Report Summary

  • 13

    Performance

    Renders faster than
    26% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 81

    SEO

    Google-friendlier than
    43% of websites

campaignindia.in

Campaign India - Advertising, Marketing, Media, Digital, PR News & more | Campaign India

Page Load Speed

9 sec in total

First Response

419 ms

Resources Loaded

8.2 sec

Page Rendered

407 ms

campaignindia.in screenshot

About Website

Welcome to campaignindia.in homepage info - get ready to check Campaign India best content for India right away, or after learning these important things about campaignindia.in

Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region

Visit campaignindia.in

Key Findings

We analyzed Campaignindia.in page load time and found that the first response time was 419 ms and then it took 8.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

campaignindia.in performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.6 s

2/100

10%

LCP (Largest Contentful Paint)

Value9.3 s

1/100

25%

SI (Speed Index)

Value13.2 s

2/100

10%

TBT (Total Blocking Time)

Value1,230 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.326

35/100

15%

TTI (Time to Interactive)

Value15.9 s

6/100

10%

Network Requests Diagram

campaignindia.in

419 ms

www.campaignindia.in

2458 ms

loader.js

36 ms

style.css

1157 ms

impl.195-3-RELEASE.js

6 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 40% of them (52 requests) were addressed to the original Campaignindia.in, 18% (23 requests) were made to I.haymarketindia.net and 8% (10 requests) were made to Xp2.zedo.com. The less responsive or slowest element that took the longest time to load (4.5 sec) relates to the external source I.haymarketindia.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (36%)

Content Size

5.6 MB

After Optimization

3.6 MB

In fact, the total size of Campaignindia.in main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 158.2 kB

  • Original 189.1 kB
  • After minification 166.2 kB
  • After compression 30.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.9 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 158.2 kB or 84% of the original size.

Image Optimization

-21%

Potential reduce by 848.7 kB

  • Original 4.0 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Campaign India needs image optimization as it can save up to 848.7 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-70%

Potential reduce by 684.8 kB

  • Original 984.5 kB
  • After minification 945.6 kB
  • After compression 299.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 684.8 kB or 70% of the original size.

CSS Optimization

-83%

Potential reduce by 349.8 kB

  • Original 420.1 kB
  • After minification 388.6 kB
  • After compression 70.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Campaignindia.in needs all CSS files to be minified and compressed as it can save up to 349.8 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 65 (51%)

Requests Now

127

After Optimization

62

The browser has sent 127 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Campaign India. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

campaignindia.in accessibility score

77

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Some elements have a [tabindex] value greater than 0

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

campaignindia.in best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

campaignindia.in SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Campaignindia.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Campaignindia.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Campaign India. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: