Report Summary

  • 43

    Performance

    Renders faster than
    64% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 73% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

charmsdirect.co.uk

Charms for Bracelets & Pendants | Charms Direct UK

Page Load Speed

5 sec in total

First Response

1.3 sec

Resources Loaded

2.6 sec

Page Rendered

1.1 sec

charmsdirect.co.uk screenshot

About Website

Visit charmsdirect.co.uk now to see the best up-to-date Charms Direct content and also check out these interesting facts you probably never knew about charmsdirect.co.uk

Charms Direct is the leading manufacturer of Gold and Silver Charms in the UK. Choose from over 17,000+ Charms all handmade with love in the heart of the historic Jewellery Quarter, Birmingham.

Visit charmsdirect.co.uk

Key Findings

We analyzed Charmsdirect.co.uk page load time and found that the first response time was 1.3 sec and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

charmsdirect.co.uk performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

75/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value4.7 s

68/100

10%

TBT (Total Blocking Time)

Value1,870 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.026

100/100

15%

TTI (Time to Interactive)

Value6.2 s

61/100

10%

Network Requests Diagram

www.charmsdirect.co.uk

1316 ms

gtm.js

328 ms

analytics.js

214 ms

sp.min.js

211 ms

fancy-input.css

107 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 75% of them (12 requests) were addressed to the original Charmsdirect.co.uk, 6% (1 request) were made to Googletagmanager.com and 6% (1 request) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Charmsdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 222.9 kB (43%)

Content Size

520.3 kB

After Optimization

297.3 kB

In fact, the total size of Charmsdirect.co.uk main page is 520.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. HTML takes 278.1 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 222.9 kB

  • Original 278.1 kB
  • After minification 276.0 kB
  • After compression 55.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 222.9 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 17 B

  • Original 222.2 kB
  • After minification 222.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Charms Direct images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 63 B

  • Original 20.0 kB
  • After minification 20.0 kB
  • After compression 20.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

12

After Optimization

12

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Charms Direct. According to our analytics all requests are already optimized.

Accessibility Review

charmsdirect.co.uk accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

charmsdirect.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

charmsdirect.co.uk SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Charmsdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Charmsdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Charms Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: