Tools & Wizards About Us
calibrate.co.nz screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

calibrate.co.nz

Calibrate - Marketing & Media Agency - New Zealand

Page Load Speed

6.3 sec in total

First Response

517 ms

Resources Loaded

5.2 sec

Page Rendered

545 ms

calibrate.co.nz screenshot

About Website

Welcome to calibrate.co.nz homepage info - get ready to check Calibrate best content for Philippines right away, or after learning these important things about calibrate.co.nz

Our reputation is built on delivering smart, integrated solutions that blend strategy, creativity, and technology with deep expertise across digital media, design, content, data, development and marke...

Visit calibrate.co.nz

Key Findings

We analyzed Calibrate.co.nz page load time and found that the first response time was 517 ms and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

calibrate.co.nz performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.6 s

2/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

7/100

25%

SI (Speed Index)

Value8.8 s

15/100

10%

TBT (Total Blocking Time)

Value1,470 ms

14/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value14.4 s

9/100

10%

Network Requests Diagram

www.calibrate.co.nz

517 ms

analytics.js

23 ms

analytics.min.js

295 ms

normalize.min.css

265 ms

fonts.css

304 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 82% of them (61 requests) were addressed to the original Calibrate.co.nz, 3% (2 requests) were made to Google-analytics.com and 3% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Calibrate.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 85.3 kB (8%)

Content Size

1.1 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Calibrate.co.nz main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 967.5 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 50.3 kB

  • Original 65.8 kB
  • After minification 65.8 kB
  • After compression 15.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.3 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 967.5 kB
  • After minification 967.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Calibrate images are well optimized though.

JavaScript Optimization

-54%

Potential reduce by 33.1 kB

  • Original 61.6 kB
  • After minification 61.6 kB
  • After compression 28.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 33.1 kB or 54% of the original size.

CSS Optimization

-8%

Potential reduce by 2.0 kB

  • Original 23.5 kB
  • After minification 23.4 kB
  • After compression 21.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Calibrate.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (41%)

Requests Now

68

After Optimization

40

  • Images
  • JavaScript
  • CSS

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Calibrate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.calibrate.co.nz

www.calibrate.co.nz

517 ms

analytics.js

analytics.js

23 ms

analytics.min.js

analytics.min.js

295 ms

normalize.min.css

normalize.min.css

265 ms

fonts.css

fonts.css

304 ms

style.css

style.css

307 ms

style.min.css

style.min.css

283 ms

svgs-attachment.css

svgs-attachment.css

1326 ms

wpp.css

wpp.css

290 ms

wpp-4.2.0.min.js

wpp-4.2.0.min.js

533 ms

jquery.min.js

jquery.min.js

29 ms

script.js

script.js

548 ms

site_tracking.js

site_tracking.js

749 ms

wp-embed.min.js

wp-embed.min.js

1352 ms

js

js

45 ms

css

css

31 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

924 ms

gtm.js

gtm.js

145 ms

heap-2723031250.js

heap-2723031250.js

245 ms

ca0565e9248dca0984fcdf77c.js

ca0565e9248dca0984fcdf77c.js

144 ms

PremierBadgeClickable.svg

PremierBadgeClickable.svg

115 ms

close.svg

close.svg

991 ms

check.svg

check.svg

2002 ms

Home.png

Home.png

101 ms

asics.png

asics.png

100 ms

qantas.png

qantas.png

100 ms

uber.png

uber.png

99 ms

metservice.png

metservice.png

108 ms

Westpac.png

Westpac.png

108 ms

officemax.png

officemax.png

108 ms

mtf-finanace-logo.png

mtf-finanace-logo.png

107 ms

spark-ventures.png

spark-ventures.png

123 ms

Skin-Institute-Logo-Black.png

Skin-Institute-Logo-Black.png

121 ms

Timberland.svg.png

Timberland.svg.png

121 ms

NW_20130214-NZC-web-logo.jpg

NW_20130214-NZC-web-logo.jpg

121 ms

palmers.png

palmers.png

134 ms

poronui.png

poronui.png

134 ms

first-light.png

first-light.png

133 ms

container-door.png

container-door.png

171 ms

farro4.png

farro4.png

172 ms

3805347-1.png

3805347-1.png

174 ms

swanndri_logo.png

swanndri_logo.png

173 ms

SuperLiqour-Logo-2.png

SuperLiqour-Logo-2.png

173 ms

1.png

1.png

174 ms

specialized-logo.png

specialized-logo.png

193 ms

8b454d_767860832b74413eb8e69e12d2239cc7_mv2_d_5342_2678_s_4_2.png

8b454d_767860832b74413eb8e69e12d2239cc7_mv2_d_5342_2678_s_4_2.png

193 ms

Monkeytoe_RGB.png

Monkeytoe_RGB.png

192 ms

ockham-logo-new.3fc4d333.png

ockham-logo-new.3fc4d333.png

193 ms

Simpson-Western-Stacked-Logo-RGB.png

Simpson-Western-Stacked-Logo-RGB.png

194 ms

mc-footer.png

mc-footer.png

195 ms

ac-footer.png

ac-footer.png

195 ms

logo-white.svg

logo-white.svg

962 ms

logo.svg

logo.svg

975 ms

dash-lines.svg

dash-lines.svg

968 ms

right-arrow.svg

right-arrow.svg

1966 ms

right-arrow-hover.svg

right-arrow-hover.svg

1991 ms

down-arrow-short.svg

down-arrow-short.svg

1928 ms

0QI6MX1D_JOuGQbT0gvTJPa787weuxJBkqh8ndeY9Z4.ttf

0QI6MX1D_JOuGQbT0gvTJPa787weuxJBkqh8ndeY9Z4.ttf

72 ms

0QI8MX1D_JOuMw_hLdO6T2wV9KnW-MoFoq92mfWc3ZyRTQ.ttf

0QI8MX1D_JOuMw_hLdO6T2wV9KnW-MoFoq92mfWc3ZyRTQ.ttf

93 ms

serialize.min.js

serialize.min.js

89 ms

CircularStd-Bold.woff

CircularStd-Bold.woff

2139 ms

CircularStd-Medium.woff

CircularStd-Medium.woff

2004 ms

CircularStd-Book.woff

CircularStd-Book.woff

2218 ms

Timberlands-Medium-.jpg

Timberlands-Medium-.jpg

1907 ms

wedding-small-copy.jpg

wedding-small-copy.jpg

1912 ms

Britz-small.jpg

Britz-small.jpg

1916 ms

thumbnail_ASICS.jpg

thumbnail_ASICS.jpg

1920 ms

mtf-case-study1.jpg

mtf-case-study1.jpg

1924 ms

Lets_Talk.jpg

Lets_Talk.jpg

1912 ms

twitter.svg

twitter.svg

2899 ms

twitter-hover.svg

twitter-hover.svg

2912 ms

linkedin.svg

linkedin.svg

2169 ms

linkedin-hover.svg

linkedin-hover.svg

2892 ms

h

h

13 ms

Accessibility Review

calibrate.co.nz accessibility score

67

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

calibrate.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

calibrate.co.nz SEO score

93

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Calibrate.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Calibrate.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

calibrate.co.nz

Open Graph data is detected on the main page of Calibrate. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: