Tools & Wizards About Us
choosecrueltyfree.org.nz screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 43% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

choosecrueltyfree.org.nz

The Vegan Shop Dairy-Free Animal-Friendly Eco-Friendly Ethical Natural Fair-Trade NZ - The Vegan Shop / The Cruelty Free Shop

Page Load Speed

35.4 sec in total

First Response

643 ms

Resources Loaded

29.9 sec

Page Rendered

4.8 sec

choosecrueltyfree.org.nz screenshot

About Website

Welcome to choosecrueltyfree.org.nz homepage info - get ready to check Choose Cruelty Free best content right away, or after learning these important things about choosecrueltyfree.org.nz

The Vegan Shop - New Zealand's original 100% Vegan market. Animal-friendly, ethical, dairy-free. Every purchase supports animal welfare. Make a difference every time you shop!

Visit choosecrueltyfree.org.nz

Key Findings

We analyzed Choosecrueltyfree.org.nz page load time and found that the first response time was 643 ms and then it took 34.7 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

choosecrueltyfree.org.nz performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.4 s

2/100

10%

LCP (Largest Contentful Paint)

Value14.4 s

0/100

25%

SI (Speed Index)

Value16.6 s

0/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.309

38/100

15%

TTI (Time to Interactive)

Value17.9 s

4/100

10%

Network Requests Diagram

choosecrueltyfree.org.nz

643 ms

thecrueltyfreeshop.co.nz

761 ms

www.thecrueltyfreeshop.co.nz

1453 ms

calendar.css

984 ms

styles-m.css

1298 ms

Our browser made a total of 207 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Choosecrueltyfree.org.nz, 86% (178 requests) were made to Thecrueltyfreeshop.co.nz and 9% (18 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (5.2 sec) relates to the external source Thecrueltyfreeshop.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 491.2 kB (26%)

Content Size

1.9 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Choosecrueltyfree.org.nz main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 996.8 kB which makes up the majority of the site volume.

HTML Optimization

-94%

Potential reduce by 334.1 kB

  • Original 356.3 kB
  • After minification 236.3 kB
  • After compression 22.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 120.1 kB, which is 34% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 334.1 kB or 94% of the original size.

Image Optimization

-1%

Potential reduce by 14.3 kB

  • Original 996.8 kB
  • After minification 982.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Choose Cruelty Free images are well optimized though.

JavaScript Optimization

-35%

Potential reduce by 137.4 kB

  • Original 397.7 kB
  • After minification 394.1 kB
  • After compression 260.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 137.4 kB or 35% of the original size.

CSS Optimization

-3%

Potential reduce by 5.4 kB

  • Original 172.7 kB
  • After minification 172.7 kB
  • After compression 167.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Choosecrueltyfree.org.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 123 (68%)

Requests Now

181

After Optimization

58

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 181 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Choose Cruelty Free. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 100 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

choosecrueltyfree.org.nz

choosecrueltyfree.org.nz

643 ms

thecrueltyfreeshop.co.nz

thecrueltyfreeshop.co.nz

761 ms

www.thecrueltyfreeshop.co.nz

www.thecrueltyfreeshop.co.nz

1453 ms

calendar.css

calendar.css

984 ms

styles-m.css

styles-m.css

1298 ms

owl.carousel.css

owl.carousel.css

865 ms

jquery.fancybox.css

jquery.fancybox.css

995 ms

porto-icons-codes.css

porto-icons-codes.css

1061 ms

animation.css

animation.css

1036 ms

font-awesome.min.css

font-awesome.min.css

1644 ms

font-awesome.min.css

font-awesome.min.css

1747 ms

afterpay-express-checkout.css

afterpay-express-checkout.css

1797 ms

owl.carousel.css

owl.carousel.css

1757 ms

owl.theme.css

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1682 ms

style.css

style.css

2006 ms

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2610 ms

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2681 ms

css

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398 ms

icon

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404 ms

js

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410 ms

css

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410 ms

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403 ms

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396 ms

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2506 ms

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2429 ms

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2445 ms

custom.css

custom.css

2819 ms

design_default.css

design_default.css

3218 ms

settings_default.css

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3467 ms

default_0.js

default_0.js

3787 ms

sdk.js

sdk.js

252 ms

jquery.js

jquery.js

1290 ms

jquery.mobile.custom.js

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753 ms

common.js

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806 ms

dataPost.js

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1175 ms

bootstrap.js

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1534 ms

es6-collections.js

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1469 ms

FormData.js

FormData.js

1550 ms

form-key-provider.js

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1889 ms

mage-translation-dictionary.js

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1925 ms

theme.js

theme.js

2007 ms

analytics.js

analytics.js

169 ms

collect

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13 ms

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1428 ms

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1549 ms

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1428 ms

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3712 ms

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3819 ms

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3867 ms

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4158 ms

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4379 ms

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4700 ms

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4557 ms

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4814 ms

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4569 ms

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4874 ms

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4674 ms

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4545 ms

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4554 ms

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4617 ms

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4433 ms

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4574 ms

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4527 ms

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3953 ms

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4581 ms

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4638 ms

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3998 ms

TheVeganShop.png

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3905 ms

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3998 ms

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4000 ms

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1431 ms

Accessibility Review

choosecrueltyfree.org.nz accessibility score

76

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

choosecrueltyfree.org.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

choosecrueltyfree.org.nz SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Choosecrueltyfree.org.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Choosecrueltyfree.org.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

choosecrueltyfree.org.nz

Open Graph description is not detected on the main page of Choose Cruelty Free. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: