fallback

257 ms

ad_status.js

ad_status.js

153 ms

FaW0q-y8JjmoU9T0UDvbGph-S7KEa5MvRd-6bYW3ujg.js

FaW0q-y8JjmoU9T0UDvbGph-S7KEa5MvRd-6bYW3ujg.js

83 ms

embed.js

embed.js

49 ms

fallback__ltr.css

fallback__ltr.css

30 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

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13 ms

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12 ms

css

css

111 ms

id

id

14 ms

Create

Create

29 ms

logo_48.png

logo_48.png

7 ms

GenerateIT

GenerateIT

14 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

5 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

4 ms

Accessibility Review

softpower.brandfinance.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best Practices

softpower.brandfinance.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

softpower.brandfinance.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Softpower.brandfinance.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Softpower.brandfinance.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

softpower.brandfinance.com

Open Graph data is detected on the main page of Soft Power Brand Finance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: