Analyze Marketing Qualifications, Training and Membership | CIM

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Page load speed analysis

  • 62/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    170 ms

  • Resources loaded

    3.5 sec

  • Page rendered

    317 ms

  • Total page load time

    4 sec

Click here to check amazing CIM content for United Kingdom. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 170 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 66.1 kB
    Images 727.5 kB
    Javascripts 769.8 kB
    CSS 559.3 kB

    In fact, the total size of main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 769.8 kB which makes up the majority of the site volume.

    • Original 66.1 kB
    • After minification 53.4 kB
    • After compression 10.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.6 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 55.5 kB or 84% of the original size.

    • Original 727.5 kB
    • After optimization 690.2 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. CIM images are well optimized though.

    • Original 769.8 kB
    • After minification 632.2 kB
    • After compression 184.3 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 585.5 kB or 76% of the original size.

    • Original 559.3 kB
    • After minification 437.3 kB
    • After compression 72.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 487.0 kB or 87% of the original size.

Network requests diagram

  • fonts.css
  • body-colours.css
  • foundation.css
  • foundation-main.css
  • foundation-base.css
  • foundation-icons.css
  • overrides.css
  • blog.css
  • ie.css
  • modernizr.js
  • jquery-1.11.0.min.js
  • jquery-ui.min.js
  • fastclick.js
  • foundation.min.js
  • initialise.js
  • jquery.validate.min.js
  • jquery.validate.unobtrusive.min.js
  • jquery.cookie.js
  • flexslider.css
  • jquery.flexslider.js
  • fbds.js
  • logo.svg
  • search.svg
  • join.svg
  • profile.svg
  • header_banner_developing_and_supporting_1280x180.png
  • membership-clothes-400x300.jpg
  • qualifications-books-400x300.jpg
  • training-courses-pencils-400x300.jpg
  • inco-website-tile-400x300.jpg
  • icon-networks-blue-100x100.png
  • ss_brand-health_tile-400x300px.png
  • northern-conference-tile-400x300.jpg
  • mea_2016_400x300.jpg
  • pi_ahatton_website-tile-400x300px.jpg
  • cim-academy-website-tile-400x300.jpg
  • study-centers-website-tile-400x300.jpg
  • careers-at-cim.jpg
  • moor-hall-tile-400x300.jpg
  • crest_white.png
  • facebook-logo.svg
  • twitter-logo.svg
  • linkedin-logo.svg
  • profile.svg
  • gtm.js
  • Battersea_Regular_2011.woff
  • Battersea_Light_2011.woff
  • Battersea_Thin_2011.woff
  • Battersea_SemiBold_2011.woff
  • Battersea_Bold_2011.woff
  • Battersea_ExtraBold_2011.woff
  • BerlingskeSerifTx-XBd.woff
  • BerlingskeSerifTx-Rg.woff
  • corporate-link-icon.svg
  • blue-arrow.svg
  • analytics.js
  • logo.svg
  • search.svg
  • join.svg
  • profile.svg
  • primary-select.svg
  • crest_white.png
  • facebook-logo.svg
  • twitter-logo.svg
  • 9200.js
  • conversion_async.js
  • collect
  • linkedin-logo.svg
  • profile.svg
  • primary-select.svg
  • collect
  • s
  • t.js
  • u
  • ga-audiences
  • s

Our browser made a total of 82 requests to load all elements on the main page. We found that 80% of them (66 requests) were addressed to the original, 2% (2 requests) were made to and 2% (2 requests) were made to The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain

Additional info on


The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of CIM. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 900
NS 900
NS 900

900 Mname:
Serial: 1422647969
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum-ttl: 900
MX 900 Pri: 10

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has a valid and up-to-date SSL certificate that expires on April 11, 2019.

Good result

Visitor World Map

Country of origin for 31.7% of all visits is United Kingdom. It lies approximately 310 miles away from the server location (Netherlands) and such a small distance can positively affect website speed, as data can travel really fast between those locations.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of CIM. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Newly indexed topics

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