Tools & Wizards About Us
cervusequipment.co.nz screenshot

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 78

    SEO

    Google-friendlier than
    39% of websites

cervusequipment.co.nz

Brandt | New & Used John Deere Equipment | Agricultural Equipment Dealer | John Deere Dealer | Brandt New Zealand

Page Load Speed

7 sec in total

First Response

168 ms

Resources Loaded

6.3 sec

Page Rendered

482 ms

cervusequipment.co.nz screenshot

About Website

Welcome to cervusequipment.co.nz homepage info - get ready to check Cervus Equipment best content for New Zealand right away, or after learning these important things about cervusequipment.co.nz

With 9 dealerships in New Zealand, Brandt has new and used John Deere equipment, parts and attachments, and factory-trained service technicians to keep you up and running.

Visit cervusequipment.co.nz

Key Findings

We analyzed Cervusequipment.co.nz page load time and found that the first response time was 168 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

cervusequipment.co.nz performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value19.7 s

0/100

10%

TBT (Total Blocking Time)

Value3,900 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.799

5/100

15%

TTI (Time to Interactive)

Value29.4 s

0/100

10%

Network Requests Diagram

cervusequipment.co.nz

168 ms

360 ms

3907 ms

IE9plus-fix.css

22 ms

rso8wag.css

140 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Cervusequipment.co.nz, 77% (73 requests) were made to More.brandt.ca and 7% (7 requests) were made to Photos.machinefinder.com. The less responsive or slowest element that took the longest time to load (3.9 sec) relates to the external source More.brandt.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 188.3 kB (6%)

Content Size

2.9 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Cervusequipment.co.nz main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-68%

Potential reduce by 140.2 kB

  • Original 207.1 kB
  • After minification 196.1 kB
  • After compression 66.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 140.2 kB or 68% of the original size.

Image Optimization

-0%

Potential reduce by 5.0 kB

  • Original 2.6 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Cervus Equipment images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 2.1 kB

  • Original 10.2 kB
  • After minification 10.2 kB
  • After compression 8.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.1 kB or 21% of the original size.

CSS Optimization

-31%

Potential reduce by 41.0 kB

  • Original 130.9 kB
  • After minification 130.8 kB
  • After compression 90.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cervusequipment.co.nz needs all CSS files to be minified and compressed as it can save up to 41.0 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (20%)

Requests Now

81

After Optimization

65

  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cervus Equipment. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

cervusequipment.co.nz

cervusequipment.co.nz

168 ms

360 ms

3907 ms

IE9plus-fix.css

IE9plus-fix.css

22 ms

rso8wag.css

rso8wag.css

140 ms

john-deere.min.css

john-deere.min.css

25 ms

GetResource.ashx

GetResource.ashx

352 ms

all.min.css

all.min.css

16 ms

mCustomScrollbar.css

mCustomScrollbar.css

18 ms

p.css

p.css

23 ms

back-to-top.png

back-to-top.png

16 ms

phone.svg

phone.svg

17 ms

clock.svg

clock.svg

26 ms

Brandt.svg

Brandt.svg

14 ms

logo-john-deere-new.png

logo-john-deere-new.png

15 ms

en-ca.png

en-ca.png

13 ms

en-au.png

en-au.png

33 ms

en-nz.png

en-nz.png

22 ms

johndeere-combine_0001.png

johndeere-combine_0001.png

345 ms

johndeere-technology_0001.png

johndeere-technology_0001.png

27 ms

Lawn-Care-Acreage.aspx

Lawn-Care-Acreage.aspx

366 ms

commercial-ztrak-mowers-z920m-48_small.jpg

commercial-ztrak-mowers-z920m-48_small.jpg

350 ms

johndeere-gator-xuv500_0001.png

johndeere-gator-xuv500_0001.png

366 ms

nav-thumb-300x280.aspx

nav-thumb-300x280.aspx

386 ms

STIHL-Favicon-2_1.png

STIHL-Favicon-2_1.png

503 ms

johndeere-combine_0001.jpg

johndeere-combine_0001.jpg

679 ms

connected-support.jpg

connected-support.jpg

678 ms

Lawn-Care-Acreage.png

Lawn-Care-Acreage.png

387 ms

commercial-ztrak-mowers-z920m-48.jpg

commercial-ztrak-mowers-z920m-48.jpg

387 ms

johndeere-gator-xuv500_0001.jpg

johndeere-gator-xuv500_0001.jpg

389 ms

nav-thumb-300x280.png

nav-thumb-300x280.png

417 ms

BlowersShredderVacsMistBlowers.aspx

BlowersShredderVacsMistBlowers.aspx

462 ms

Oil-Filter-Parts.png

Oil-Filter-Parts.png

707 ms

Baler-Part.png

Baler-Part.png

419 ms

Phone-Parts.png

Phone-Parts.png

738 ms

Tools-Parts.png

Tools-Parts.png

788 ms

Gator-Part.png

Gator-Part.png

832 ms

work-shop-supplies.png

work-shop-supplies.png

1007 ms

Tractor-Attachment.png

Tractor-Attachment.png

689 ms

PartsOnSite300x280a.png

PartsOnSite300x280a.png

1035 ms

hay-parts.jpg

hay-parts.jpg

1035 ms

inspection-parts.jpg

inspection-parts.jpg

1066 ms

work-shop-supplies.jpg

work-shop-supplies.jpg

807 ms

combine-parts.jpg

combine-parts.jpg

1135 ms

rocket-loader.min.js

rocket-loader.min.js

831 ms

NZWebsite-Banner.png

NZWebsite-Banner.png

857 ms

6SeriesWidgetV2_695x695.jpg

6SeriesWidgetV2_695x695.jpg

870 ms

TopTile_C-F_689x329.jpg

TopTile_C-F_689x329.jpg

877 ms

Careers-widget-685x329.aspx

Careers-widget-685x329.aspx

1278 ms

no-image.png

no-image.png

1002 ms

S700.jpg

S700.jpg

1011 ms

Lawncare-440x515.jpg

Lawncare-440x515.jpg

1018 ms

Precision-Ag-2.jpg

Precision-Ag-2.jpg

1022 ms

Dealer-Support_Connected-Support_670x515.jpg

Dealer-Support_Connected-Support_670x515.jpg

1018 ms

51224633_large_7236.jpg

51224633_large_7236.jpg

303 ms

57771533_large_48062.jpg

57771533_large_48062.jpg

395 ms

59950384_large_38270.jpg

59950384_large_38270.jpg

218 ms

65101916_large_17881.jpg

65101916_large_17881.jpg

244 ms

62387726_large_26332.jpg

62387726_large_26332.jpg

220 ms

61949092_large_50455.jpg

61949092_large_50455.jpg

217 ms

57255518_large_10521.jpg

57255518_large_10521.jpg

248 ms

60918939_large_43873.jpg

60918939_large_43873.jpg

245 ms

icon-careers-orange.svg

icon-careers-orange.svg

723 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4n.ttf

61 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

90 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4n.ttf

92 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4n.ttf

92 ms

d

d

58 ms

d

d

58 ms

d

d

29 ms

d

d

38 ms

cervus.ttf

cervus.ttf

715 ms

fa-solid-900.woff

fa-solid-900.woff

1261 ms

fa-regular-400.woff

fa-regular-400.woff

1015 ms

icon-subscribe-email.svg

icon-subscribe-email.svg

690 ms

Brandt-White.svg

Brandt-White.svg

689 ms

Stihl-grey.png

Stihl-grey.png

692 ms

Pearson_3.png

Pearson_3.png

1023 ms

LEMKEN_grey.png

LEMKEN_grey.png

1015 ms

Kramer_Logo_Standard_greyscale.aspx

Kramer_Logo_Standard_greyscale.aspx

1047 ms

giltrap-grey.png

giltrap-grey.png

1212 ms

Duncan_Grey_Logo.png

Duncan_Grey_Logo.png

1246 ms

john-deere_2.png

john-deere_2.png

911 ms

icon-facebook.svg

icon-facebook.svg

737 ms

instagram.svg

instagram.svg

749 ms

linkedin.svg

linkedin.svg

736 ms

icon-youtube.svg

icon-youtube.svg

728 ms

close.png

close.png

702 ms

loading.gif

loading.gif

660 ms

prev.png

prev.png

640 ms

next.png

next.png

626 ms

gtm.js

gtm.js

45 ms

gtm.js

gtm.js

93 ms

WebResource.axd

WebResource.axd

88 ms

GetResource.ashx

GetResource.ashx

90 ms

Accessibility Review

cervusequipment.co.nz accessibility score

70

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

cervusequipment.co.nz best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

cervusequipment.co.nz SEO score

78

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cervusequipment.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Cervusequipment.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

cervusequipment.co.nz

Open Graph description is not detected on the main page of Cervus Equipment. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: